Slides of keynote presentation given by Peter Collingridge, co-founder of digital publishing house Enhanced Editions. Presented to 250 Italian publishers at If Book Then in Milan, Feb 4th 2010.

1. Enhanced Editions
“One of the key players in British
publishing…[Enhanced Editions is]
the UK’s most influential e-book
publishing house.” The Times
“[Enhanced Editions are] the
brightest publishing brains.”
The Observer
Peter Collingridge
www.enhanced-editions.com

2. Canongate
(1997 – 2001)

6. “At last a
publisher’s site that
feels like a cool
club stocked with
well-read friends
rather than a lazy
corporate exercise.”
The Guardian

9. ONIX
XML
X/HTML
CMS
CRM
SEO / SEM
D2C
B2C

10. “Digital does not
signal the death of
publishing, but its
rebirth.”
Enhanced
Editions

11. 1 2
21st 21st
Century Century
Landscape Publisher

12. #1
21st Century Landscape

15. 10
05
01
97
20
20
20
19
Book
value
Impact of
digital Can digital
innovation provide
premium reading
experiences?

16. Amazon
Senior VP, Books
“The real competition is not
between the hardcover and
the ebook. TV, movies, web
browsing, video games, are
all competing for people’s
valuable time. And if the
book industry doesn’t
compete we think that over
time the industry will suffer.”

17. Generation Y
Source: The
Economist

18. Ebook market (USA)
Source: The
Bookseller
2010 2015
8% 50%

19. “[If] by the end of
2012, 25% of sales
for a new book are
digital, then about
half of new [print]
book sales will
[also] be made
through online
purchases”
Shatzkin

20. Author Agent Publisher Retailer Reader

21. Author AgentPublisher Retailer Reader Network

26. (0!12 (123!45 60!!75 8695
$%&'()(*+,&-./.0
LH/"@F@-'8/C,D,K r s. thompson
sal man ru shdi e hunte
Midnight’s Children Fear & Loathing
In Las Vegas
.,-%F'@B$)F'",H,-'$@*'/F%*S'?,>$%?*%*)-'/"@B@$?@>E'%H@*G'(H@T)/F'
“I was born in the “We were somewhere
around Barstow on
$?%H%-@$T)%'*,-*,-'%E%*'>@$@'$)$?@B@*'$/E@**@$G'(H@T)/F'%-/*'K,H)*B/*G'
city of Bombay …”
'
the edge of the desert '
5%"'/"@B@$?@>E'/)?*,-'K)HB)*/*%G'M+/$%HH)$'BH/?%-/*'>)HH/'T)@$')->/''
when the drugs began '
to take hold.” '
K,H)*B/*'/'B,-**@*,-'*)-B@$'@FB%-"@%*G ''
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'
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<F/E%'X'J,+>':,%'
'
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sal man ru shdi e h unte r s. th om p s on w. h. aude n
Midnight’s Children Fear & Loathing The Collected Poetry
!")'-9' In Las Vegas
“I was born in the “We were somewhere “We must love one
W)@$T)%'?,>"@F%>*)FS')->/'@>*%-")F'U/)?@C)$'CH/>"@*S'%H@*'B)-)$'/?

28. Philip Pullman on publishing in 2010

29. 1. Changing 2. Changing 3. Changing
Readers Industry Models

30. #2
21st Century Publisher

31. 1 2
New products New
& experiences markets &
channels

32. The future of the
book, c. 2008

33. The future of
everything else,
c. 2008

34. “
The best way to predict
the future is to invent it.
Alan Kay, Apple
”

37. Users Awards Media
“Sets the gold MediaGuardian “The moment
standard for future Innovation award digital publishing
literary apps.” came of age”
iTunes & Observer The Bookseller
apps of the year
“Worth every cent. “Sprinkling a little
No actually worth eConsultancy rock’n’roll glamour
a lot more!” Innovation Award over publishing”
Guardian
Wolff Olins
“Future” award

40. Bunny: Sampler activity
Audio: Chapter Three
Audio: Chapter One
Chapter One
Chapter Two
Chapter Three
About the Author
Audio: Chapter Two
Video Listing
About This Free Sampler
Video: Chapter Three
2. Reading (help)
7. Other Features (help)
3. Audio Mode (help)
5. Tilt Scrolling (help)
1. Navigation (help)
10 m 20 m 30 m

41. Bunny: Newsfeed
Chapter One
feed downloads per day
Audio: Chapter One
News
Chapter Two
Bookmark
9 9 9 9 9 9 9
200 200 200 200 200 200 200
Video Listing 2, 9, 6, 3, 0, 7, 4,
Se
p
Se
p p1 p2 p3 Oc
t t1
Se Se Se Oc
Video: Chapter Three
Settings
About This Free Sampler
Spatial Mix
Chapter Three Nick Cave’s introduction to the Gospel …
Audio: Chapter Two Nick Cave on iTunes Podcast
A Night With Nick Cave
3. Audio Mode (help)
Welcome to Enhanced Editions
About the Author
Worldwide Editions of Bunny Munro
Audio: Chapter Three The Birth of Bunny Munro
Searching book Audiobook production
Live Events
2. Reading (help)
Hamburg Date Announced
1. Navigation (help)
Nick Cave vs. David Peace
5. Tilt Scrolling (help)
WIRED interview with Nick
7. Other Features (help) Reminder: A Night With Nick Cave
Our night with Nick Cave
Send to A Friend

42. Late night readers
read for longer

43. Enhanced apps 4x as
engaging as books?

44. iPhone users are more
engaged than iPad

45. Users are very loyal

46. 1 2
New products New
& experiences markets &
channels

47. “[Random House
will…] change from
being a b2b
company to b2c
company.”
Dohle

49. James Frey: Author rehab
www.james-frey.com

50. Doris Lessing: Social reading
www.thegoldennotebook.org

51. Granta: Literary magazine
www.granta.com

53. Bookseer
1m visits
2,700,000 page views
177,000 different books
3,5m recommendations

55. Publishers can now
influence:
Choose Purchase Read Discuss Share

56. New products New channels
& experiences & markets
Digital
publisher

57. “Ever tried. Ever
failed. No matter.
Try again. Fail
again. Fail better.”
Samuel
Beckett

58. Twitter: @gunzalis
peter@enhanced-
editions.com
www.enhanced-
editions.com
LinkedIn