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1 of 118
Enhancing the ebook
  Peter Collingridge
Enhanced Editions Ltd
1         2         3
Background   Setup   Challenges
1
Background
Canongate     Screenbase     Apt



1997 – 2001   2001 – 2005   2005 –
James Frey: Author rehab




www.james-frey.com
Bookseer: Recommendation
engine




www.bookseer.com
25th Estate: This is where we live




      see video at
      http://www.25thestate.com
Book
value
        19
           97




        20
           01




         20
            05




         20
            1   0
0
                           05
                   01




                                   1
           97




                                20
                        20
                20
        19



Book
value


Impact
of digital
0
                           05
                   01




                                   1
           97




                                20
                        20
                20
        19



Book
value


Impact
                                   How can digital
of digital
                                   innovation
                                   provide premium
                                   reading
                                   experiences?
Rhys
Product
Jim          Rhys
Strategy   Product
Jim                   Rhys
Strategy            Product




         Peter
       Publishing
Jim                   Rhys
Strategy            Product

           EE

         Peter
       Publishing
Skills
    Planning
   Production
     Design
     Editing
Digital marketing
Consultancy          Developer




                Marketer
Digital
publisher
2
Setup
We are publishing
“         houses,
    not software houses      ”
       UK publishing, 2008
It doesn’t matter how
“   good or bad the
product is – the fact is
                     ”
that people don’t read
       anymore.
Multimedia
Multitaskin vs.
g
Multimedia     Monomedia
Multitaskin vs. Monotaskin
g               g
The best way to
“   predict the future is
        to invent it.       ”
         Alan Kay, Apple
Key Decison:
  Premium
How do we use a device
“   that has eyes, ears, and a
    mouth, knows where it is
      and which way up it is
            pointing?
                            ”
           Andrew Savikas
Perfection is
    achieved, not when
“    there is nothing
     more to add, but
      when there is
                      ”
    nothing left to take
          away.
Good design is
“     invisible      ”
       Dieter Rams
How to
         vs.
bring
How to       How to get
         vs.
bring        books on
Feature 1.1
 Load and parse an
ePub file for later use
Feature 5.3
Synchronise audio to
       text
(I wouldn’t say this
 was easy. This bit
   took us about a
        year.)
The evolution of the book




   see video at
   http://www.enhanced-editions.com
Users


“Sets the gold
standard for
future literary
apps.”



“Worth every cent.
No actually worth
a lot more!”
Users              Awards


“Sets the gold       MediaGuardian
standard for         Innovation award
future literary
apps.”               iTunes &
                     Observer apps of
                     the year
“Worth every cent.
No actually worth    eConsultancy
a lot more!”         Innovation
Users              Awards              Media


“Sets the gold       MediaGuardian      “The moment
standard for         Innovation award   digital publishing
future literary                         came of age”
apps.”               iTunes &           The Bookseller
                     Observer apps of
                     the year           “crisper and
“Worth every cent.                      sexier than the
No actually worth    eConsultancy       Kindle”
a lot more!”         Innovation         Daily Mail
3
Challenges
Change.
“
We’ve learned from
the mistakes of the
                ”
  music industry.
The book business is
“  a tiny industry
  perched atop a
  massive hobby.
                    ”
     Richard Nash
Challenges
  Structural
 Institutional
  Territorial
   Rights
    Price
    DRM
Author   Agent   Publishe   Retailer   Reader
Author AgentPublisheReaderNetwork
Publishing
  Industry
Publishing   Enhanced
  Industry   Editions
Sales




Editorial                      Design

                Title




       Rights            Marketin
Disruptive technology?
Rethinking:
   Rights
 Territories
  Royalties
   Editing
 Marketing
   Retail
   Roles
Skills
    Planning
   Production
     Design
     Editing
Digital marketing
see video at
http://www.enhanced-editions.com
see video at
http://www.enhanced-editions.com
1
What will your
 value chain
 look like in
    2013?
1               2
What will your    What skills
 value chain     do you need
 look like in     to manage
    2013?         that value
                    chain?
1               2              3
What will your    What skills     What do
 value chain     do you need    you need to
 look like in     to manage      do today?
    2013?         that value
                    chain?
What matters most is
“how well you walk
  through the fire.    ”
    Charles Bukowski
Thank you.
peter@enhanced-editions.com

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Enhancing the eBook: Opening Keynote for Tools Of Change 2010