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Enhanced Editions at ANELE (The Spanish National Association of Educational Textbooks)
 

Enhanced Editions at ANELE (The Spanish National Association of Educational Textbooks)

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Peter Collingridge has been an innovator in publishing and technology for 12 years; at Canongate Books for 4 years, he then set up the strategy consultancy Apt in 2005 and has produced over 25 ...

Peter Collingridge has been an innovator in publishing and technology for 12 years; at Canongate Books for 4 years, he then set up the strategy consultancy Apt in 2005 and has produced over 25 publishing websites and films, from Bookseer.com to 25thEstate.com and Granta.com. The Golden Notebook was the world's first networked book group. Peter is also co-founder of Enhanced Editions, an iPhone and mobile device publisher of Enhanced eBooks.

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    Enhanced Editions at ANELE (The Spanish National Association of Educational Textbooks) Enhanced Editions at ANELE (The Spanish National Association of Educational Textbooks) Presentation Transcript

    • Libros digitales enriquecidos Peter CollingridgeEnhanced Editions Ltd
    • Textbooks
    • Digital Publishing VisionExperimentation Learning
    • 1 2 3 4Community eBooks Analytics Innovation
    • #1The web loves talking about books Community
    • Canongate.net 1.0 (1997–2002)
    • “ At last… a publisher’s site that feels like a cool club stocked with well-read friends rather than a lazy corporate exercise.” The Guardian
    • Canongate.net 2.0 (2002–2006)
    • Canongate.net7,000 active members 150,000 pages / m 8% conversion rate High Google rating Loved by customersTotally under-exploited
    • James Frey: Author rehabwww.james-frey.com
    • James Frey Google OprahSmoking Gun
    • Bookseer 950,000 visits 2,500,000 page views124,000 different books24m recommendations
    • Social Reading: The Golden Notebook
    • FAIL 6 readers800 pages 0 jokes0 structure
    • #2eBooks need to be better Enhanced Editions
    • The future of thebook, c. 2008
    • The future ofeverything else,c. 2008
    • “ It doesn’t matter howgood or bad the product is – the fact is that people don’t read anymore. Steve Jobs (Jan 2008) ”
    • “ We are publishing houses, not software houses UK publishing, 2008 ”
    • “The best way to predictthe future is to invent it. Alan Kay, Apple ”
    • 10 05 01 97 20 20 20 19BookvalueImpact ofdigital Can digital innovation provide premium reading experiences?
    • Key Decison: Premium
    • How to bring How to getbooks to the vs. books on theiPhone iPhone
    • Feature 1.1Load and parse an ePub file for later use
    • Feature 5.3Synchronise audio to text
    • “ Good design is invisible Dieter Rams ”
    • (I wouldn’t say this was easy. This bit took us about a year.)
    • “Perfection is achieved, not when there isnothing more to add, but when there is nothing left to take away. Antoine de Saint-Exupery ”
    • The evolution of the bookwww.enhanced-editions.com
    • Users Awards Media“Sets the gold MediaGuardian “The momentstandard for future Innovation award digital publishingliterary apps.” came of age” iTunes & Observer The Bookseller apps of the year“Worth every cent. “crisper and sexierNo actually worth eConsultancy than the Kindle”a lot more!” Innovation Award Daily Mail Wolff Olins “Future” award
    • #3Watch & learn Analytics
    • “When it comes to the really importantdecisions, data trumps ” intuition every time. Jeff Bezos
    • Google analyticsGoogle adwordsGoogle alertsTwitterFacebookAnalyticsBit.lyCreateSendFlurryPinchAppViz
    • Bunny MunroDreams From My Father
    • BunnyMunro
    • Bunny: Sampler activity Audio: Chapter Three Audio: Chapter One Chapter One Chapter Two Chapter Three About the Author Audio: Chapter Two Video Listing About This Free Sampler Video: Chapter Three 2. Reading (help) 7. Other Features (help) 3. Audio Mode (help) 5. Tilt Scrolling (help) 1. Navigation (help) 10 m 20 m 30 m
    • Bunny: Newsfeed Chapter One feed downloads per day Audio: Chapter One News Chapter Two Bookmark 9 9 9 9 9 9 9 200 200 200 200 200 200 200 Video Listing 2, 9, 6, 3, 0, 7, 4, Se p Se p p1 p2 p3 Oc t t1 Se Se Se Oc Video: Chapter Three SettingsAbout This Free Sampler Spatial Mix Chapter Three Nick Cave’s introduction to the Gospel … Audio: Chapter Two Nick Cave on iTunes Podcast A Night With Nick Cave 3. Audio Mode (help) Welcome to Enhanced Editions About the Author Worldwide Editions of Bunny Munro Audio: Chapter Three The Birth of Bunny Munro Searching book Audiobook production Live Events 2. Reading (help) Hamburg Date Announced 1. Navigation (help) Nick Cave vs. David Peace 5. Tilt Scrolling (help) WIRED interview with Nick 7. Other Features (help) Reminder: A Night With Nick Cave Our night with Nick Cave Send to A Friend
    • Bunny: Downloads vs press UK, AUS, NZ App Store Front US App Store Facebook Page Feature Front Page Feature ad campaign 9/8 - 9/15 9/15 - 9/22 9/25 - 10/3 Sept 8: Sept 11: Sept 23: Sept 30: Oct 1: Wired Nick Cave Myspace New York Times Dagbladet Cult of Mac Oct 5: Boston Phoenix pda-247 VUE Weekly Cult of Mac Teleread Tech Central Paid Rockol.it The List Sept 14: Cotonete Free Evening Standard Sept 24: NZ Herald Daily Mail Sept 9: Sept 7: Pitchfork Sept 17: NME Band weblogs The Scotsman Sept 25: Sept 29: Oct 2: BookSeller Time Huff Post Wired La Republica Oct 6: Sept 12: metronews.ca Beet.tvNumber of downloads Ramblings on Music New Media Minute Musicthread.net Oct 10: La Stampa Sept 15: Sept 10: Bookfutures Oct 8: Oct 12: Cult of Mac The Age The Scotsman TechDirt Sep 5, 2009 Sep 7, 2009 Sep 9, 2009 Sep 11, 2009 Sep 13, 2009 Sep 15, 2009 Sep 17, 2009 Sep 19, 2009 Sep 21, 2009 Sep 23, 2009 Sep 25, 2009 Sep 27, 2009 Sep 29, 2009 Oct 1, 2009 Oct 3, 2009 Oct 5, 2009 Oct 7, 2009 Oct 9, 2009 Oct 11, 2009 Oct 13, 2009 Oct 15, 2009
    • !Get. Analytics. Now.
    • #4The future of publishing Innovation
    • Jim RhysStrategy Product EE Peter Publishing
    • Consultant Developer PublisherDigitalpublisher
    • Skills we use Selection Planning Production Design Creativity Digital marketing Analytics & SEOCommunity management
    • “Invention is turning money into ideas.Innovation is turning ideas into money.”
    • Where is publishing in 2010?
    • Philip Pullman on publishing in 2010
    • 1 2 3Experiment Analyse Integrate
    • “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” Samuel Beckett @gunzalispeter@enhanced-editions.com