This is the "group research project" report for English 1D class. Our topic is logos' fonts.

1. Fonts
Mana Futamura, Kimika Kanasugi,
Rei Yamamoto, Ryota Suenaga
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2. Topic and Rationale
We decided on the topic of logos’ fonts, as our research project.
We chose this topic because we are interested in how the fonts affect
our minds.
For example, companies logos such as MUJI, Facebook, Google, and
GUCCI use various fonts.
So we want to know why the companies chose the font as their
logotypes.
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3. Methodology
1. we are going to collect some logotypes of such famous companies.
2. we are going to search the characteristics, as soft, hard, rich, poor,
natural, unnatural, of those logos.
3. we are going to test by changing the fonts in order to clarify the
differences between their impressions.
(For example, we are going to change MUJI’s logo font from Helvetica
to Didot. ) (*Helvetica and Didot are font name.)
4. we are going to ask others how they are impressed with the
differences by questionnaires site.
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4. Pros and Cons
Pros :
It’s easy for us to research on fonts because there are many logos
around us.
Cons :
・If one font we wanted was not in our PCs, we sometimes would need
to buy it.
・Sometimes there are copyright problems. So we have to be careful to
that problems.
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5. Results
UNIQLO (Before) (After)
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6. Results
au (Before) (After)
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7. Results
ZARA (Before) (After)
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8. Results
twitter
(Before)
(After)
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9. Results
Our impression is influenced by changing fonts.
So, the companies need to choose fonts and make logos carefully.
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10. Internet Report
We decided to open this powerpoint presentation to the public with
“slideshare”.
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11. References
(Companies site whose logo we used)
UNIQLO : http://www.uniqlo.com/jp/
au : http://www.au.kddi.com
ZARA : http://www.zara.com/jp/
Twitter : https://twitter.com/?lang=ja
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