Your SlideShare is downloading. ×
English Attack! for Schools
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

English Attack! for Schools

1,337
views

Published on

Benefits and features of the new English Attack! Teachers and Schools platform: the truly English 2.0 way of helping your learning improve their English.

Benefits and features of the new English Attack! Teachers and Schools platform: the truly English 2.0 way of helping your learning improve their English.

Published in: Education

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,337
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
46
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • My main point today is that it’s HIGH TIME we put these 4 things together --- (1) an understanding of the teenage brain; (2) advances in Language Pedagogy; (3) a better understanding of Learner Motivation; and (4) the infinite possibilities of the web – TOGETHER to come up with a more effective way of motivating THE LEARNING OF ENGLISH for teens and young adults.
  • Transcript

    • 1. The  complementary  digital     Immersion  English  resource     for   Schools,  Language  Ins0tutes     and  Universi0es   2014    
    • 2.    What      is  it?   A game-changing complementary resource to teacher-led classroom EFL/ESL instruction •  Developed in collaboration with Teachers of English, researchers in cognitive neuroscience, and gamification experts •  Designed to be 100% complementary to teacher-led classroom instruction of today’s generation of learners •  Platform focus is on motivation, autonomy, and adoption of English as a cultural enabler •  Entertaining, effective, and very affordable for your educational institution
    • 3.    How  does        it  work?               Regardless  of  teaching   methods,  improvement  in   language  skills  can  only   come  about  with   frequency  of  exposure  to   -­‐  and  use  of  -­‐  the  target   language.       The English Attack Motivational Approach                 Today’s  generaFon  of   learners  will  only  pracFce   English  language  skills  on   a  truly  regular  and   frequent  basis  if  they  are   moFvated  to  do  so.   InteresFng,  current  and   authenFc  entertainment   content  is  a  key   moFvator.                   A  learning  resource  that   features  such  content,   regularly  refreshed  and   packaged  for  learners  of   all  levels  within  a   moFvaFonal  ecosystem,   creates  the  condiFons   required  for  effecFve   language  learning.  
    • 4.    Why  is  it      effec0ve?   Pedagogy inspired by cognitive neuroscience Our  Pedagogical  Principles   1.  2.  3.  4.  5.  Based  on  the  latest  findings  of  cogni0ve  neuroscience     SFmulaFon  through  emoFon-­‐generaFng  entertainment  content   Frequency  of  exposure  and  use  via  short,  enjoyable  sessions   RepeFFon  leading  to  long-­‐term  memory  retenFon  via  contextual   PracFce  Games   MoFvaFon  and  Progress  via  Challenge  and  ConFnuous  PosiFve  Feedback   and  Reward  loops     CommunicaFve  language  use  within  Global  Social  Network  of  Learners  
    • 5. Teaching English To Today’s Generation of Learners: Problems & Solutions
    • 6. Let’s start by acknowledging some problems: 1. Today’s generation of “digital native” language learners present specific challenges for Teachers of EFL/ESL •  Today’s “web generation” of learners struggles to focus during traditional lecturebased teaching •  Low boredom threshold •  Resistance to textbooks •  Lack of motivation •  Occasional negative or hostile attitude because their attention is simply not engaged
    • 7. Problems: 2. Insufficient Input In most cases, because exposure to English only happens in class, learners are simply not exposed to enough input for effective language learning. Also, unguided input can prove discouraging for learners if it results in a frustrating and only partially comprehensible experience.
    • 8. Problems: 3. Need for class time optimization Limited class time is never enough to cover all of the following: •  •  •  •  •  •  •  Input Presentation Content Exercises Skills Exercises Production Drills Error Correction •  •  •  •  Free discussion Games Group Work One-on-one instruction •  Coaching •  Feedback •  Assessment Class time is too precious to be used for simple exposure to English
    • 9. Problems: 4. Dull and Expensive “E-Learning Platforms” •  Most E-Learning “solutions” purchased by schools are hardly used at all, thus, by definition, they are ineffective. •  The reason is that learners find them dull to use, and an uninspiring extension of their classroom obligations. •  The majority of e-learning content does not address learner interests and tastes. •  Online material is often linear, unauthentic, dated, and has no social dimension.
    • 10. Problems: 5. Publisher Agenda •  E-learning courses are often created by textbook publishers with little online publishing experience, designed as companion resources to textbooks and using recycled material originally intended for textbooks. •  Can lead to loss of materials autonomy for the school, as publisher locks it into a textbook + online system based on its materials. •  Such platforms can be complex to integrate into the curriculum, and expensive to contract.
    • 11. What could be the solution? An online, self-study resource complementary to the school curriculum, but sufficiently different to it to avoid feeling like extra coursework.
    • 12. What could be the solution? A resource created by independent education, entertainment and motivation experts, incorporating the latest learning concepts from cognitive neuroscience and learning games.
    • 13. What could be the solution? An approach in tune with the interests, learning styles, and aspirations of today’s learners
    • 14. What could be the solution? A resource design consistent with the latest EFL / ESL pedagogical thinking and teaching best practices   •  Lexical  and   CommunicaFve   Approaches           •  GrammaFcalized  lexis         •  AuthenFc  materials         •  Everything  is  contextual       •  MoFvaFon  via  Learner   Autonomy  
    • 15. Introducing   www.english-­‐aFack.com  
    • 16. Give your learners access to the widest range of audiovisual learning units based on authentic entertainment content The largest, most current range of EFL / ESL VIDEO-BASED LESSONS based on authentic entertainment clips •  •  •  •  •  Over 1,100 video-based learning units: movie clips, music videos, TV series, news reports… Available as - or even a few days before – new films are released in local cinemas Four difficulty levels Fresh content published daily Short sessions: 10 – 12 mins. to complete The largest catalogue of English language learning VISUAL DICTIONARIES •  •  •  Over 250 thematic dictionaries Over 4500 vocabulary files Each item is illustrated, defined, used in a sample sentence, and has an audio file for correct pronunciation 16  
    • 17. … within a service creating motivation, repeat use and a sense of progress… The only range of quality LEARNING GAMES dynamically driven by every learning unit •  •  Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units. All video lessons and visual dictionaries can be practiced via several games: 4500 unit/game combinations possible The most gamified learning service, for motivation and engagement •  •  •  •  •  •  10 Card types 50 Achievement Levels 25 Badges to be earned Points for Learning Units completed, and games played Coaching function showing progress Global social network and community activity feeds, friends, messages 17  
    • 18. … resulting in very high levels of site use frequency and duration, thus achieving true learner engagement. 87% of English Attack! subscribers learn with it at least once a week AVERAGE: 3.6 visits per week                   Average weekly site use duration: 2h 28 mins, of which over 80% on actual exercises. 9.8 exercises completed per week
    • 19. Videogame-like ecosystem for enhanced self-motivation Rewards,     not  Grades   Badges, levels, and contributions displayed on personal profile page Pervasive   Mo0va0onal   Feedback   Interstitial feedback Is always positive and encouraging, like in a Casual videogame   IncenFvaFon  of   Effort  rather   than  Ability     Points scored based on effort and activity, not proficiency level
    • 20. The English Attack! Coaching Function An  intuiFve  but  sophisFcated  Coaching  FuncFon  helps  the  learner   structure  his  or  her  site  use  and  helps  track  and  reflect  learning   progress.   “Learnometer”  visual     progress  gauge   Weekly  “learning  Fme   invested”  tracking   Learning  unit-­‐specific   memorizaFon  progress   monitoring   Coaching   instrucFon  for   next  acFvity  
    • 21. The English Attack! Coaching Function Visual Dictionaries Per-­‐unit  memorisaFon   Weekly  “learning  Fme   progress   tracking   invested”  tracking    
    • 22. The English Attack! Coaching Function Video Lessons Per-­‐unit  memorizaFon   Weekly  “learning  Fme   invested”  tracking     progress   tracking  
    • 23. English Attack! is already a proven solution for prestigious Education Sector decision makers. Seven Idiomas •  •  Language learning schools in Brazil Yearly license for 900 students Richmond / Santillana •  •  #1 textbook publisher in Latin America 100k+ highschoolers licensed in Ecuador, Mexico and Colombia, now being extended to other LatAm markets + Spain. French Ministry of Education •  •  “English by Yourself” self-study portal – Strategic content partner English Attack! deployed across dozens of High Schools Nathan •  •  #1 High School textbook publisher in France English Attack! learning units integrated into new EFL textbook for students aged 16 - 18 Harmon Hall •  •  #1 Language Institute Franchise in Mexico Service marketed to 10k+ students Deals in progress Chinese Ministry of Continued Education •  English Learning Portal to be launched early 2014 Tatweer Strategic Education Fund / Saudi Arabia •  Joint English Language Learning proposition with Saudi Telecom
    • 24. An approach appreciate by both teachers and learners   Actual  Quotes  From  Teachers       ü  Máté  MaróF,  a  high  school  teacher  from  Hungary:  "My  students  have  enjoyed  English   Aback  a  lot.  They  love  doing  the  tasks  at  home,  and  at  school  on  the  interacFve  whiteboard   too.  It  is  also  great  fun  for  me  because  it  helps  them  enjoy  the  lessons  and  it's  variable."     ü  Ann  Butosi,  Owner  of  the  Ingles  Personaliizado  school  in  Nicaragua:  "It's  really  easy  to   understand  and  the  site  navigaFon  is  very  straighforward."   ü  Daniela  Zallocco,  an  English  teacher  and  educaFonal  policy  specialist  at  the   EducaFon  Ministry  in  ArgenFna:  "English  Aback  is  a  fantasFc  website  that  has  helped  me     change  the  pace  of  my  online  lessons.  I  am  from  ArgenFna  and  I  teach  English  to  adults   online.  My  students  find  the  website  user  friendly  with  lots  of  interesFng  tools  to  explore   grammar  and  vocabulary.  Thank  you  for  making  my  lessons  memorable  and  enjoyable!”          
    • 25. An approach appreciate by both teachers and learners   Actual  Quotes  from  Teachers  (cont.)   ü  Debra  Hardstaff,  an  English  trainer  at  several  French  university  insFtutes:  “I’m  sFll   really  happy  with  your  site.  Everything  worked  smoothly.  Anyone  to  whom  I’ve  shown  your   site  has  been  enthusiasFc  to  use  it.”   ü  Francisco  Nieves,  an  ESL  Instructor  at  Miami  Dade  College:  "I  love  it  so  far.  I  have  used   it  in  some  of  my  level-­‐  three  speech  classes.  They  have  liked  it  too.  I  have  sent  invitaFons  to  all   my  level-­‐two  intensive  English  class,  parFcularly  for  them  to  pracFce  irregular  verbs  playing   the  Verb  Dash  game.  They  are  amazed  at  how  many  verbs  they  sFll  have  to  become  familiar   with,  but  the  challenge  is  good    for  them,  because  they  keep  trying  to  get  higher  scores."     ü  Shan  Williams,  an  English  teacher  at  the  Université  de  Picardie  in  France:  "Every   student  I  have  ever  shown  the  site  too  has  been  impressed.  I  have  found  the  system  easy  to   use."  
    • 26. The English Attack! Teachers and Schools Platform
    • 27. English Attack! Teachers and Schools Platform: Service Features School Administrators Teachers •  •  Premium  Access  to  all   English  Aback  learning  units   and  site  funcFons           Teacher  Tools   •  Create  classes   •  assign  students  to   classes   •  assign  content  units   to  classes   •  track  student  acFvity   &  scores   •  communicate  with   individual  learners  or   with  enFre  class       •  •  •    Students             Co-­‐branded  site  with   school’s  name  and  logo   School  Administrator   dashboard  allowing  real-­‐ Fme  monitoring  of  learner   sign-­‐up,  most  recent  use,   acFvity  on  site,  scores,  etc.         CRM  tool  for  maintaining   relaFonship  with  former   students               •  •  •  Premium  Access  to  all   English  Aback  learning  units   and  site  funcFons   Student  Interface   Ø   assigned  class(es)   Ø   assigned  content   units   Ø  message  board  for   communicaFon  with   classmates  and   teacher   Learner  retains  his/her  user   account,  user  profile,   coaching  history  and   points/badges  even  aper   mulF-­‐user  license  expires.  
    • 28. English Attack! Schools Platform Student Activity Report View for School Administrators Student     User  Name   Current     EA!  Level   Task  Badges   Earned   Ac0ve  Days   (days  when  a  Log   On  Occurred)   Most  recent   Log  On   Current   Points  Total   Visual   Dic0onaries   Completed   Video   Lessons   Completed   Learning   Games   Played  
    • 29. Effective A  complementary,  autonomous  resource  that  is  actually   used  because  it  moFvates  learners  with  current,  authenFc,   fun  content.   Flexible Choose  from  a  range  of  mulF-­‐user  license  possibiliFes,  with   full  control  over  duraFon  and  access.  Extremely  easy  to   implement:  no  sopware  to  install  or  download.   Affordable Significantly  discounted  Educa0on  prices  vs.  individual  user   subscripFon  price;  volume  discounts;  complementary   Teacher  passes;  no  set-­‐up  fee  for  standard  packages.  
    • 30. In Conclusion: Advantages for Your School
    • 31. Purpose-specific design English Attack! has been specifically designed to increase your learners’ exposure, intake, motivation and communicative use of English.
    • 32. A flexible, stand-alone resource No “integration” with school curriculum required. Instead, an autonomous, complementary resource promoting discovery and selfmotivation.
    • 33. A content-focused approach fully complementary with in-class instruction Autonomy learning approach; no lessons or “courses” which need to be integrated with your curriculum.
    • 34. For more information: To  get  a  price  quote  for  your  school  or  organizaFon:     hbp://www.english-­‐aback.com/forms_requests/190672   Or  get  in  touch  with:   Paul  Maglione   Co-­‐founder,  Entertainment  Learning  /  English  Aback!   LinkedIn  Profile:  https://www.linkedin.com/in/paulmaglione" Twiber:  @paulmaglione   Skype:    paulmaglione   E-­‐mail:  paul.maglione@english-­‐aback.com   Phone:  +33  6  12  76  60  23   For  more  on  our  pedagogical  principles:   Entertainment  English  Blog:  hbp://blog.english-­‐aback.com/