How	
  to	
  add	
  immediacy,	
  
value	
  and	
  CRM	
  
effec6veness	
  to	
  your	
  	
  
EFL	
  travel	
  /	
  study	
...
iFrame banners on websites and blogs
	
   	
  	
  
	
   	
   	
   	
   	
  
Executive Summary
The	
  demand	
  for	
  stud...
iFrame banners on websites and blogsExecutive Summary
Marke2ng	
  
Challenge	
  
Provide	
  added	
  
value	
  immediately...
Introducing	
  
www.english-­‐aCack.com	
  
 
	
  
	
  
	
  
	
  
	
  
Regardless	
  of	
  teaching	
  
methods,	
  improvement	
  in	
  
language	
  skills	
  can	
 ...
6	
  
The largest, most current range of EFL /
ESL learning content based on authentic
entertainment video
•  Over 1,000 v...
… within a service creating motivation, repeat use
and a sense of progress…
7	
  
The only range of quality games
dynamica...
… resulting in very high levels of site use frequency
and duration, thus achieving true learner engagement.
87% of English...
The world’s most global EFL online service, available
in 25 interface languages & used worldwide
	
  	
  What	
  is	
  it?...
Adding	
  	
  English	
  ACack!	
  to	
  your	
  
Travel	
  Study	
  /	
  Summer	
  School	
  
programs	
  
Adding	
  English	
  ACack!	
  to	
  your	
  travel	
  study	
  packages:	
  
Before	
  the	
  trip:	
  an	
  immediate	
 ...
Adding	
  English	
  ACack!	
  to	
  your	
  travel	
  study	
  packages:	
  
Making	
  the	
  travel	
  study	
  experien...
Adding	
  English	
  ACack!	
  to	
  your	
  travel	
  study	
  packages:	
  
Making	
  the	
  travel	
  study	
  experien...
Adding	
  English	
  ACack!	
  to	
  your	
  travel	
  study	
  packages:	
  
APer	
  the	
  trip:	
  prolonging	
  the	
 ...
iFrame banners on websites and blogs
Getting startedMarke2ng	
  
Challenge	
  
1.	
  
2.	
  
3.	
  
Tell	
  us	
  how	
  m...
For more information, contact:
Paul	
  Maglione	
  
Co-­‐founder,	
  English	
  AOack!	
  
LinkedIn	
  Profile:	
  hOps://w...
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English Attack! for Language Study Travel

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Giving your language study travel customers Premium access to English Attack!'s digital entertainment immersion is an idea to top and tail your travel study program, providing instant added value to your package; an enhanced learning experience and effective post-package branding, as well as creating an opportunity fo incremental revenue.

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English Attack! for Language Study Travel

  1. 1. How  to  add  immediacy,   value  and  CRM   effec6veness  to  your     EFL  travel  /  study  service   with  digital   entertainment     English  immersion    
  2. 2. iFrame banners on websites and blogs                 Executive Summary The  demand  for  studying  English   abroad  –  through  study  abroad   programmes,  summer  school   sessions  and  longer-­‐term  study   –  has  never  been  greater.   At  the  same  6me,  compe66on  is   heavy;  service  offerings  are  very   similar  and  customer  acquisi6on   costs  are  high.     How  can  you  add  value  to  your  offering,  and     maintain  visibility  with  hard-­‐won  customers  aIer  the   study  programme  has  ended?     Marke2ng   Challenge  
  3. 3. iFrame banners on websites and blogsExecutive Summary Marke2ng   Challenge   Provide  added   value  immediately   Make  their  travel   study  experience   more  produc2ve   Maintain  share-­‐of-­‐ mind  with  a  post-­‐ course  branded   presence   1.   2.   3.   You  can  provide  access  to  English   AOack’s  entertainment  immersion   content  instantaneously,  by  e-­‐mail,   upon  your  customers’  purchase  of   your  service.  They  can  thus  start   their  study  abroad  language   learning  experience,  co-­‐branded   with  your  brand,  right  away.       An  increased  exposure  to  English  -­‐   enhanced  and  packaged  for  learners   –  ahead  of  the  study  trip  will  get   your  customers  “thinking  in  English”   earlier,  give  them  more  vocabulary   as  a  base,  and  will  result  in  more   self-­‐confidence  and  faster  learning   during  the  trip  itself.   The  dura6on  of  purchased  Premium   Access  can  be  designed  to  extend  to   the  period  aIer  the  study  trip,  and   can  be  prolonged  via  a  co-­‐branded   Partner  Channel  featuring  selected   free  entertainment  learning  content   refreshed  regularly.  
  4. 4. Introducing   www.english-­‐aCack.com  
  5. 5.             Regardless  of  teaching   methods,  improvement  in   language  skills  can  only   come  about  with   frequency  of  exposure  to   -­‐  and  use  of  -­‐  the  target   language.       The English Attack Motivational Approach                 Today’s  genera6on  of   learners  will  only  prac6ce   English  language  skills  on   a  truly  regular  and   frequent  basis  if  they  are   mo6vated  to  do  so.   Interes6ng,  current  and   authen6c  entertainment   content  is  a  key   mo6vator.                   A  learning  resource  that   features  such  content,   regularly  refreshed  and   packaged  for  learners  of   all  levels  within  a   mo6va6onal  ecosystem,   creates  the  condi6ons   required  for  effec6ve   language  learning.      How  does        it  work?   More effective learning through increased and enhanced exposure to English
  6. 6. 6   The largest, most current range of EFL / ESL learning content based on authentic entertainment video •  Over 1,000 video-based learning units: movie clips, music videos, tv series, news reports… •  Available as or even before films are showing in local cinemas •  Four difficulty levels •  Fresh content published daily •  Short sessions: 12 – 15mn to complete The largest catalogue of English language learning visual dictionaries •  Over 250 thematic dictionaries •  Over 5000 vocabulary files •  Each item is illustrated, defined, used in a sample sentence, and has an audio file for correct pronunciation A constantly updated collection of EFL exercises based on current, authentic entertainment content …    What  is  it?  
  7. 7. … within a service creating motivation, repeat use and a sense of progress… 7   The only range of quality games dynamically driven by every learning unit •  Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units. •  All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible The most gamified learning service, for motivation and engagement •  10 Card types •  50 Achievement Levels •  25 Badges to be earned •  Points for Learning Units completed, and games played •  Coaching function showing progress •  Global social network and community activity feeds, friends, messages    What  is  it?  
  8. 8. … resulting in very high levels of site use frequency and duration, thus achieving true learner engagement. 87% of English Attack! subscribers learn with it at least once a week 3.6 visits per week                   Average weekly site use duration: 2h 28 mins, of which over 80% on actual exercises. 9.8 exercises completed per week    What  is  it?  
  9. 9. The world’s most global EFL online service, available in 25 interface languages & used worldwide    What  is  it?   A user interface available in 25 languages •  The option of a user interface in their L1 allows lower-level learners to use the site quickly and confidently. Languages include Chinese (Simplified and Traditional), Japanese, Korean, Arabic, Russian, Spanish, Portuguese, French, Italian, German, Polish and Czech. A growing list of prestigious partners •  English Attack! has been adopted as a pedagogical resource by a wide range of ELT publishers, language schools, educational authorities and educational service providers who have recognised the effectiveness of the digital immersion approach and its complementarity with other methods of English language instruction.
  10. 10. Adding    English  ACack!  to  your   Travel  Study  /  Summer  School   programs  
  11. 11. Adding  English  ACack!  to  your  travel  study  packages:   Before  the  trip:  an  immediate  customer  benefit   •  When  a  customer  signs  up  for  a  study  trip  or   summer  school  session  with  you,  provide  instant   value  by  welcoming  your  new  customer  with   Premium  Access  to  English  AOack!           •  Depending  on  the  dura6on  of  access  you  decide  to   give,  your  welcome  giI  will  have  a  high  perceived   value  in  the  €36  -­‐  €72  range,  although  this  benefit   will  only  cost  you  a  frac6on  of  that.     •  The  version  of  English  AOack!  your  customer  will   enjoy  will  carry  your  name,  your  logo,  and  your   message  informing  him  or  her  that  Premium  Access   has  been  provided  by  you.    
  12. 12. Adding  English  ACack!  to  your  travel  study  packages:   Making  the  travel  study  experience  more  produc2ve   •  Premium  access  to  exercises  based  on  the  very   latest  films,  TV  series,  and  music  videos  is  the  ideal   prepara6on  for  language  study  abroad,  in  which  the   social  dimension  is  just  as  important  as  the  formal   language  teaching.             •  By  using  the  site  in  the  weeks  preceding  their  trip,   your  customers  will  learn  not  just  the  vocabulary,   but  also  the  buzz  words,  idioms  and  even  slang   associated  with  the  latest  entertainment  content.       •  They  will  thus  arrive  at  their  study  course  more   confident,  and  be  able  to  share  their  newly  acquired   language  skills  with  fellow  students  and  maybe  even   some  local  English  language  mother  tongue   speakers.  Their  en6re  course  of  study  will  be   enhanced  as  a  result.    
  13. 13. Adding  English  ACack!  to  your  travel  study  packages:   Making  the  travel  study  experience  more  produc2ve   English  AOack!  can  also  be  integrated  into  your  on-­‐ loca6on  teaching  programs,  through  use  in  class  (via   IWB,  projector,  or  learners’  own  devices)  or  as  out-­‐of-­‐ classroom  assignments.         If  desired,  we  will  provide  you  with  complimentary   Teacher  passes  for  your  teachers  /  trainers,    complete   with  a  full  set  of  teacher  tools  and  class  management   func6ons  to  further  enhance  the  learning  experience.  
  14. 14. Adding  English  ACack!  to  your  travel  study  packages:   APer  the  trip:  prolonging  the  benefit  &  staying  top  of  mind   •  Upon  their  return  home  from  the  study  trip,  your   customers  can  con6nue  to  improve  their  English   thanks  to  the  Premium  access  you  have  contracted.       •  Past  the  contracted  period,  you  can  prolong  their   access  to  some  free  content  for  via  a  branded   Partner  Channel  on  the  site,  with  content  updated   quarterly  (thus  giving  you  further  excuses  to  be  in   touch  with  them,  to  inform  them  of  the  new   available  free  exercises).               •  This  can  be  combined  with  a  reduced-­‐price  offer   (thus  another  benefit  you  are  giving  them)  for   follow-­‐on  subscrip6on,  which  will  earn  you  a  10%   commission  on  all  subscrip6on  revenue  thus   generated  for  12  months  on  each  subscrip6on.  
  15. 15. iFrame banners on websites and blogs Getting startedMarke2ng   Challenge   1.   2.   3.   Tell  us  how  many  learners  you  would  like  to  give  access   to  English  AOack!  to,  and  the  desired  dura6on,  in   months,  of  the  access  (minimum  3  months  to  unlimited   maximum).  We  will  give  you  an  immediate  cost  quote.   Send  us  your  company  logo,  and  we’ll  set  up  your   branding  on  the  site  and  send  you  the  access  codes.  You   send  the  individual  access  codes  to  your  customers.   BK5897   AZ2356   VX1249   LY8592   CS4897   Your  customers  get  an  immediate,  relevant,  branded   benefit;  you  retain  share  of  mind  before,  during  and  aIer   the  study  travel,  and  you  generate  incremental  revenue.  
  16. 16. For more information, contact: Paul  Maglione   Co-­‐founder,  English  AOack!   LinkedIn  Profile:  hOps://www.linkedin.com/in/paulmaglione   TwiOer:  @paulmaglione   E-­‐mail:  paul.maglione@english-­‐aOack.com   Phone:  +33  6  12  76  60  23   Other  useful  links:     For  more  on  our  pedagogical  principles:  hOp://blog.english-­‐aOack.com/   English  AOack!  for  Schools:  hOp://slidesha.re/RoiZES   The  English  AOack!  Affiliate  Program:  hOp://slidesha.re/1qIeb9d   Using  video  in  EFL:    hOp://slidesha.re/1gAj6T2   The  English  AOack!  Facebook  Page:  hOps://www.facebook.com/EnglishAOack    
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