Digital Immersion English for Companies
ENGLISH ATTACK!
The first-ever online English-learning
solution for the entire org...
Beyond its de facto status as the global language of business, English is today strategically
important at ALL LEVELS of a...
Companies invest several billion dollars every year in English
language skills for their employees.
To what EFFECT?
On a p...
In other words, company language training should no longer look like this…
… but rather like this.
Introducing
Digital Immersion English
7	
  
The largest, most current range of English language
learning content based on authentic entertainment
& factual vide...
… within a service creating motivation, repeat use and a
sense of progress…
8	
  
The only range of quality learning games...
The world’s most global EFL online service, available in
27 interface languages
What is it?
A user interface available in ...
 
	
  
	
  
	
  
	
  
	
  
Regardless	
  of	
  teaching	
  
methods,	
  improvement	
  in	
  
language	
  skills	
  can	
 ...
Pedagogical Principle #1:
Start by creating true motivation
ENTERTAINMENT and MEDIA attract, captivate and stimulate
The p...
Pedagogical Principle #2:
Lock learning into long-term memory
CONTEXT accelerates memorization and learning
The language e...
Pedagogical Principle #3:
Build learning effectiveness over time
A constant flow of FRESH AUTHENTIC CONTENT constantly ren...
THE UNIQUE ENGLISH ATTACK
ENTERTAINMENT and AUTHENTIC CONTENT-BASED
ENGLISH IMMERSION METHOD
TRANSLATES INTO HIGH RATES OF...
LEARNING UNITS CUSTOMIZED TO YOUR NEEDS
For a per-unit fee, you can have
learning units (video-based
exercises or visual d...
A PRAGMATIC, AFFORDABLE GLOBAL SOLUTION
SIMPLIFIED ACCOUNT CREATION and ADAPTIVE COMMERCIAL TERMS
Individual user accounts...
For more information and demo codes:
Paul Maglione
Co-founder, English Attack!
LinkedIn Profile: https://www.linkedin.com/...
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English Attack! for Companies 2015

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English Attack! for Companies 2015

  1. 1. Digital Immersion English for Companies ENGLISH ATTACK! The first-ever online English-learning solution for the entire organization, worldwide
  2. 2. Beyond its de facto status as the global language of business, English is today strategically important at ALL LEVELS of any organization. Staff at all levels today realise the importance of English for their current jobs and for the evolution of their careers. An effective, dynamic and flexible English language learning resource rolled out across the entire organization is thus a powerful staff motivator as well as a strategic asset. ü English is a key driver of employees’ professional mobility and skills evolution. ü It is the must-have language for full use of web-based tools, digital desk research, and more generally for information sharing and knowledge management. ü As customers and clients become more global, English becomes a key competitive asset for establishing and developing business relationships. ü English is also a key component of corporate image for those companies and organisations wishing to project an open, modern, international identity. ENGLISH, a strategic issue for all organizations
  3. 3. Companies invest several billion dollars every year in English language skills for their employees. To what EFFECT? On a per-capita basis, French companies spend more on professional English language training of its executives than companies in any other country.* Yet French adults rank 17th in English language skills among 44 countries where English is not an official language.** * Source: The Economist Intelligence Unit - May 2012 ** Source: Education First – March 2011 WHY does English training effectiveness disappoint? 1  The HIGH COST of traditional language training leads many companies to focus resources on senior management, to the detriment of the staff as a whole 2  Training formats and pedagogical approaches felt to be BORING or OUTMODED can lead to low rates of engagement or participation by staff. 3  SCHEDULING and LOGISTICAL ISSUES often do not enable sufficient frequency of exposure to English for true language learning progress to occur. 4  RIGID, LINEAR and REPETITIVE training approaches induce learner exhaustion and can lead to training being abandoned, meaning no learning in the mid-to- long-term.
  4. 4. In other words, company language training should no longer look like this…
  5. 5. … but rather like this.
  6. 6. Introducing Digital Immersion English
  7. 7. 7   The largest, most current range of English language learning content based on authentic entertainment & factual video •  Over 1,100 video-based learning units: movie clips, documentaries, TV series, news reports… •  Available as or even before films are showing in local cinemas •  Four difficulty levels •  Fresh content published daily •  Short sessions: 12 – 15mn to complete The largest catalogue of English language learning visual dictionaries •  Over 300 thematic dictionaries •  Over 5000 vocabulary files •  Each item is illustrated, defined, used in a sample sentence, and has an audio file for correct pronunciation A totally new, 100% online language learning method based on current, authentic content What is it? Fully compatible with desktops, laptops, tablet computers and smartphones
  8. 8. … within a service creating motivation, repeat use and a sense of progress… 8   The only range of quality learning games dynamically driven by every learning unit •  Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units. •  All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible The most gamified learning service, for motivation and engagement •  10 Card types •  50 Achievement Levels •  25 Badges to be earned •  Points for Learning Units completed, and games played •  Coaching function showing progress •  Global social network and community activity feeds, friends, messages What is it?
  9. 9. The world’s most global EFL online service, available in 27 interface languages What is it? A user interface available in 27 languages •  The option of a user interface in their L1 allows lower- level learners to use the site quickly and confidently. Languages include Chinese (Simplified and Traditional), Japanese, Korean, Arabic, Russian, Spanish, Portuguese, French, Italian, German, Polish and Czech. A growing list of prestigious education and company training partners •  English Attack! has been adopted as a pedagogical resource by a wide range of ELT publishers, language schools, educational authorities and corporate educational service providers who have recognised the effectiveness of the digital immersion approach and its complementarity with other methods of English language instruction.
  10. 10.             Regardless  of  teaching   methods,  improvement  in   language  skills  can  only   come  about  with   frequency  of  exposure  to   -­‐  and  use  of  -­‐  the  target   language.                       Today’s  generaBon  of   employees  will  only   pracBce  English  language   skills  on  a  truly  regular   and  frequent  basis  if  they   are  mo#vated  to  do  so.   InteresBng,  current  and   authenBc  entertainment   and  factual  content  is  a   key  moBvator.                   A  learning  resource  that   features  such  content,   regularly  refreshed  and   packaged  for  learners  of   all  levels  within  a   moBvaBonal  ecosystem,   creates  the  condiBons   required  for  effecBve   language  learning.   How does it work? More effective learning through increased and enhanced exposure to English – frequency via motivation
  11. 11. Pedagogical Principle #1: Start by creating true motivation ENTERTAINMENT and MEDIA attract, captivate and stimulate The pedagogical units on English Attack! (interactive videos and visual dictionaries) are all based on popular culture entertainment and media: clips from current films and TV series, music videos, news, sport, travel, hobbies, and business. MOTIVATION is a key condition required for learning to occur. Only a method which creates enthusiasm based on what the learner is interested in can lead to voluntary repeat use at a frequency sufficient to enable the effective learning of English. A REWARD ECOSYSTEM providing constant positive reinforcement Learners’ activity on the site is compensated with the awarding of badges, user level cards, and scores, marking achievement and rewarding effort in a continuous positive reinforcement loop. AUTONOMY involves the learner in the educational objective Instead of being limited by the time and scheduling constraints of a conventional classroom course, the learner can define his or her own task and time in which to do it, choosing – according to what is most motivating at that specific moment – from a huge library of learner units categorized by content theme and difficulty. How does it work?
  12. 12. Pedagogical Principle #2: Lock learning into long-term memory CONTEXT accelerates memorization and learning The language exercises on English Attack are based on authentic content (film clips, photography…) and always situated uniquely in the context of that content. They thus engage the learner both intellectually and emotionally. The MEMORIZATION of newly acquired language elements over the longer term (previous three months) is obviously essential to learning. Advances in cognitive neuroscience have given us a better understanding of how information moves from short- term to long-term memory, allowing us to design pedagogical approaches that result in greater effectiveness in retention. SHORT SESSIONS optimise learner concentration. The video clips used have an average duration of 2 minutes, and a learning unit never takes more than 8 minutes to complete. Each video-based lesson or learning game is limited to a maximum of 8 lexical items, an ideal number for focus and comprehension. REPETITION: the key factor in long-term retention and acquisition The Practice Games on English Attack! allow learners renewed contextual contact with lexical items seen in the video and photo-based exercises. The high “replayability” of these games, together with the score mechanism which creates additional performance motivation, helps accelerate the shift of these items from short-term to long-term memory through repetition and association. How does it work?
  13. 13. Pedagogical Principle #3: Build learning effectiveness over time A constant flow of FRESH AUTHENTIC CONTENT constantly renews the learner’s level of interest, making it easier to get into the habit of using the site several times a week or even daily, even if for brief periods. New pedagogical content is published on English Attack! every day. They might be based on a new film currently showing in theatres, the hit music video of the moment, or a current news item. Currency = motivation. The learning of English is only worthwhile if it is effective over time, with LASTING RESULTS. This can only be achieved via regular and self-motivated exposure to the language over a relatively long period of time. English Attack! can thus be an ideal complement to more intensive but short-duration training sessions such as classroom courses or language study abroad. A combined system of level cards and points allows learners to measure their PROGRESS. Everything the learner does on English Attack! generates points, and at set points totals the learner is granted a new Status Card. With 50 levels of cards to move up through, there is a constant challenge-reward loop which creates motivation and positive feedback over an extended time period. The site allows learners to use their developing language skills in the context of an INTERNATIONAL SOCIAL NETWORK OF LEARNERS, from over 70 countries, all of whom use English as their common language. The learner can thus establish contact with some of the nearly 400,000 learners already registered on the site and use his or her English for true communication. How does it work?
  14. 14. THE UNIQUE ENGLISH ATTACK ENTERTAINMENT and AUTHENTIC CONTENT-BASED ENGLISH IMMERSION METHOD TRANSLATES INTO HIGH RATES OF LEARNER ENGAGEMENT Average subscribers weekly site use •  2h 37 •  9.8 exercises per week 87% of English Attack! subscribers learn with the service at least once a week (3.6 visits per week) A LEARNING RESOURCE THAT WILL ACTUALLY BE USED
  15. 15. LEARNING UNITS CUSTOMIZED TO YOUR NEEDS For a per-unit fee, you can have learning units (video-based exercises or visual dictionaries) created for your specific staff language learning requirements. These bespoke units can be exclusive to your company staff.
  16. 16. A PRAGMATIC, AFFORDABLE GLOBAL SOLUTION SIMPLIFIED ACCOUNT CREATION and ADAPTIVE COMMERCIAL TERMS Individual user accounts to be created in seconds, and deployed via a range of delivery methods, from physical distribution of unique user codes, to the e-mailing of registration links, to the automatic creation of accounts linked to a database of employees. For each learner or group of learners, you can select the duration of the license, and thus volume-discounted subscription rates which apply. INDIVIDUAL and COLLECTIVE MONITORING of learner activity and progress The administrator of a multi-user license has access to a comprehensive online dashboard summarising the activity on the site of the group of learners as a whole, with the ability to drill down to the individual learner level and see his or her level of site use, completed exercises, score progress, badges earned, and so on. The option of integrating your TRAINING STAFF in the pedagogical programme Your multi-user license includes the possibility of creating Trainer accounts. Your Training staff, whether internal or external, can thus create classes, select specific learning units to assign to each class, communicate via the site with the class or with learners individually, and of course monitor site usage, assignment completion, and the activity, scores and progress of each learner.
  17. 17. For more information and demo codes: Paul Maglione Co-founder, English Attack! LinkedIn Profile: https://www.linkedin.com/in/paulmaglione Twitter: @paulmaglione E-mail: paul.maglione@english-attack.com Phone: +33 6 12 76 60 23 English Attack! is a truly next-generation e-learning enterprise solution designed for rapid rollout – including SSO authentication - and easy implementation across large numbers of accounts and markets in any size of company or organisation IN CONCLUSION:
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