Ethics

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Ethics

  1. 1. <ul><li>The study of the principles of conduct that apply to an individual or a group. </li></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  2. 2. <ul><ul><li>Rights. Individuals' basic needs and welfare. </li></ul></ul><ul><ul><li>Justice. How the costs and benefits of an action or a policy can be distributed fairly among a group. </li></ul></ul><ul><ul><li>Utility. The positive and negative effects that an action or a policy has on the public. </li></ul></ul><ul><ul><li>Care. The relationships we have with other individuals. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  3. 3. <ul><ul><li>copyright law </li></ul></ul><ul><ul><li>trademark law </li></ul></ul><ul><ul><li>contract law </li></ul></ul><ul><ul><li>liability law </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  4. 4. <ul><ul><li>the purpose and character of the use, especially whether the use is for profit </li></ul></ul><ul><ul><li>the nature and purpose of the copyrighted work </li></ul></ul><ul><ul><li>the amount and substantiality of the portion of the work used </li></ul></ul><ul><ul><li>the effect of the use on the potential market for the copyrighted work </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  5. 5. <ul><ul><li>Abide by the fair-use concept. </li></ul></ul><ul><ul><li>Seek permission. </li></ul></ul><ul><ul><li>Cite your sources accurately. </li></ul></ul><ul><ul><li>Discuss authorship questions openly. </li></ul></ul><ul><ul><li>Consult legal counsel if you have questions. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  6. 6. <ul><li>Trademark. A word, phrase, name, or symbol that is identified with a company. </li></ul><ul><li>Registered trademark. A word, phrase, name, or symbol that the company has registered with the U.S. Patent and Trademark Office. </li></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  7. 7. <ul><ul><li>Distinguish trademarks from other material. </li></ul></ul><ul><ul><li>Use a trademark symbol ( TM or ®). </li></ul></ul><ul><ul><li>Use the trademarked item as an adjective, not as a noun or a verb. </li></ul></ul><ul><ul><li>Do not use the plural form or the possessive form of the term. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  8. 8. <ul><li>Express warranty. A written or oral statement that the product has a particular feature or can perform a particular function. </li></ul><ul><li>Implied warranty. A warranty that is not written or spoken explicitly but inferred by the purchaser. </li></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  9. 9. <ul><ul><li>Understand the product and its likely users. </li></ul></ul><ul><ul><li>Describe the product's functions and limitations. </li></ul></ul><ul><ul><li>Instruct users on all aspects of ownership. </li></ul></ul><ul><ul><li>Use appropriate words and graphics. </li></ul></ul><ul><ul><li>Warn users about the risks of using or misusing the product. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  10. 10. <ul><ul><li>Include warnings along with assertions of safety. </li></ul></ul><ul><ul><li>Make directions and warnings conspicuous. </li></ul></ul><ul><ul><li>Make sure that the instructions comply with applicable company standards and local, state, or federal statutes. </li></ul></ul><ul><ul><li>Perform usability testing on the product and on the instructions. </li></ul></ul><ul><ul><li>Make sure users receive the information. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  11. 11. <ul><ul><li>It protects the interest of the public rather than the interests of the members of the organization or profession. </li></ul></ul><ul><ul><li>It is specific and comprehensive. </li></ul></ul><ul><ul><li>It is enforceable. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  12. 12. <ul><ul><li>Abide by relevant laws. </li></ul></ul><ul><ul><li>Abide by the appropriate corporate or professional code of conduct. </li></ul></ul><ul><ul><li>Tell the truth. </li></ul></ul><ul><ul><li>Don't mislead your readers. </li></ul></ul><ul><ul><li>Be clear. </li></ul></ul><ul><ul><li>Avoid discriminatory language. </li></ul></ul><ul><ul><li>Acknowledge assistance from others. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  13. 13. <ul><ul><li>Do not plagiarize. </li></ul></ul><ul><ul><li>Honor the laws regarding trademarks. </li></ul></ul><ul><ul><li>Live up to the express and implied warranties on your company's products. </li></ul></ul><ul><ul><li>Abide by all laws governing product liability. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  14. 14. <ul><ul><li>false implications </li></ul></ul><ul><ul><li>exaggerations </li></ul></ul><ul><ul><li>legalistic constructions </li></ul></ul><ul><ul><li>euphemisms </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's
  15. 15. <ul><ul><li>They have to make their communications understandable and clear for their target audiences. </li></ul></ul><ul><ul><li>They are ethically obligated not to reinforce patterns of discrimination in product information. </li></ul></ul><ul><ul><li>They are not obligated to challenge the prevailing prejudice directly. </li></ul></ul>Chapter 2. Understanding Ethical and Legal Considerations © 2007 by Bedford/St. Martin's

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