The business case• Its the right thing to do• Attracting and retaining staff – 60%+ of staff indicate it is important to their decision to be with SKM (2008)• Remaining relevant and effective for our valued clients – 90% of Clients believe it is an important to very important issue (2009)• Enhancing organisational strength – Sustainable organisations exhibit enhanced performance and resilience• It’s a natural fit – Convergence of mega-trends that are driving fundamental change.
Challenges• Confusion about what sustainability means – as a term and in practice• Generic, intangible concept – making it real and relevant to a group of problem-solvers and across all disciplines• No burning platform for change (legislation, penalties) That’s the international symbol for ‘don’t rock the boat’.• Hierarchy, inertia and resistance to change• “Just give me the spreadsheet”
Recognise and work with the realityThe elephants in the room:• “It’s a greenie issue”• “It costs more”• “Our clients don’t want it”• “Its just a fad – won’t be around in 5 yearsOrganisational challenges• What is the right balance between technical content and general information?• What program design will really engage people and change thinking, behaviours?• When is a targeted approach best – instead of going broad and fully inclusive?
The 4 year journey (2009-2011) From what and why.............................to how From awareness........................to application
Scale, regional diversity and roll-out10 countries, 4 languages, 3,400 staff in 9 months Trained 56 of our own senior staff to facilitate sessions (1.5 day training program)
Simple, practical ‘ready reference’ Demystifies, simplifies •7 steps •6 key questions to ask for every project
(sustainability) 4 steps to apply Conversations with Adding value, not into projects clients cost‘soft’ as well as hard tools•How to make a conversation meaningful•How to structure a conversation•Using questions effectively
From awareness to application - Sustainabilityby design toolkit (any project, any scale) Target the senior Enlist champions with clout influencers Apply to real Makes it real projects, prospec Engages their expertise, experience ts Serves up a challenge – engages with problem solving
‘Hardwiring’ into the business DNA• KPI’s for senior managers• Specifics into procedures, processes, business systems• Rewards• Training• Roles
Final reflections• Link into organisation and behaviour change principles and insights• ‘Soft’ skills are vital - influencing, communicating, facilitating, convincing. Personal style and skills important – the ‘zealot’ creates problems• Make it real (with the power of stories): a meaningful and relevant translation for the organisation• Go to the heart of core business and activities (don’t get bogged down in tea-bag wrappers!)• Think of it as a program – not a ‘one off’• Targeted and focused (where to invest time and effort??)• Need to transition from the what and why.......to the how• Work with the willing and the influential agents of change