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Principles of Design - Graphic Design Theory
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Principles of Design - Graphic Design Theory

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elements of design …

elements of design
Image
Shape
Typography
Blending
Structure

Principles of design
Balance 
Proximity 
Alignment
Repetition 
Contrast 
Space 

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  • 1. The Principles of Design Learn how to create and introduce graphic designs in terms of graphic design principles.
  • 2. Copyright © 2014 by Abanoub M. Nassif All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means without mentioning the author. For permission requests, contact the author below: Author: Abanoub M. Nassif E-mail: engineerobono@gmail.com LinkedIn: http://eg.linkedin.com/in/abanoubmelad/ Facebook: https://www.facebook.com/EngineeroBono Abanoub M. Nassif
  • 3. Disclaimer, All mentioned graphic design examples have their copyrights reserved for their own respected designer including the designs, works or illustrations designed by the author himself. The author is not responsible of any plagiarism, stealing or photocopying of these designs without mentioning their source. The author Abanoub M. Nassif
  • 4. Elements of Design
  • 5. 1) Line 2) Shape 3) Direction 4) Size 5) Texture 6) Color The elements of design are the things that make up a design. Elements Of Design – Definition
  • 6. Line • The linear marks made with a pen or brush or the edge created when two shapes meet. Elements Of Design - Line
  • 7. Shape • A shape is a self contained defined area ex. Squares, circles, free formed shapes or natural shapes. Elements Of Design - Shape
  • 8. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  • 9. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  • 10. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  • 11. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  • 12. Direction • All lines have direction Horizontal, Vertical or Oblique. • Horizontal suggests calmness, stability and tranquility. • Vertical gives a feeling of balance, formality and alertness. • Oblique suggests movement and action Elements Of Design - Direction
  • 13. Size • Size is simply the relationship of the area occupied by one shape to that of another. Elements Of Design - Size
  • 14. Texture • Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. Elements Of Design - Texture
  • 15. Color • Color is light reflected off objects. • Color has three main characteristics: • hue or its name (red, green, blue, etc.) • value (how light or dark it is) • intensity (how bright or dull it is). Elements Of Design - Color
  • 16. Principles of Design
  • 17. 1) Balance 2) Proximity 3) Alignment 4) Repetition 5) Contrast 6) Space The Principles of design are what we do to design elements. How we apply the principles of design determines how successful the design is. Principles Of Design – Definition
  • 18. Balance • Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. • Balance provides stability and structure to a design. • It’s the weight distributed in the design by the placement of your elements. Principles Of Design – Balance
  • 19. Balance Principles Of Design – Balance Is the design balanced ?
  • 20. Balance Principles Of Design – Balance Balance in graphic design can be achieved by adjusting the visual weight of each element, in terms of scale, color, contrast, etc.
  • 21. Balance Principles Of Design – Balance balance in graphic design can be divided to two types.
  • 22. Balance - Symmetrical balance Principles Of Design – Balance occurs when the visual weight of design elements evenly divided in terms of horizontal, vertical, or radial. This style relies on a balance of two similar elements from two different sides.
  • 23. Balance - Symmetrical balance Principles Of Design – Balance
  • 24. Balance - Asymmetrical balance Principles Of Design – Balance • occurs when the visual weight of design elements are not evenly distributed in the central axis of the page. • This style relies on visual games such as scale, contrast, color to achieve a balance. • We often see a design with the big picture offset by the small but visible text balanced because of the visual games.
  • 25. Balance - Asymmetrical balance Principles Of Design – Balance
  • 26. Balance – before & after Principles Of Design – Balance
  • 27. Balance by value Principles Of Design – Balance occurs when a small area with bright/high value colors is combined with a large area with a dark/low value color.
  • 28. Balance by value Principles Of Design – Balance a man and a dog that has a high value (solid black) with a broad area that has a lower value (gray).
  • 29. Balance by shape Principles Of Design – Balance • Created through field of complex composition with a flat field. • Complex/more detailed field will appear in balance with the flat area in the opposite side.
  • 30. Balance by texture Principles Of Design – Balance Small area with an interesting texture looks balanced when combined with a large flat area (no texture). Rippling water has a water texture which attracts the focus, appears balanced with a wider area but not textured.
  • 31. Proximity • Proximity creates relationship between elements. • It provides a focal point. • Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway. Principles Of Design – Proximity
  • 32. Balance by position Principles Of Design – Balance another example of Asymmetric balance, where a large object on one side balanced by putting the smaller objects on the other side.
  • 33. Balance by position Principles Of Design – Balance
  • 34. Balance by eye direction Principles Of Design – Balance help guide the eye and mind movement of the viewer. They can also bind the work into a single entity.
  • 35. Balance by eye direction Principles Of Design – Balance • Can also occur when we lead the reader's eyes to the main content. • The objects are used as "tools" to guide the reader's eyes composed with a larger area, while the main content displayed in a smaller area.
  • 36. Proximity Principles Of Design – Proximity
  • 37. Proximity Principles Of Design – Proximity
  • 38. Proximity Principles Of Design – Proximity
  • 39. Proximity Principles Of Design – Proximity
  • 40. Proximity Principles Of Design – Proximity
  • 41. Proximity Principles Of Design – Proximity
  • 42. Alignment • Allows us to create order and organization. • Aligning elements allows them to create a visual connection with each other. Principles Of Design – Alignment
  • 43. Alignment Principles Of Design – Alignment
  • 44. Alignment Principles Of Design – Alignment
  • 45. Alignment Principles Of Design – Alignment
  • 46. Alignment Principles Of Design – Alignment
  • 47. Alignment Principles Of Design – Alignment
  • 48. Alignment Principles Of Design – Alignment
  • 49. Repetition • Repetition strengthens a design by tying together individual elements. • It helps to create association and consistency. • Repetition can create rhythm (a feeling of organized movement). Principles Of Design – Repetition
  • 50. Repetition Principles Of Design – Repetition
  • 51. Repetition Principles Of Design – Repetition
  • 52. Repetition Principles Of Design – Repetition
  • 53. Repetition Principles Of Design – Repetition
  • 54. Repetition Principles Of Design – Repetition
  • 55. Repetition Principles Of Design – Repetition
  • 56. Repetition Principles Of Design – Repetition
  • 57. Contrast • Contrast is the juxtaposition of opposing elements (opposite colors on the color wheel, or value light / dark, or direction - horizontal / vertical). • Contrast allows us to emphasize or highlight key elements in your design. Principles Of Design – Contrast
  • 58. Contrast Simply contrast tells the viewer where to look first Principles Of Design – Contrast
  • 59. Contrast Some types of contrast to keep in mind are the relative darkness (called value in color theory), weight, form, placement, quantity, texture, and scale. Principles Of Design – Contrast
  • 60. Contrast in size Principles Of Design – Contrast
  • 61. Contrast in value Principles Of Design – Contrast
  • 62. Contrast in quantity Principles Of Design – Contrast
  • 63. Contrast in weight Principles Of Design – Contrast
  • 64. Contrast in placement Principles Of Design – Contrast
  • 65. Contrast in texture Principles Of Design – Contrast
  • 66. Contrast Without contrast, a designed piece may appear static, uninteresting, and hard for the reader to access because it is not immediately clear what to look at first. Principles Of Design – Contrast
  • 67. Space • Space in art refers to the distance or area between, around, above, below, or within elements. • Both positive and negative space are important factors to be considered in every design. Principles Of Design – Contrast
  • 68. Space Principles Of Design – Space
  • 69. Space Principles Of Design – Space
  • 70. Space Principles Of Design – Space
  • 71. Space Principles Of Design – Space
  • 72. For feedback, communications or questions feel free to contact the author. Abanoub M. Nassif E-mail: engineerobono@gmail.com LinkedIn: http://eg.linkedin.com/in/abanoubmelad/ Facebook: https://www.facebook.com/EngineeroBono Abanoub M. Nassif

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