Search Engine Optimization
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Search Engine Optimization

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SEO Techniques

SEO Techniques

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Search Engine Optimization Search Engine Optimization Presentation Transcript

  • Search EngineOptimization(Bikash Dash)
  • S.E.OS.E.O –Search Engine Optimization:Marketing Websites in Online/InternetWeb site More and More Powerful.Ranked Websites
  • ObjectivesTo increase the traffic of WebsitesTarget Audiences by Writing keywords more Searchable.Place yourself in the World of Digital Market.Branding value of ProductsCommerce Purposes(E-Commerce Websites)
  • Search EnginesGOOGLEYAHOOBINGBAIDOOYAHOO
  • Web RankingWeb Ranking is Possible based on followingFactors:Anchor TextLink PopularityTrust authority of Host DomainOn-Page Keyword Manage
  • Ranking AlgorithmComplex mathematical algorithm is used by search engines.Google uses Page Assign ranking in which 10 is the highest Ranking
  • OPTIMIZED………Basically depends upon thefollowing factors:SOCIAL MEDIA MARKETINGPAY PER CLICK(PPC)KEYWORD ANALYSISE-MAIL MARKETINGGOOGLE WEB-MASTER TOOLGOOGLE ADDWORDS
  • SOCIAL MEDIA MARKETINGSocial Networking sides like LinkedIn, Orkut, Facebook,Twitter, slide shares and many moreMarketing or promoting products of websites in forums and social networking sitesPeople have great Attention
  • Pay per clickPPC allow users to setup a budget for pricing (Earning)More and more People will visit maximum will be PPC
  • KEYBOARD ANALYSISWriting good keywords in the content of websites will attract the people and spreads positive awarness
  • E-MAIL MARKETINGPromoting products sending mail to the people or individualSpreading awareness
  • Google WebmasterAdding page to Google and increase your traffic of website .Analytic of webpages can be done.
  • Google Ad words Campaign your products Attractive Page Ranking Branding value will be more
  • TOOLS SEO TOOLS SEO BOOKS COLLIBRITOOL
  • Thank you