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Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
Sxsw presentation part 1
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Sxsw presentation part 1

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Part 1 of Engine's SXSW Presentation

Part 1 of Engine's SXSW Presentation

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Transcript

  • 1. Texas Comes to EngineWhat we learnt at SXSW Interactive 2013
  • 2. SXSW Interactive 2013-  Began life as ‘SXSW Multimedia’ in 1994-  30,000 delegates now attend more than 1,000 official sessions-  2,500 speakers over 5 days-  Focus on “creativity, innovation and inspiration”
  • 3. SXSW 2013 - Key Themes
  • 4. The Year of Hardware  Leap Motion  Makerbot Digitizer  Ouya  Google Glasses
  • 5. Good Ideas Spread  Access to creativity is greater than ever  An open internet means good ideas win  If you have an idea, do something about it  Resourcefulness always beats resources – you no longer have to be big to succeed
  • 6. He who cares, wins  Romero: “Don’t stop until you’re 100% happy with what you’re accomplished”  Musk: “I want to die on Mars, just not on impact”  Lorre: “The person in the room shouting the loudest usually wins”  Belsky: “Nothing extraordinary was ever achieved through ordinary means”
  • 7. Culture is King  Musk: “People put too much weight on talent and not enough on personality”  Graham: “A company only values culture if they’re willing to lose money on it”  Jenkins: “Don’t leave your personal identity at the door”  Graham: “A strong culture is more than listening to Arcade Fire at work”
  • 8. One Size Doesn’t Fit All  Karp: “Biggest mistake brands make on social media is using a generic campaign across all platforms”  Peretti: “On social media the most effective content is stuff 10% of consumers care passionately about, not stuff 90% of people find vaguely interesting”  Inman: “Quality over quantity – the key to success is authenticity”
  • 9. A New Golden Age of Advertising  The ‘Bored at Work Network’ is incredibly powerful  Advertisers can get back to telling immersive stories like they used to  Brands need to understand how to become part of editorial content
  • 10. Maker Culture
  • 11. 2012 2013Software startups Hardware startups
  • 12. Hardware hackers•  Mixing physical and digital•  Affordable micro-controllers and sensors•  Open source software•  Kickstarter.com•  3D printing
  • 13. Fruit piano
  • 14. Beyond fruit
  • 15. 3D printingBre Pettis – CEO / Founder of MakerBot industries.Desktop 3D printing - $2,199.00Replaces mass production with a new localised personal approach to making things.
  • 16. 3D printing ecosystemUnveiled the MakerBot DigitizerDesktop 3D scanner3 minutes – high quality printable model.
  • 17. 3D printing ecosystemRetail Store3D photo boothColoured filament
  • 18. 3D printing ecosystem123D – iPad apps make 3D modeling easy40,000 things to print on www.thingiverse.com
  • 19. Makies™The world’s first customisable 3D-printed dollShoreditch based MakieLab Awarded first prize in the Entertainment and Gaming SXSW awards
  • 20. OuttakesShould more Agency generated ideas be tested on KickStarter.com?Should Engine buy a MakerBot?

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