Sxsw presentation part 1


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Part 1 of Engine's SXSW Presentation

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Sxsw presentation part 1

  1. 1. Texas Comes to EngineWhat we learnt at SXSW Interactive 2013
  2. 2. SXSW Interactive 2013-  Began life as ‘SXSW Multimedia’ in 1994-  30,000 delegates now attend more than 1,000 official sessions-  2,500 speakers over 5 days-  Focus on “creativity, innovation and inspiration”
  3. 3. SXSW 2013 - Key Themes
  4. 4. The Year of Hardware  Leap Motion  Makerbot Digitizer  Ouya  Google Glasses
  5. 5. Good Ideas Spread  Access to creativity is greater than ever  An open internet means good ideas win  If you have an idea, do something about it  Resourcefulness always beats resources – you no longer have to be big to succeed
  6. 6. He who cares, wins  Romero: “Don’t stop until you’re 100% happy with what you’re accomplished”  Musk: “I want to die on Mars, just not on impact”  Lorre: “The person in the room shouting the loudest usually wins”  Belsky: “Nothing extraordinary was ever achieved through ordinary means”
  7. 7. Culture is King  Musk: “People put too much weight on talent and not enough on personality”  Graham: “A company only values culture if they’re willing to lose money on it”  Jenkins: “Don’t leave your personal identity at the door”  Graham: “A strong culture is more than listening to Arcade Fire at work”
  8. 8. One Size Doesn’t Fit All  Karp: “Biggest mistake brands make on social media is using a generic campaign across all platforms”  Peretti: “On social media the most effective content is stuff 10% of consumers care passionately about, not stuff 90% of people find vaguely interesting”  Inman: “Quality over quantity – the key to success is authenticity”
  9. 9. A New Golden Age of Advertising  The ‘Bored at Work Network’ is incredibly powerful  Advertisers can get back to telling immersive stories like they used to  Brands need to understand how to become part of editorial content
  10. 10. Maker Culture
  11. 11. 2012 2013Software startups Hardware startups
  12. 12. Hardware hackers•  Mixing physical and digital•  Affordable micro-controllers and sensors•  Open source software••  3D printing
  13. 13. Fruit piano
  14. 14. Beyond fruit
  15. 15. 3D printingBre Pettis – CEO / Founder of MakerBot industries.Desktop 3D printing - $2,199.00Replaces mass production with a new localised personal approach to making things.
  16. 16. 3D printing ecosystemUnveiled the MakerBot DigitizerDesktop 3D scanner3 minutes – high quality printable model.
  17. 17. 3D printing ecosystemRetail Store3D photo boothColoured filament
  18. 18. 3D printing ecosystem123D – iPad apps make 3D modeling easy40,000 things to print on
  19. 19. Makies™The world’s first customisable 3D-printed dollShoreditch based MakieLab Awarded first prize in the Entertainment and Gaming SXSW awards
  20. 20. OuttakesShould more Agency generated ideas be tested on Engine buy a MakerBot?