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# Scott Mason - The Science of Santa

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### Scott Mason - The Science of Santa

1. 1. The Science of Santa: The TechBehind Holiday Shipping & Logistics Scott J. Mason, PhD (mason@clemson.edu) Fluor Endowed Chair in Supply Chain Optimization and Logistics Professor of Industrial Engineering
2. 2. Brief Speaker Bio• Navy brat of a retired Supply Officer (retired O-6, 26 years)• The University of Texas at Austin (BS 1993, MS 1995)• Semiconductor industry• Arizona State University (PhD 2000)• Faculty at Arkansas (2000-2010)• Joined Clemson July 2010 as inaugural Fluor Endowed Chair in SmartState program• Married to Andrea (15 years), blessed with three children – Matthew (8th), Rebecca (5th), Jessica (4th) EngenuitySC Science Cafe, December 2012 2
3. 3. EngenuitySC’s Code• Interrupt and ask questions at any time• We love opinions and open discussion – Challenge the speaker• There are no dumb questions – We dont judge either• Eat, drink, and be merry EngenuitySC Science Cafe, December 2012 3
4. 4. Executive Summary• Epsom salt worked into soil a few times per year yields better roses• Perfect queso dip = 1 lb Velveeta®, 1 can Rotel®, 1 can cream of mushroom soup• To square numbers that end in 5… – Multiply everything in front of the 5 by one bigger than itself, then add “25” to the end – (15)2 = 1(1+1) “25” = 225 – (65)2 = ?? EngenuitySC Science Cafe, December 2012 4
5. 5. Executive Summary• Epsom salt worked into soil a few times per year yields better roses• Perfect queso dip = 1 lb Velveeta®, 1 can Rotel®, 1 can cream of mushroom soup• To square numbers that end in 5… – Multiply everything in front of the 5 by one bigger than itself, then add “25” to the end – (15)2 = 1(1+1) “25” = 225 – (65)2 = 6(7) “25” = 4225 EngenuitySC Science Cafe, December 2012 5
6. 6. Some Lyrics from the Songbook• Transportation – Trucking (TL and LTL), railroads, planes, ships• Distribution – Warehouses and distribution centers• Supply chain – Network or web of people, activities, information, and resources involved in moving a product from it’s supplier to it’s customer• Logistics – Coordinating transportation and distribution along the supply chain EngenuitySC Science Cafe, December 2012 6
7. 7. Given our location… Liquid Logistics! EngenuitySC Science Cafe, December 2012 7
8. 8. Today’s Talk (What I Plan to Talk About)• Black Friday, Cyber Monday, and the holiday season: what do they have in common? – Shipping, logistics, and a whole lot of science to make it happen• Science-free big picture view of the process – How the worlds biggest shippers use incredible math, science, and technology to deliver over 125 million gifts in 5 days EngenuitySC Science Cafe, December 2012 8
9. 9. 12,000 Twenty Ft Equivalent Units (TEUs) EngenuitySC Science Cafe, December 2012 9
10. 10. A Sea of Cargo EngenuitySC Science Cafe, December 2012 10
11. 11. On to the Distribution Center (DC) Stuff made in the USA is also moved via truck and rail to the DC! EngenuitySC Science Cafe, December 2012 11
12. 12. Distribution Center: >1 million ft2 of stuff EngenuitySC Science Cafe, December 2012 12
13. 13. Wal-Mart’s Laurens Distribution Center 53’ trailer EngenuitySC Science Cafe, December 2012 13
14. 14. Intra-Facility Logistics EngenuitySC Science Cafe, December 2012 14
15. 15. DC Flow from Above EngenuitySC Science Cafe, December 2012 15
16. 16. A Fairly Full Distribution Center EngenuitySC Science Cafe, December 2012 16
17. 17. Floor and Rack Storage EngenuitySC Science Cafe, December 2012 17
18. 18. Stocking and Retrieval EngenuitySC Science Cafe, December 2012 18
19. 19. Hands Free Movement and Sortation EngenuitySC Science Cafe, December 2012 19
20. 20. Not Everything is Automated EngenuitySC Science Cafe, December 2012 20
21. 21. The Average Warehouse EngenuitySC Science Cafe, December 2012 21
22. 22. Outbound Freight Transportation EngenuitySC Science Cafe, December 2012 22
23. 23. An Example Distribution Network• Routing decisions, anyone? EngenuitySC Science Cafe, December 2012 23
24. 24. Example Modal Choices: UPS Long Haul Short Haul/Local Delivery EngenuitySC Science Cafe, December 2012 24
25. 25. Why South Carolina is a Major Player Source: SC Dept of Commerce EngenuitySC Science Cafe, December 2012 25
26. 26. South Carolina’s Ace: Port of Charleston• BMW exports 75% of all X3/X5/X6 production from Plant Spartanburg to the world via rail to the port – \$7.4 BILLION in 2011 EngenuitySC Science Cafe, December 2012 26
27. 27. The Bottom Line• South Carolina is rapidly becoming one of THE places to be for effective supply chain and logistics operations – Competitors are nearby – But they don’t have the Port of Charleston or our transportation networks… we’re getting ready for the Panama Canal deepening in 2014• Faculty at Clemson, USC, and College of Charleston are all working to enhance our state’s capabilities• SmartState COEE in Supply Chain Optimization & Logistics is working with industry to promote economic development and a better South Carolina EngenuitySC Science Cafe, December 2012 27
28. 28. The Science of Santa: The TechBehind Holiday Shipping & Logistics Scott J. Mason, PhD (mason@clemson.edu) Fluor Endowed Chair in Supply Chain Optimization and Logistics Professor of Industrial Engineering