Dirk Brown: Pandoodle, Patents, and the Palmetto State

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Dirk Brown does 3 presentations in one as he shares his story of Pandoodle, an adaptive digital design firm which can places animations into live video, and its journey from Silicon Valley to Columbia, S.C.

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Dirk Brown: Pandoodle, Patents, and the Palmetto State

  1. 1. Pandoodle, Patents, and the Palmetto State
  2. 2. Overlays Pre-rolls Brand Placement Pre-Roll Ad Overlay Ad 0:00 0:15 CPM $3-15 $15-30 $50-100 Viewers Watch Click Away WatchAdvertisers Low Touch Low Touch High Touch
  3. 3. Enterprise Value Working Capital Intangible Fixed Assets Assets Intangible Assets Intangible Assets represent 65% - 82% of the S&P 500 (depending who you talk to)
  4. 4. Components of S&P 500 Market Value Tangible Assets Intangible Assets 100% 90% 80% 70% 60% Legally protecting this 50% needs to be a key part of 40% your business strategy 30% 20% 10% 0% 1975 1985 1995 2005 2010 Source: Ned Davis Research (consistent with Brooking Institute, Baruch Lev analysis)
  5. 5.  Patents Trademarks & Trade Dress Copyrights Trade Secrets Industrial Designs Mask Works TM Geographical Indications C Know How URL
  6. 6. Source: IPWatchdog (April 24, 2011)
  7. 7. U.S. Trade in Intangible Assets $Billions (US 9/2009) Source: Bureau of Economic Analysis, International Economic Accounts, US International Services
  8. 8. Increasing Rate of Patent Filing Worldwide Source:WIPO
  9. 9. More International Filings Source:WIPO
  10. 10. Patent Filing – Worldwide Distribution in 2000 Source:USPTO
  11. 11. Patent Filing – Worldwide Distribution in 2010 Source:USPTO
  12. 12. Growth of Patent Filings (2009 – 2010)
  13. 13. 1787 1985 - 1990
  14. 14. Business IPStrategy Strategy
  15. 15. • IPO Winners• Acquisition Losers• No exit
  16. 16. • 67% of Winners have IP• 57% of Acquired Companies have IP• 81% of Public Companies have IPWinners are at least 2x more likely tohold IP than losers Source: IPVision
  17. 17. Intellectual Property Strategy & Management
  18. 18. Source: Kaufmann Index of Entrepreneurial Activity 1996 - 2009
  19. 19. Bill Coughlin, President Steve Landefeld, DirectorFord Global Technologies Bureau of Economic Analysis U.S. Department of Commerce
  20. 20. Pandoodle, Patents, and the Palmetto State

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