Worldwide Partners Presentation

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Presentation delivered in China in April 2011 by Rick Milenthal, executive chairman of Engauge.

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Worldwide Partners Presentation

  1. 1. Create. Innovate. Relate.Wednesday, April 20, 2011
  2. 2. Wednesday, April 20, 2011
  3. 3. Small Numbers Big NumbersWednesday, April 20, 2011
  4. 4. $50 Billion Opportunity Media Time Spent vs. Ad Spend 39% 31% 28% 26% OPPORTUNITY GAP 12% 13% PRINT TV INTERNET Source: Morgan StanleyWednesday, April 20, 2011
  5. 5. 3% The small gap between consumer time spent on TV vs. the Internet. 26% The media spending gap between online and television advertising.Wednesday, April 20, 2011
  6. 6. 3 hours In 2009 consumers spend 3 hours watching video on the internet. 650% Consumers viewed 650% more online video in 2010 than the previous year.Wednesday, April 20, 2011
  7. 7. 4 years Within four years, more people will regularly access the Internet from a mobile device than a PC. 5 billion 5 billion cell phones are activated worldwide.Wednesday, April 20, 2011
  8. 8. $1B Mobile ad spending grows 80%, to hit $1 billion in 2011. $450B $450 billion total global ad spend, US $1B spend is not even half of a half of the 1% of total global ad spend.Wednesday, April 20, 2011
  9. 9. 1% A 99% opportunity. Only 1% of coupons are distributed online. Yet online coupons account for nearly 5% of all coupons redeemed. 60% 60% of online consumers now search for deals digitally before shopping.Wednesday, April 20, 2011
  10. 10. Yada yada yada, we all get it, social and mobile are up, print and the like are downWednesday, April 20, 2011
  11. 11. The Road AheadWednesday, April 20, 2011
  12. 12. Introducing the marketing of the future: 1to1toManyWednesday, April 20, 2011
  13. 13. Wednesday, April 20, 2011
  14. 14. Wednesday, April 20, 2011
  15. 15. Embrace this concept: YOU are the least credible person to be talking about YOUR companyWednesday, April 20, 2011
  16. 16. Wednesday, April 20, 2011
  17. 17. Wednesday, April 20, 2011
  18. 18. Wednesday, April 20, 2011
  19. 19. Your CompanyWednesday, April 20, 2011
  20. 20. Your Your Company CustomerWednesday, April 20, 2011
  21. 21. Your Your Company CustomerWednesday, April 20, 2011
  22. 22. Your Your Company CustomerWednesday, April 20, 2011
  23. 23. The MOST credible person to be talking about your company Your Your Company CustomerWednesday, April 20, 2011
  24. 24. Wednesday, April 20, 2011
  25. 25. Wednesday, April 20, 2011
  26. 26. Wednesday, April 20, 2011
  27. 27. Wednesday, April 20, 2011
  28. 28. Wednesday, April 20, 2011
  29. 29. Wednesday, April 20, 2011
  30. 30. +600 Million UsersWednesday, April 20, 2011
  31. 31. 100 Million Mobile UsersWednesday, April 20, 2011
  32. 32. 1. China 2. India 3. facebook If Facebook were a country 4. United States it would be the world’s 5. Indonesia 3rd largest 6. Brazil 7. Pakistan 8. BangladeshWednesday, April 20, 2011
  33. 33. Half of Denmark has an active Facebook profile (2.4 million our of 5.4 million total). 70% of Facebook users live outside the U.S. and the site is available in more than 70 different languagesWednesday, April 20, 2011
  34. 34. Facebook tops Google for weekly traffic in the U.S.Wednesday, April 20, 2011
  35. 35. Facebook has become so popular, psychologists have identified a new mental health disorder: Facebook Addiction DisorderWednesday, April 20, 2011
  36. 36. In Australia, Facebook has infiltrated the court system: •Court notices can be served through Facebook •A Facebook summons is considered legally bindingWednesday, April 20, 2011
  37. 37. per month - sends 8 friend requestsper day - clicks the Like button 9 times spends >55 minutes - writes 25 comments on Facebook - becomes a fan of 2 Pages - is invited to 3 events - is a member of 12 groups has 130 friends The average Facebook user Wednesday, April 20, 2011
  38. 38. per month - sends 8 friend requestsper day - clicks the Like button 9 times spends >55 minutes - writes 25 comments on Facebook - becomes a fan of 2 Pages - is invited to 3 events - is a member of 12 groups has 130 friends The average Facebook user Wednesday, April 20, 2011
  39. 39. Your goal is to create and nurture more raving fans. Every person you add to your Facebook user base = 130 more people that can become customers and brand champions.Wednesday, April 20, 2011
  40. 40. Time for an exercise: # of Facebook Fans you have: 27Wednesday, April 20, 2011
  41. 41. Time for an exercise: # of Facebook Fans you have: # of friends average Facebook user has: 27Wednesday, April 20, 2011
  42. 42. Time for an exercise: # of Facebook Fans you have: # of friends average Facebook user has: 130 27Wednesday, April 20, 2011
  43. 43. Time for an exercise: # of Facebook Fans you have: # of friends average Facebook user has: 130 Total reach of your Facebook Page: 27Wednesday, April 20, 2011
  44. 44. Time for an exercise: # of Facebook Fans you have: 3,700,000 x # of friends average Facebook user has: 130 Total reach of your Facebook Page: 27Wednesday, April 20, 2011
  45. 45. Time for an exercise: # of Facebook Fans you have: 3,700,000 x # of friends average Facebook user has: 130 Total reach of your Facebook Page: 481,000,000 27Wednesday, April 20, 2011
  46. 46. Create Develop transformational ideas that connect brands and people.Wednesday, April 20, 2011
  47. 47. Innovate Move beyond the ordinary to do what’s never been done before.Wednesday, April 20, 2011
  48. 48. Relate Create real meaning in the lives of consumers – and growth for your brand.Wednesday, April 20, 2011
  49. 49. Wednesday, April 20, 2011
  50. 50. Wednesday, April 20, 2011
  51. 51. Wednesday, April 20, 2011
  52. 52. Wednesday, April 20, 2011
  53. 53. Wednesday, April 20, 2011
  54. 54. Wednesday, April 20, 2011
  55. 55. Wednesday, April 20, 2011
  56. 56. REESE’S Minis launch campaignWednesday, April 20, 2011
  57. 57. Campaign Goals • Create a campaign for Minis launch • Generate buzz leading up to launch that can translate to awareness and sales at launch • Reward brand loyalists by letting them be the first to knowWednesday, April 20, 2011
  58. 58. A love story unfolds over the weeks leading up to launch...Wednesday, April 20, 2011
  59. 59. Wednesday, April 20, 2011
  60. 60. Wednesday, April 20, 2011
  61. 61. Case StudyWednesday, April 20, 2011
  62. 62. Chick-fil-A Facebook Page What’s on the page: Menu, Store Locator, Downloads, Photos, Videos, Specials, Product Launches, Store openings No. of fans: Over 3,700,000 Chick-fil-A was the first restaurant page on Facebook to hit 1 million fans! facebook.com/ChickfilAWednesday, April 20, 2011
  63. 63. Chicago Premiere Event • Facebook Fans in Chicago were invited to a Premiere Event in downtown Chicago • The event was to kick-off Chick-fil-A opening locations in the Chicagoland areaWednesday, April 20, 2011
  64. 64. Ustream • Fans on Facebook could watch the Chicago event live via Facebook- Ustream • Chat w/ other fans across the country • Viral component - fans comments seen by their friendsWednesday, April 20, 2011
  65. 65. Cow Appreciation DayWednesday, April 20, 2011
  66. 66. Cow Appreciation DayWednesday, April 20, 2011
  67. 67. Countdown to Spicy! • Limited-release trial locations, reservations thru Facebook • Built an app for the Spicy launch • Shared with other Operator Facebook Pages • Change content before, during, & after the campaignWednesday, April 20, 2011
  68. 68. Countdown to Spicy! • Limited-release trial locations, reservations thru Facebook • Built an app for the Spicy launch 1.2 million reservations • Shared with other Operator Facebook Pages • Change content before, during, & after the campaignWednesday, April 20, 2011
  69. 69. Chick-fil-A’s Kids iPad AppWednesday, April 20, 2011
  70. 70. Wednesday, April 20, 2011
  71. 71. MOBILEWednesday, April 20, 2011
  72. 72. Wednesday, April 20, 2011
  73. 73. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs.Wednesday, April 20, 2011
  74. 74. Americans spend nearly 3 hours online via their mobile devices each day. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs.Wednesday, April 20, 2011
  75. 75. 60% of U.S. mobile traffic is to social network sites, such as Facebook and Twitter. Americans spend nearly 3 hours online via their mobile devices each day. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs.Wednesday, April 20, 2011
  76. 76. 60% of U.S. mobile traffic is to social network sites, such as Facebook and Twitter. Americans spend nearly 3 hours online via their mobile devices each day. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. 4.6 billion cell suscriptions.Wednesday, April 20, 2011
  77. 77. 60% of U.S. mobile traffic is to social network sites, such as Facebook and Twitter. Americans spend nearly 3 hours online via their mobile devices each day. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. 4.6 billion cell suscriptions. Over 1 billion broadband.Wednesday, April 20, 2011
  78. 78. "Social networking is by far the fastest-growing mobile activity right now," said Mark Donovan, comScores senior vice president of mobile. "With 20% of mobile users now accessing social networking sites via their phone, we expect to see both application and browser usage continuing to drive future consumption of social media."Wednesday, April 20, 2011
  79. 79. Wednesday, April 20, 2011
  80. 80. Kids 18 and under text EVERY 10 MINUTES!!!Wednesday, April 20, 2011
  81. 81. Wednesday, April 20, 2011
  82. 82. That’s an iPadWednesday, April 20, 2011
  83. 83. And that’s a 1-year-old That’s an iPadWednesday, April 20, 2011
  84. 84. What’s the big deal with mobile marketing?Wednesday, April 20, 2011
  85. 85. What’s the big deal with mobile marketing? TIMEWednesday, April 20, 2011
  86. 86. What’s the big deal with mobile marketing? TIME +Wednesday, April 20, 2011
  87. 87. What’s the big deal with mobile marketing? TIME + PLACEWednesday, April 20, 2011
  88. 88. What’s the big deal with mobile marketing? TIME + PLACE RELEVANT MARKETINGWednesday, April 20, 2011
  89. 89. Wednesday, April 20, 2011
  90. 90. Ruth’s Chris Steak HouseWednesday, April 20, 2011
  91. 91. !Wednesday, April 20, 2011
  92. 92. Ruth’s Chris iPhone Native App !"#$%&%()&*+,%& 2*1*3*4*56&&& !"#$%$&()*"+,+,)$+(,-.)"/)0$+$-,12$&$+3) $,) 60.%).07*&-*& 5-34).07*&30+0.(-.% 7(%&1"$,(783"%*$ -%."/0)1&& !"#$%&()*+,&& 30*$.-($ !"#"$%&&%(")* 400#2()526$"1(%7)1(.).-,-)) %+%#%*$($,-$&.-"* /01%. 20%"#&"78& !"#$%&20+34&567%1&& *+9:0%& 8%%"9()/"2)-(7)*%$*:$+3)-+.) ;",<) -."%/(+0$1&& 0$+$0$&()22"2))) %-+31-3)-+.) 2+"34-5+%"$%#(-//%-. %-7"1,)) $05%3+"34-5+%Wednesday, April 20, 2011
  93. 93. Ruth’s Chris iPhone Native App !"#$%&%()&*+,%& 2*1*3*4*56&&& !"#$%$&()*"+,+,)$+(,-.)"/)0$+$-,12$&$+3) $,) 60.%).07*&-*& 5-34).07*&30+0.(-.% 7(%&1"$,(783"%*$ -%."/0)1&& !"#$%&()*+,&& 30*$.-($ !"#"$%&&%(")* 400#2()526$"1(%7)1(.).-,-)) %+%#%*$($,-$&.-"* /01%. 20%"#&"78& *+9:0%& 30,000+ Reservations !"#$%&20+34&567%1&& 8%%"9()/"2)-(7)*%$*:$+3)-+.) ;",<) %-+31-3)-+.) %-7"1,)) 2.5MM iPhone visits/downloads -."%/(+0$1&& 0$+$0$&()22"2))) 2+"34-5+%"$%#(-//%-. $05%3+"34-5+%Wednesday, April 20, 2011
  94. 94. Wednesday, April 20, 2011
  95. 95. IHG & GowallaWednesday, April 20, 2011
  96. 96. Social + Mobile + 63Wednesday, April 20, 2011
  97. 97. Valassis/RedPlum iPhone & Android AppWednesday, April 20, 2011
  98. 98. e d T V s n n e c t C oWednesday, April 20, 2011
  99. 99. “You can’t stop the waves, but you can learn to surf.” Jon Kabat-ZinnWednesday, April 20, 2011
  100. 100. DON’T pretend its not happening...Wednesday, April 20, 2011
  101. 101. Wednesday, April 20, 2011
  102. 102. Make Shareability a PriorityWednesday, April 20, 2011
  103. 103. Do you really want to be an “immobile” brand?Wednesday, April 20, 2011
  104. 104. create. innovate. relate The most sought after agency leveraging creativity and technology to fuel client growth.Wednesday, April 20, 2011
  105. 105. The Digital Innovation Group established January 2010 to develop what is nextWednesday, April 20, 2011
  106. 106. Wednesday, April 20, 2011
  107. 107. Wednesday, April 20, 2011
  108. 108. Wednesday, April 20, 2011
  109. 109. download your copy: engauge.com/2011-digital-outlook The ENGAUGE 2011 Digital OutlookWednesday, April 20, 2011
  110. 110. Wednesday, April 20, 2011
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