1. WEEKLY INNOVATION REPORT OCTOBER
2011
• 28
BrandTable NFC Concept Dissolving Fruit Labels Turn To Soap Nest - The Learning Thermostat
BrandTable is a new food court Amron Experimental has solved the The man who led the design team
concept from Australian design problem of those annoying fruit for the first 18 generations of the
firm S-Digital. Circular stickers labels you must peel off at the same iPod has now designed the world’s
with NFC tags are secured to the time. The vanishing fruit labels most beautiful thermostat. After a
food court tables and allow dissolve into a produce-cleansing period of more-frequently adjusting
customers with NFC phones to soap when you wash and rub them the temperature (when leaving for
tap a restaurant’s sticker to with water. The soap helps remove work, at night, when you wake up,
bring up a menu and ordering pesticides, dirt, and bacteria. The etc.) the thermostat learns your
page. Customers can place their labels can also be peeled off patterns and will adjust accordingly.
order and pay without leaving normally, and display price codes for If you go on a trip it will even figure
their seat. The phone will buzz checking out at the store. out the house is empty, and turn to
when your order is ready to be an energy saving mode. The green
picked up. leaf means it’s at an energy saving
How would you use mobile How could you change an How would you use technology setting.
? technology to make the
customer experience more
? insignificant product feature
into something useful?
? to overhaul a taken-for-
granted household feature?
hassle-free? READ MORE READ MORE READ MORE
8ta’s Whispering Windows Matchbook Bookmarking Mobile App Realistically Adding Objects Into Photos
Mobile brand 8ta’s new Remember when you used to take
take on whispering A University of Illinois team is
matchbooks from your favorite
windows do more than just developing software that lets users
establishments to remember places you
emit speech to you as you insert objects into their photos
enjoyed? Matchbook is a new mobile app
walk by their stores. realistically, including lighting,
that does the same thing, but on your
Utilizing through-glass shadowing, and perspective. The
phone. Using location information from
technology, people on the implications for this software are
Foursquare and the iPhone’s GPS, you can
streets can browse through huge. Furniture companies can use
save bars, restaurants, and shops then
the store’s catalogue after it to test our furniture in rooms
tag them and write notes about each
hours, and the windows realistically, with no guesswork or
place. Your bookmarked places are
themselves become glass samples. Or one can try out a new
organized by neighborhood, and you can
window speakers. Potential piece of artwork before buying it.
also search the top saved places by other
customers can even The inserted objects are almost
users in a specified area. Want to share a
request a callback when indistinguishable from the original
place with a friend? You can send them a
How would you use technology the store reopens. Could you use technology to How would you utilize this scene.
? to attract potential customers
in an unexpected way?
? modernize an old ritual or
habit?
text through the app.
? software to improve the
consumer experience?
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