2. FUEL INNOVATION:
April 12 6:00-9:00pm @engauge #fuelinnovation
Wednesday, April 18, 2012
3. Fuel Innovation: The Evolution of Connectivity
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
4. #FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
5. #FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
6. What We Will Explore
• Activity Based Connections
• Connections & Television
• Proximity Based Connections
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
8. What is ‘quantified self’?
Using technology to track data
that breaks down components
of your daily life.
Why now?
Improvements in data storage,
processing power, and the advancement
of the smartphone have made mobile
data capture easier than ever.
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
9. Why Are People Using
Biometric Devices &
Applications?
• Data Tracking
• Motivation
• Gamification
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
10. Asthmapolis
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
11. GreenGoose
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
12. Fitbit
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
13. Nike+ FuelBand
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
14. Runkeeper
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
15. Vital Signs Camera
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
16. Health Month
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
17. Challenges
Data & Information vs
Knowledge & Decisions
Where We Are Headed
Moving from behavior reporting
to behavior influencing
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
19. Shifting to a Digital
82% of people use Watercooler Users multitask 3
their tablets & out of every 5
mobile devices times they visit a
primarily at home. social media site.
94% of adults
88% of people
email, text, talk,
consider social
or use social
media a form of
media while
entertainment.
watching TV.
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
20. Social TV
Discussions around viewing.
Second Screen (Expanded TV)
Companion viewing content.
Connected TV
Internet connected viewing.
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
21. Social TV - GetGlue
• 2 million users
• 350 million data points
• 16% of Social TV traffic in Mar ’12
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
22. Social TV - IntoNow
• Purchased by Yahoo in 2011
• Audio check-in only
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
23. Social TV - Twitter & Facebook
• 40% of tweets during
primetime hours are related to TV
• Twitter drove 69% of public
social TV conversations
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
24. Second Screen - Miso
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
25. Second Screen - Zeebox
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
26. Second Screen - Dijit & Social Guide
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
27. Second Screen - Viggle
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
28. Second Screen - Show Specific Apps
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
29. Connected TV - Xbox Live
• More Xbox Live time is spent consuming media than playing games.
• 38% of homes have a ‘Connected TV’, but only 4% are ‘Smart TVs’
• Estimated 300 million TVs will be ‘connected’ within 18 months
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
30. Connected TV - Samsung
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
31. Challenges
• Fragmented marketplace
• Inability to fully separate
from cable providers
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
32. Where We Are Headed
• Consolidation in 3rd party apps
• Convergence to 1 screen or
continue to use 2?
• Cable bundles will continue
• Original programming for digital
distribution only
The2ndScreen.TV
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
34. How it all began. Locations.
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
35. Shift to Relevance on People
• Finding people you know in your social graph
• Discovering people you don’t know, but might like to meet.
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
36. LocalMind
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
37. Sonar
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
38. Banjo
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
39. Highlight
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
40. Glancee
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
41. Zaarly
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
42. Challenges
• Privacy concerns
• Awkward initial connection
• Commonalities mean less now
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
43. Where We Are Headed
• Privacy and human behavior are not ready.
• Elements will continue to evolve.
• Focus around events and not general use.
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
44. #FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
45. #FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012
46. Questions?
Continue the conversation on Twitter.
#FuelInnovation Chad Elkins @ratpack
Wednesday, April 18, 2012