Holly Maust@hmaustDirector of AnalyticsEngaugeThe Power Of Social Media Analytics#bdw13ATL
The Power of Social Media Analytics@adamkmiecwe are data rich andinsights poor
#bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand availa...
#bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand availa...
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand availa...
#bdw13ATLThe Power of Social Media AnalyticsIncrease Sales Y-O-Y by10% with the assistance ofsocial media
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media Analytics
The Power of Social Media Analytics
The Power of Social Media Analytics
#bdw13ATLThe Power of Social Media AnalyticsGoogle Analytics•KPI’s can be set up as goals•Purchases•Downloads•Learn what c...
#bdw13ATLThe Power of Social Media AnalyticsIncrease Customer Loyalty
The Power of Social Media Analytics
#bdw13ATLThe Power of Social Media AnalyticsGoogle Analytics•KPI’s can be set up as goals•Learn what content drivesconvers...
#bdw13ATLThe Power of Social Media AnalyticsIncrease Positive SentimentAbout Customer Service
The Power of Social Media Analytics
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media Analytics• What are the terms that resonate with:• Good customer service• Bad customer ...
#bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand availa...
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand availa...
#bdw13ATLThe Power of Social Media Analytics• Comments• Mentions and Retweets• Shares User Engagement• Private Messages• S...
#bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand availa...
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand availa...
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media Analytics• Analyze based on Goals>Objectives>KPI’s
#bdw13ATLThe Power of Social Media Analytics• Analyze based on Goals>Objectives>KPI’s
#bdw13ATLThe Power of Social Media Analytics
#bdw13ATLThe Power of Social Media AnalyticsFINAL THOUGHTS - HARNESS THE DATA•Look at business objectives & goals•Think ab...
#bdw13ATLThe Power of Social Media AnalyticsQUESTIONS?
Holly Maust@hmaustDirector of AnalyticsEngauge
Engauge - Big Data Week - Social Media Analytics - Holly Maust
Engauge - Big Data Week - Social Media Analytics - Holly Maust
Engauge - Big Data Week - Social Media Analytics - Holly Maust
Engauge - Big Data Week - Social Media Analytics - Holly Maust
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Engauge - Big Data Week - Social Media Analytics - Holly Maust

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Engauge - Big Data Week - Social Media Analytics - Holly Maust

  1. 1. Holly Maust@hmaustDirector of AnalyticsEngaugeThe Power Of Social Media Analytics#bdw13ATL
  2. 2. The Power of Social Media Analytics@adamkmiecwe are data rich andinsights poor
  3. 3. #bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
  4. 4. #bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand available tools/services•Identify metrics to measure KPI’s•Report & analysis
  5. 5. #bdw13ATLThe Power of Social Media Analytics
  6. 6. #bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
  7. 7. #bdw13ATLThe Power of Social Media AnalyticsIncrease Sales Y-O-Y by10% with the assistance ofsocial media
  8. 8. #bdw13ATLThe Power of Social Media Analytics
  9. 9. #bdw13ATLThe Power of Social Media Analytics
  10. 10. The Power of Social Media Analytics
  11. 11. The Power of Social Media Analytics
  12. 12. #bdw13ATLThe Power of Social Media AnalyticsGoogle Analytics•KPI’s can be set up as goals•Purchases•Downloads•Learn what content drives conversionswith social audiences•Conversion path
  13. 13. #bdw13ATLThe Power of Social Media AnalyticsIncrease Customer Loyalty
  14. 14. The Power of Social Media Analytics
  15. 15. #bdw13ATLThe Power of Social Media AnalyticsGoogle Analytics•KPI’s can be set up as goals•Learn what content drivesconversions with social audiences•Conversion path
  16. 16. #bdw13ATLThe Power of Social Media AnalyticsIncrease Positive SentimentAbout Customer Service
  17. 17. The Power of Social Media Analytics
  18. 18. #bdw13ATLThe Power of Social Media Analytics
  19. 19. #bdw13ATLThe Power of Social Media Analytics• What are the terms that resonate with:• Good customer service• Bad customer service• Volume of conversation• Learn & adjust your marketingmessaging, plan and goals accordingly
  20. 20. #bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
  21. 21. #bdw13ATLThe Power of Social Media Analytics
  22. 22. #bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
  23. 23. #bdw13ATLThe Power of Social Media Analytics• Comments• Mentions and Retweets• Shares User Engagement• Private Messages• Sent Messages• Likes• Repin• And about 500 more
  24. 24. #bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
  25. 25. #bdw13ATLThe Power of Social Media Analytics
  26. 26. #bdw13ATLThe Power of Social Media Analytics
  27. 27. #bdw13ATLThe Power of Social Media AnalyticsHARNESS THE DATA•Clarify goals and objectives•Identify KPI’s•Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
  28. 28. #bdw13ATLThe Power of Social Media Analytics
  29. 29. #bdw13ATLThe Power of Social Media Analytics• Analyze based on Goals>Objectives>KPI’s
  30. 30. #bdw13ATLThe Power of Social Media Analytics• Analyze based on Goals>Objectives>KPI’s
  31. 31. #bdw13ATLThe Power of Social Media Analytics
  32. 32. #bdw13ATLThe Power of Social Media AnalyticsFINAL THOUGHTS - HARNESS THE DATA•Look at business objectives & goals•Think about measurement ahead of time•You don’t have track EVERYTHING•Be insightful with data not just report numbers•Don’t live in a silo
  33. 33. #bdw13ATLThe Power of Social Media AnalyticsQUESTIONS?
  34. 34. Holly Maust@hmaustDirector of AnalyticsEngauge
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