@interpolate @chick_fil_a @scavatoni

WHO THEY ARE

WHY THEY’RE IMPORTANT

Television Print One-on-One Marketing Online Events Venues/ Facilities Direct Mail Finding Influencers - Media Radio Outdoor OLD MEDIA NEW MEDIA

Using New Media to Find Influencers Facebook E-Mail Offers

New Tribe Members Tribe Leader Empowering Influencers - Motivators “ I am just very thankful that I am sponsored by such a great company and look forward to another year!” Intrinsic Extrinsic Pride and recognition Like Minded Individuals Gear and Product Media Incentives

Empowering Influencers - Support

Effective Use of Social Media Tools Support versus replace the relationship

Direct Response Can Support Influencer Programs

Client Example: Bear Naked

Measuring Success Cost Per Engagement versus Impression Delivering ROI Delivering Reach Aggregating new media channels “ Fishing where the fish are” Creating the Business Case

Measuring Success

Cost Per Engagement versus Impression

Delivering ROI

Delivering Reach

Aggregating new media channels

“ Fishing where the fish are”

Engaging the Millennial Things To Consider: Social – play to their mindset (teams versus individuals) Behaviors – technologically savvy, goal oriented Motivators – rewards, titles, recognition But Be Careful! Technology does not replace relationships Know when they are marketed to by companies

Things To Consider:

Social – play to their mindset (teams versus individuals)

Behaviors – technologically savvy, goal oriented

Motivators – rewards, titles, recognition

But Be Careful!

Technology does not replace relationships

Know when they are marketed to by companies

KEYS TO SUCCESS

BE AUTHENTIC

MARKET IN 3D

REACH OUT THROUGH NEW CHANNELS

TARGET CREATORS NOT JUST CONSUMERS

HUMANIZE YOUR BRAND

EMAIL IS STILL YOUR BEST FRIEND

MONITOR AND ENJOY YOUR RESULTS

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