Four key metrics companies are interested in with regard to these online conversations:What are people saying about us/our products/our competitors?Who is talking about …Why are people talking about … triggered by one of our campaigns? Problems? Asking questions about our product/service? Where are people talking about … do our campaigns reach the right audience? Should we extend our focus towards other regions?
How can you get information about these metrics?By monitoring, preferably with a good tool – analytics (many tools for this) Taking it one step further but indispensable these days: engaging in the conversations: answer people’s questions / act on sales leads / thank people when they praise your products / …don’t try to do all this yourself: use the right tools, they have many automation possibilities that make your life much easierFor these three things you can use different tools – monitoring and analytics tool + engagement tool (like Hootsuite for example) There also exist tools, like Engagor, that do the three: monitoring, analytics and engagement.
Social media requires across-functional team Lien Brusselmans Engagor