EngagorSocial media monitoring,analytics & engagement       Lien Brusselmans            Engagor
Belgian start-up•   Based in Ghent•   Founded in February 2011•   CEO: Folke Lemaitre (former Netlog CTO)•   10 employees•...
What we doOnline tool for social mediamonitoring, analytics and engagementFor customer service and marketing• Monitoring ...
The Social Web!
Who?  What?          How?             ?                 Where?Why?
MonitoringAutomation              Analytics             Engagement
Social media monitoring• Several sources: social media, news  sites, forums, blogs, review sites, etc.• Global level: in o...
Social media analytics• Who is talking about our  brand/competitors/industry?Age, location, number of Twitter followers, e...
Social media engagement• Interact with your audience from within  Engagor• Organise your workflow• Complaints? Respond!• P...
Demonstration Engagor
Reputation   PR        Management             CampaignMarketing    Monitoring               Lead  Sales      Generation   ...
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Introduction to Engagor

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  • Four key metrics companies are interested in with regard to these online conversations:What are people saying about us/our products/our competitors?Who is talking about …Why are people talking about …  triggered by one of our campaigns? Problems? Asking questions about our product/service? Where are people talking about …  do our campaigns reach the right audience? Should we extend our focus towards other regions?
  • How can you get information about these metrics?By monitoring, preferably with a good tool – analytics (many tools for this) Taking it one step further but indispensable these days: engaging in the conversations: answer people’s questions / act on sales leads / thank people when they praise your products / …don’t try to do all this yourself: use the right tools, they have many automation possibilities that make your life much easierFor these three things you can use different tools – monitoring and analytics tool + engagement tool (like Hootsuite for example) There also exist tools, like Engagor, that do the three: monitoring, analytics and engagement.
  • Guest lecture engagor

    1. 1. EngagorSocial media monitoring,analytics & engagement Lien Brusselmans Engagor
    2. 2. Belgian start-up• Based in Ghent• Founded in February 2011• CEO: Folke Lemaitre (former Netlog CTO)• 10 employees• About 150 clients all over the world: – Microsoft Western Europe – Mobistar – European Parliament – D’ieteren – Colruyt – KBC – Belfius – …
    3. 3. What we doOnline tool for social mediamonitoring, analytics and engagementFor customer service and marketing• Monitoring  INBOX• Analytics  INSIGHTS• Engagement  INBOX
    4. 4. The Social Web!
    5. 5. Who? What? How? ? Where?Why?
    6. 6. MonitoringAutomation Analytics Engagement
    7. 7. Social media monitoring• Several sources: social media, news sites, forums, blogs, review sites, etc.• Global level: in over 160 languages• Real-time• Based on keyword search + monitored profilesAll ‘mentions’ appear in the INBOX (similar toemail inbox)
    8. 8. Social media analytics• Who is talking about our brand/competitors/industry?Age, location, number of Twitter followers, etc.• What are they saying?Top conversations, trends, etc.• When should I post new content?• Which of my Facebook posts had most success?• …All part of the INSIGHTS
    9. 9. Social media engagement• Interact with your audience from within Engagor• Organise your workflow• Complaints? Respond!• Positive experience? Respond!• Questions? Respond!
    10. 10. Demonstration Engagor
    11. 11. Reputation PR Management CampaignMarketing Monitoring Lead Sales Generation Customer Support ServicePurchasing Research

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