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Guest lecture engagor
 

Guest lecture engagor

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Introduction to Engagor

Introduction to Engagor

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  • Four key metrics companies are interested in with regard to these online conversations:What are people saying about us/our products/our competitors?Who is talking about …Why are people talking about …  triggered by one of our campaigns? Problems? Asking questions about our product/service? Where are people talking about …  do our campaigns reach the right audience? Should we extend our focus towards other regions?
  • How can you get information about these metrics?By monitoring, preferably with a good tool – analytics (many tools for this) Taking it one step further but indispensable these days: engaging in the conversations: answer people’s questions / act on sales leads / thank people when they praise your products / …don’t try to do all this yourself: use the right tools, they have many automation possibilities that make your life much easierFor these three things you can use different tools – monitoring and analytics tool + engagement tool (like Hootsuite for example) There also exist tools, like Engagor, that do the three: monitoring, analytics and engagement.

Guest lecture engagor Guest lecture engagor Presentation Transcript

  • EngagorSocial media monitoring,analytics & engagement Lien Brusselmans Engagor
  • Belgian start-up• Based in Ghent• Founded in February 2011• CEO: Folke Lemaitre (former Netlog CTO)• 10 employees• About 150 clients all over the world: – Microsoft Western Europe – Mobistar – European Parliament – D’ieteren – Colruyt – KBC – Belfius – …
  • What we doOnline tool for social mediamonitoring, analytics and engagementFor customer service and marketing• Monitoring  INBOX• Analytics  INSIGHTS• Engagement  INBOX
  • The Social Web!
  • Who? What? How? ? Where?Why?
  • MonitoringAutomation Analytics Engagement
  • Social media monitoring• Several sources: social media, news sites, forums, blogs, review sites, etc.• Global level: in over 160 languages• Real-time• Based on keyword search + monitored profilesAll ‘mentions’ appear in the INBOX (similar toemail inbox)
  • Social media analytics• Who is talking about our brand/competitors/industry?Age, location, number of Twitter followers, etc.• What are they saying?Top conversations, trends, etc.• When should I post new content?• Which of my Facebook posts had most success?• …All part of the INSIGHTS
  • Social media engagement• Interact with your audience from within Engagor• Organise your workflow• Complaints? Respond!• Positive experience? Respond!• Questions? Respond!
  • Demonstration Engagor
  • Reputation PR Management CampaignMarketing Monitoring Lead Sales Generation Customer Support ServicePurchasing Research