Time is the new currency as we live in an attention fan based economy. The f-economy! Brands are eager to talk louder and louder to their target group. You can achieve more by being subtle. (using social media) People buy stuff from brands and people they really trust and that are authentic. People want to be engaged by your brand, product or organizations. How? by giving them relevant information when they want it. Do NOT waste their time. Social Media will help you to engage your customers.