Starbucks Social Media Showcase

Updated Jan 7. 2010
Social Media Showcase

Starbucks social media ingredients
MyStarbucks idea website + Twitter
Registered users can give ideas to improve the coffee experience
Users can vote and popular ones get implemented
Feedback is given on progress
Newsletter & Questionairre
Facebook fan page with photo’s and messages
Twitter.com/starbucks to engage people real time
YouTube Channel to show new openings and background info
Flickr.com Photo Channel (not supported by Starbucks)
Starbucks CD Store
2

Starbucks social media ingredients
V2V.net is a social network website to engage social minded fans
Builds a community around causes that their clients care about
Starbucks (Redcard)
Do something good everyday – Product line that donates profit to help around the world
Set up Starbucks Shared Planet
Commitment to green issues supporting communities outside US
iPhoneApps (sept 2009) initiatedfromMyStarbucksidea
Store locator
Starbucks Card test
LinkedIn Company page forcorporatecommunications
3

Starbucks collaboration tool
Registered users can give ideas to improve the coffee experience
Users can vote and popular ones get implemented
Feedback is given on progress
4

Newsletter to keep fans activated

Questionairre to get feedback from MyStarbucks Idea users

Follow up on MyStarbucksIdea.com
7

Sept 1. 2009 Facebook fan page with photo’s and messages
8

9
Oct. 20. 2009 Facebook fan page with photo’s and messages

Twitter.com/starbucks to engage people real time
10

YouTube Channel to show new openings and background info
11

Not supported by Starbucks!
12

Buy the instore music online!
13

Starbucks Card personalization
14

Actively participate updating the facts
15

Starbucks V2V socialresponsibilitynetwork
Engaging social like minded Starbuck fans is different from their own corporate social responsibility program
16

Starbucks V2V socialresponsibilitynetwork
17

Starbucks corporateenvironmentalsocialresponsibility
18

Starbucks & RED productline to do good
19

Update Sept 2009: Starbucks 2 iPhoneApps
20
App # 2 Starbucks Card
Test in 16 stores in Seattle and the BayArea
Displays scannable bar code oncellphone screen to useforpurchases, like a Starbucks
card!
App #1 MyStarbucks
StoreLocator
Bookmark favouritelocations
Search for opening hours and amenities
Including menu and nutritional info
“drink builder”displays nutritional info basedonselections made

Social Media B-t-BIngredients
21

22
B-t-B & Corporate function using social media

Various LinkedIn groups
Some facilitated by Starbucks
33 (Jan 6, 2010)

Update Oct 14. 2009 recruitment in Social Media by Starbucks
24
http://www.youtube.com/watch?v=75sHpVWBUC8&feature=related
Thanks to whyhire.me

Update Oct 18. 2009 recruitment in Social media by Starbucks
25
http://www.youtube.com/watch?v=Vx4x3i63Gfw&feature=related
Thanks to NorthwestRecruitersAssociation and AmyBethhale

Consumer respons

27
No comments from Starbucks (7. Jan 2010)

28
0650 871 600

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Starbucks Social Media Showcase

by Engagement Media BV

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