Starbucks Social Media Showcase

Updated 24 Sep 2009
Social Media Showcase

Starbucks ingredients
MyStarbucks idea website + Twitter
Registered users can give ideas to improve the coffee experience
Users can vote and popular ones get implemented
Feedback is given on progress
Facebook fan page with photo’s and messages
Twitter.com/starbucks to engage people real time
YouTube Channel to show new openings and background info
Flickr.com Photo Channel (not supported by Starbucks)
Starbucks CD Store
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V2V.net is a social network website to engage social minded fans
Builds a community around causes that their clients care about
Starbucks (Redcard)
Do something good everyday – Product line that donates profit to help around the world
Set up Starbucks Shared Planet
Commitment to green issues supporting communities outside US
iPhoneApps (sept 2009) initiatedfromMyStarbucksidea
Store locator
Starbucks Card test
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Starbucks collaboration tool
Registered users can give ideas to improve the coffee experience
Users can vote and popular ones get implemented
Feedback is given on progress
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Follow up on MyStarbucksIdea.com
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Facebook fan page with photo’s and messages
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Twitter.com/starbucks to engage people real time
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YouTube Channel to show new openings and background info
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Not supported by Starbucks!
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Buy the instore music online!
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Actively participate updating the facts
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Starbucks V2V socialresponsibilitynetwork
Engaging social like minded Starbuck fans is different from their own corporate social responsibility program
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Starbucks V2V socialresponsibilitynetwork
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Starbucks corporateenvironmentalsocialresponsibility
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Starbucks & RED productline to do good
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Update sept 2009: Starbucks iPhoneApps
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Update Sept 2009: Starbucks 2 iPhoneApps
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App # 2 Starbucks Card
Test in 16 stores in Seattle and the BayArea
Displays scannable bar code oncellphone screen to useforpurchases, like a Starbucks
card!
App #1 MyStarbucks
StoreLocator
Bookmark favouritelocations
Search for opening hours and amenities
Including menu and nutritional info
“drink builder”displays nutritional info basedonselections made

Engagement Mediasocial media engagement
Contact
Antal de Waij
Antaldewaij @ gmail.com
http://www.twitter.com/antaldewaij
+31 650 871 600
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