Starbucks Social Media Showcase

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This presentation is a Social Media Showcase. It shows the ingredients Starbucks uses to ben engaged in Social Media. This presentation was give on Sept 1. 2009 @ Customer Media Council, Heemstede, The Netherlands

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Starbucks Social Media Showcase

  1. 1. Updated Jan 7. 2010<br />Social Media Showcase<br />
  2. 2. Starbucks social media ingredients<br />MyStarbucks idea website + Twitter<br />Registered users can give ideas to improve the coffee experience<br />Users can vote and popular ones get implemented<br />Feedback is given on progress<br />Newsletter & Questionairre<br />Facebook fan page with photo’s and messages<br />Twitter.com/starbucks to engage people real time<br />YouTube Channel to show new openings and background info<br />Flickr.com Photo Channel (not supported by Starbucks)<br />Starbucks CD Store<br />2<br />
  3. 3. Starbucks social media ingredients<br />V2V.net is a social network website to engage social minded fans<br />Builds a community around causes that their clients care about<br />Starbucks (Redcard) <br />Do something good everyday – Product line that donates profit to help around the world<br />Set up Starbucks Shared Planet<br />Commitment to green issues supporting communities outside US<br />iPhoneApps (sept 2009) initiatedfromMyStarbucksidea<br />Store locator<br />Starbucks Card test<br />LinkedIn Company page forcorporatecommunications<br />3<br />
  4. 4. Starbucks collaboration tool<br />Registered users can give ideas to improve the coffee experience<br />Users can vote and popular ones get implemented<br />Feedback is given on progress<br />4<br />
  5. 5. Newsletter to keep fans activated<br />
  6. 6. Questionairre to get feedback from MyStarbucks Idea users<br />
  7. 7. Follow up on MyStarbucksIdea.com<br />7<br />
  8. 8. Sept 1. 2009 Facebook fan page with photo’s and messages<br />8<br />
  9. 9. 9<br />Oct. 20. 2009 Facebook fan page with photo’s and messages<br />
  10. 10. Twitter.com/starbucks to engage people real time<br />10<br />
  11. 11. YouTube Channel to show new openings and background info<br />11<br />
  12. 12. Not supported by Starbucks!<br />12<br />
  13. 13. Buy the instore music online!<br />13<br />
  14. 14. Starbucks Card personalization<br />14<br />
  15. 15. Actively participate updating the facts<br />15<br />
  16. 16. Starbucks V2V socialresponsibilitynetwork<br />Engaging social like minded Starbuck fans is different from their own corporate social responsibility program<br />16<br />
  17. 17. Starbucks V2V socialresponsibilitynetwork<br />17<br />
  18. 18. Starbucks corporateenvironmentalsocialresponsibility<br />18<br />
  19. 19. Starbucks & RED productline to do good<br />19<br />
  20. 20. Update Sept 2009: Starbucks 2 iPhoneApps<br />20<br />App # 2 Starbucks Card<br />Test in 16 stores in Seattle and the BayArea<br />Displays scannable bar code oncellphone screen to useforpurchases, like a Starbucks<br />card!<br />App #1 MyStarbucks<br />StoreLocator<br />Bookmark favouritelocations<br />Search for opening hours and amenities<br />Including menu and nutritional info<br />“drink builder”displays nutritional info basedonselections made<br />
  21. 21. Social Media B-t-BIngredients<br />21<br />
  22. 22. 22<br />B-t-B & Corporate function using social media<br />
  23. 23. Various LinkedIn groups<br />Some facilitated by Starbucks<br />33 (Jan 6, 2010)<br />
  24. 24. Update Oct 14. 2009 recruitment in Social Media by Starbucks<br />24<br />http://www.youtube.com/watch?v=75sHpVWBUC8&feature=related<br />Thanks to whyhire.me<br />
  25. 25. Update Oct 18. 2009 recruitment in Social media by Starbucks<br />25<br />http://www.youtube.com/watch?v=Vx4x3i63Gfw&feature=related<br />Thanks to NorthwestRecruitersAssociation and AmyBethhale<br />
  26. 26. Consumer respons<br />
  27. 27. 27<br />No comments from Starbucks (7. Jan 2010)<br />
  28. 28. 28<br />0650 871 600<br />

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