Social Media Process
www.engagementmedia.nl

Social Media Process; headline
1 2 3 4
Prepare Strategy Tactics Do
What Personality Domain Content analysis Start
conversation
Which Subject Doelgroep Atomization
Engage
What KPI’s Creations
Engagement level React
Platforms Format
Brand values Talk
Verticals Media Planning
Ownership Monitor
Content

Social Media Process; analyse
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 LISTEN
 What is your current audience is talking about?
 MONITOR
 Social Media Tracking Tools.
 Towards what direction is the conversation going?
 ANALYZE
 Is it possible to facilitate & engage these conversations?

Social Media Process; identify
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 DOMAIN
 What’s the subject you want to be an expert leader in?
 What content do you have to share?
 Will it inspire people to make conversation?
 What engagement level?
 TARGET GROUPS
 Stakeholders, employees, customers, prospects, fans, etc.
 KPI’s
 # leads, traffic, orders, contacts, friends, followers, views,
comments.

Social Media Process; platforms
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 TOOLS
 Choose platforms.
 Domination of information, be an expert leader.
 VERTICALS vs HORIZONTALS
 What type of platform you want be involved in?
 CHANNELS
 Fish where fish are.

Social Media Process; content
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 RESEARCH
 Identify exisiting content .
 Brand values or personality.
 ATOMIZE
 Proces to adjust your content to each platform type.
 CREATE
 Style, text, photo, video, audio, whitpapers, ppt, tweets, blogposts,
comments etc.
 Storytelling

Social Media Process; resources
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 INSOURCE
 Who is responsible?
 Reporting line(s)?
 OUTSOURCE
 Freelance or detach?
 COMBINATION
 Based on target engagement level.

Social Media Process; infuse
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 SOCIAL MEDIA FORMAT
 Frequency?
 Interval and infusion level?
 SOCIAL MEDIA (MEDIA)PLANNING
 Structure your conversation!
 START CONVERSATION
 Listen, react, service level and talk!
 Webcare.

Social Media Process; engage
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 REACT
 Service levels?
 TALK
 Discuss
 Share opinions
 Share knowledge
 Listen & flirt
 Have fun!

Social Media Process; evaluate
Analyse Identify Platforms Content
Resources Infuse Engage Evaluate
 TRACK
 Social Media Monitoring Tools
 Opinion Mining
 ANALYSE
 Sentiment Analysis
 SET GOALS
 Harvest, keep, grow?

Engagement Media
social media engagement
www.engagementmedia.nl
Antal de Waij
antaldewaij@gmail.com
www.twitter.com/antaldewaij
+31 650 871 600