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Social Media implementeren in je organisatie
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Social Media implementeren in je organisatie

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Wanneer je social media in je organisatie implementeert houd dan rekening met techniek, mens en organisatie....

Wanneer je social media in je organisatie implementeert houd dan rekening met techniek, mens en organisatie.

Deze presentatie is gehouden door Antal de Waij op het Social Media Congres in Bussum op 17 juni 2011

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    Social Media implementeren in je organisatie Social Media implementeren in je organisatie Presentation Transcript

    • Hoe organiseer je SocialMedia in je bedrijf?
    • 2
      Antal de Waij
      Geboren 30 B.G.
      Actief opinternet sinds 1994
      Managing Partner
      Engagement Media BV
      Social Media Strategie &
      OnlineCommunity Management
    • Introducing… Engagement Media
      1
      2
      3
      Consultancy & Policy
      Community Management
      Werving, Selectie & Interim
      Social Media Strategy
      Concepting
      Social Media Guidelines
      Social Media Activation
      Webcare
      Customer Service
      Social Media People
      Social Media Education
      Social Media Meetups
      Social Media Scan
      Social Media Concepts
      Social Media Mix
      Mediaplanning
      Social Media Guidelines
      Storytelling
      Platform Development
      Community Building
      Content Creation
      Social media Activation
      Social Customer Service
      Webcare
      Reputation Management
      Werving, Selectie & Detachering
      Community Managers
      Social Media Training
      LinkedIn Workshop
      Twitter Workshop
      Webinars
    • 4
      Social media
    • Social Media & OrganizationalAdaption
      Technical
      1
      Implementation proces
      Skills
      People
      Organization
      2
      3
      Change
      5
      Copyright Engagement Media BV
    • Technical
      Technical
      1
      Implementation proces
      People
      Organization
      6
      Copyright Engagement Media BV
    • Traditional IT initiatives
      7
    • Permanent in BETA
      8
    • 9
      Crowdsourcingwillbecomemainstream
    • Tip; beslisschema (wie gaat waarover?)
      Bericht ontdekt
      Monitor Only
      Bedreigend?
      Reageer
      Satire?
      Feit & verwijs
      Misleidend
      Ontevreden?
      Dialoog
      Evalueer
      Deel positief
      Doe niks
      Transparantie
      Bronnen
      Q&A
      Beleid
      Interactie
      10
    • Technical features
      Technical
      1
      Implementation proces
      People
      Organization
      11
      Copyright Engagement Media BV
    • Technisch features
      12
      1
      2
    • Social Software
      13
    • Social Software: sentiment-analyse
      14
      Hoe wordt over uw bedrijf gesproken?
    • Technisch features
      15
      1
      2
    • Social Media integratie-niveaus
      16
    • Levels of SocialMedia integration
      SeamlessIntegration
      SocialLog-in
      Sharable Content
      Aggregatediscussions
      Social media (brand)presence
      Link awayencouragesharing
      Link away, nostrategy
      No socialintegrations
      17
      Based on: Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your-corporate-website/
    • Sociable Features On site
      18
    • 19
    • Social Media & OrganizationalAdaption
      Technical
      Implementation proces
      Skills
      People
      Organization
      3
      Change
      20
      Copyright Engagement Media BV
    • 21
      SocialCapital
    • 22
      Wees benaderbaar
    • 23
    • 24
      Al is de leugen nog zo snel…
    • 25
      Thiswillhurtyourreputation
    • Be authentic
    • 27
      Reciprociteit
    • 28
      Toegevoegde waarde
    • 29
    • Social Media & OrganizationalAdaption
      Technical
      Implementation proces
      Skills
      People
      Organization
      2
      Change
      30
      Copyright Engagement Media BV
    • 31
      Be passsionate
      Be passionate!
    • 32
      Wees echt
    • Maak SocialMedia onderdeel van eenieders taak
      33
    • 34
      Ongoing Training
    • 35
      Vertrouwen
    • 36
      Empowerment
    • Social Media & OrganizationalAdaption
      Technical
      Implementation proces
      Skills
      People
      Organization
      2
      37
      Copyright Engagement Media BV
    • 38
      Vaardigheden
    • 39
      Empathize
      Empathize
    • Be pro-active
      40
    • 41
      Stel vragen
    • 42
      Listen
    • 43
      Uw organisatie moet reacties opnemen als een spons
    • Maar bij ons kan dat niet!
      StorytellingCasus
      44
    • Storytelling
      45
    • Social Media & OrganizationalAdaption
      Technical
      Implementation proces
      Skills
      People
      Organization
      3
      Change
      46
      Copyright Engagement Media BV
    • 47
      Productiviteitsverlies
    • Tijd
      48
    • 49
      Facilitator van initiatieven
    • Praktische voorbereidingen
    • Voorbereidingen wanneer je start met Social Media
      51
      Domein
      Social Media Mix
      Format
      Programmering
      Wat
      Waar
      Hoe
      Wanneer
    • 52
      Cultuur
    • 53
    • Social Media & OrganizationalAdaption
      Technical
      1
      Implementation proces
      Skills
      People
      Organization
      2
      3
      Change
      54
      Copyright Engagement Media BV
    • 55
      Schaalbaarheid
    • 5 ways to organizeSocial Media
      UsedunderCC-licence Altimeter Group
    • 57
      Alles is meetbaar
    • ‘Social’ of ‘Media’?
      (David Alston, Radian 6)
      “What do you want to measure, the ‘social’ or the ‘media’?
    • Albert Einstein
      Not everything that can be counted counts, and not everything that counts can be counted.
    • Wees doelgericht
    • 61
      Dank u voor uw aandacht
      Meer weten?
      antal @ engagementmedia.nl
      Of bel 0650 871 600
    • 62
      0650 871 600