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Pepsi Reputation Management Showcase
 

Pepsi Reputation Management Showcase

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Showing how AMP UP energy drink brand, a daughter company of Pepsi, drags its parent company into a global reputation crisis.

Showing how AMP UP energy drink brand, a daughter company of Pepsi, drags its parent company into a global reputation crisis.

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  • Well Pepsi needs lessons on how to deal with people as intelligent human beings , and not as mindless fools . The power of conversational hypnosis showed me the true power of human potential . That is why I object to any marketing that insults any individual or group of people .

    http://www.softe4u.com/hypnosis/
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    Pepsi Reputation Management Showcase Pepsi Reputation Management Showcase Presentation Transcript

    • Reputation Management & Social Media
      This showcase is made foreducationalpurposesonly. Engagement Media has no relations withany of the personsorcompaniesquoted in thispresentation.
    • 3
      The AMP energy brand
    • iPhoneapplication: ‘AMP up beforeyou score’.
      4
    • 5
      On Oct 8. 2009 the promotional video goes online
      Stats per oct 17. 2009
    • The situation
      Pepsico’senergy drink ‘AMP energy’ targets men.
      To facilitate men in theiramoureuseadventurestheydeveloped the ‘AMP up beforeyou score’ applicationwithpick up lines and additional info.
      The application went a little bit furtherbystereotypingwomen in ‘types of women’ forexample ‘dancer’, ‘married’, ‘rebound girl’, and ‘twins’.
      OnYouTube the asked men to bragabout the factthat the applicationworked.
      Sohere is whathappened.
      6
    • Hundreds of reactionsongirloriënted website: Jezebel
      7
      Girl website has negative reactions
    • NegativereactionsonYouTube
      8
      Dates Oct 12 & 13 2009
      174 reactions on Oct 17. 2009
    • …. and fans onYouTube
      9
      Dates Oct 12 & 13 2009
      174 reactions on Oct 17. 2009
    • Social Media news website MashableOct 12. 2009
      10
      There is an overwhelming number of reactions
    • AMP Energy apologizesonTwitterusing….
      11
      the #pepsifailhashtag
    • Questions
      12
    • 13
      ‘feeding’ the twitter community with the #hashtag
      Screenshot Oct 17. 2009
    • 14
      Is re-tweeted by Pepsi
    • 15
      ...and by the Corporate Twitter of Pepsico
      Screensadjustedforpresentationpurposes
    • 16
      It gets bigger.... WSJ.com Oct. 14 2009
      Screenshot adjustedforpresentationpurposes
    • 17
      It gets bigger, New York Post Oct. 15
    • And itgoesglobal… London
      18
    • And itgoesglobal…Amsterdam
      19
    • 20
      It gets bigger, AdvertisingAge writing an article
    • To becontinued…
      Updates wille beadded to thispresentation
      To follow the updates
      Followus @ http://www.twitter.com/antaldewaij
      21
    • 22
      0650 871 600