+ Follow

• 7,500 views

Showing how AMP UP energy drink brand, a daughter company of Pepsi, drags its parent company into a global reputation crisis.

Showing how AMP UP energy drink brand, a daughter company of Pepsi, drags its parent company into a global reputation crisis.

Accessibility

• View text version

Categories

• Technology
• Business & Mgmt

Tags

wsj social media management crisis corporate pr social media strategy pepsico crisis pr pepsi app woman how to corporate strategy amp twitter showcase iphone amp up feminism dating reputationmangement public relations social strategy pr social media people women application reputation how not to social media energy drink

More...

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

None Pornographic Defamatory Illegal/Unlawful Spam Other Terms Of Service Violation Cancel

File a copyright complaint

13 Embeds 280

http://www.womarketing.netsons.org	90
http://www.womarketing.fr	64
http://tools.engagementmedia.nl	44
http://www.slideshare.net	37
http://karsten-fuellhaas.myonid.de	11
http://blog.wikot.com	9
http://otrocremas.wordpress.com	8
http://www.iweb34.com	8
http://www.techgig.com	4
http://orlandojesus.wikispaces.com	2
http://www.mefeedia.com	1
http://joeannas.wordpress.com	1
http://trunk.ly	1

More...

Statistics

Favorites

11

Downloads

263

Comments

1

Embed Views

280

Views on SlideShare

7,220

Total Views

7,500