Social Media forevents<br />@ EMA<br />
2<br />Antal de Waij<br />Geboren 30 B.G.<br />Actief opInternet sinds 1994<br />Managing Partner<br />Engagement Media BV...
Engagement Media<br />1<br />2<br />3<br />Consultancy & Policy<br />Online Community Management<br />Social Media Service...
4<br />
Vormen van Social MediaEnorme diversiteit aan type content<br />5<br />Blog<br />PPT<br />Audio<br />Film<br />White-paper...
6<br />
2010<br />7<br />
Wie was persoonlijkheid van het jaar 2006?<br />2007<br />2004<br />2005<br />
Person of the Year 2006<br />
We live in an ATTENTION Economy<br />
Were TIME is…<br />http://www.flickr.com/photos/lwr/60496147/sizes/l/<br />
… the new CURRENCY.<br />
 While (potential) customers use TOOLS…<br />
…anytime, anywhere…<br />
… to be engaged into online MEDIA<br />
We tend to talk more and louder to get attention.<br />
But people only buy stuff from BRANDS…<br />
…or persons they really TRUST.<br />
From people that are AUTHENTIC…<br />
…and LISTEN to what they have to say.<br />
Media usage is changing from the masses to...<br />
... highly fragmented social media.<br />
reach<br />You need to reach out to your audience..<br />http://www.flickr.com/photos/30235101@N06/3344044448/<br />
In a different and engaging way.<br />
How…?<br />
FromEvent to Community Management<br />Community<br />Post<br />Live<br />Pre<br />26<br />
… by making RELEVANT CONVERSATION<br />
You will create FANS<br />
Who will be happy to support you …<br />
…with new product ideas…<br />
…co-creation…,<br />
…or visit your Event<br />
Just do NOT waste their time<br />
From broadcast...<br />
Change<br />From Broadcast To Permission<br />From aggressive sales to humbleness<br />From outbound Marketing to Inboud M...
36<br />Social media = slow media<br />
37<br />Sohow do you ENERGIZE yourevent?<br />
38<br />Er is een strategie nodig<br />http://relnetyx.com/cms/images/stories/strategie.jpg<br />
39<br />Een geïntegreerde aanpak met timing<br />
Over Eventmarketing<br />
Social Media en doelstellingen<br />41<br />Klanten Base<br />Social Media<br />Prospects<br />Onderhoud<br />Leads<br />A...
Marketing Funnel<br />
43<br />
Belevenisketen<br />44<br />Urge<br />Find<br />Buy<br />Enjoy<br />Recommend<br />Search<br />Select<br />Anticipate<br /...
Awareness<br />45<br />Urge<br />
46<br />Bring your story online and build a brand<br />http://www.flickr.com/photos/silentstories/3152941018/sizes/l/<br />
47<br />Once upon a time...<br />
48<br />Today we still tell stories<br />http://www.flickr.com/photos/40668303@N02/3742931704/<br />
49<br />
Urge tips<br />1<br />Vertel een verhaal<br />2<br />Kies relevante vormen (tekst, beeld etc,)<br />3<br />Realiseer veel ...
Awareness<br />51<br />Urge<br />Search<br />
52<br />Fish were the fish are!<br />
Consequences for everybody<br /> (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail)<br /...
Maak je evenement overál vindbaar!<br />54<br />
55<br />Waarnaartoe.be<br />
Maak je eventoverál vindbaar!<br />56<br />
57<br />
58<br />
59<br />
Search tips<br />1<br />Search Engine Optimalisatie en Advertising<br />2<br />Meer bezoekers? Gebruik Sociale netwerken a...
Awareness<br />61<br />Urge<br />Find<br />Search<br />
62<br />
63<br />
64<br />
Tookitforconnecting & sharing the message<br />65<br />
Find tips<br />1<br />Fish were the fish are dus ook Mobiel<br />2<br />Maak een ‘kit’ voor meer verspreiding<br />3<br />...
Consideration<br />67<br />Urge<br />Find<br />Search<br />Select<br />
68<br />Transparancy<br />
Vergelijking van bureaus<br />69<br />
Vergelijk van leveranciers<br />70<br />
71<br />
72<br />
Select tips<br />1<br />Gebruik visueel aantrekkelijk materiaal<br />2<br />Bekijk de criteria waarop bezoekers kunnen beo...
Consideration<br />74<br />Urge<br />Find<br />Buy<br />Search<br />Select<br />
75<br />
76<br />
77<br />
Buy tips<br />1<br />Zoek samenwerking met meerdere betaalplatforms<br />2<br />Fish were the fish are<br />3<br />Bevesti...
Action<br />79<br />Urge<br />Find<br />Buy<br />Search<br />Select<br />Anticipate<br />
Makethingsshareble!<br />Flickr: cobalt123<br />
81<br />
82<br />
Online to offline<br />
Facebook<br />84<br />
Anticipate tips<br />1<br />Maak alles deelbaar naar socialnetworks<br />2<br />Personaliseer<br />3<br />Faciliteer subgr...
Action<br />86<br />Urge<br />Find<br />Buy<br />Enjoy<br />Search<br />Select<br />Anticipate<br />
87<br />Tijdens het EVENT<br />
88<br />Community Management<br />
Doen!<br />89<br />
90<br />Social Networks go Mobile<br />
91<br />Het grootsteapp platform in 2012<br />
Integration of Mobile event apps<br />Community<br />Tijdens het evenement<br />
A live Twitter stream provides a unique tool to bring together the live and online or mobile audience/participants. <br />...
94<br />Geographicalrecommendations<br />
95<br />For who is notthere!<br />
96<br />
Enjoy tips<br />1<br />Geef #hashtags mee in alle communicatie vooraf<br />2<br />Maak digitale wereld onderdeel van je LI...
Loyalty<br />98<br />Urge<br />Find<br />Buy<br />Enjoy<br />Search<br />Select<br />Anticipate<br />Remember<br />
Makevisual content<br />99<br />
Sharing AudioLast.fm<br />SHARING AUDIO <br />Ad the songs you like to your profile and share your music taste. Discover n...
101<br />
Remember tips<br />1<br />Faciliteer gesprekken tussen personen<br />2<br />Informeer community leden over nieuw materiaal...
Loyalty<br />103<br />Urge<br />Find<br />Buy<br />Enjoy<br />Recommend<br />Search<br />Select<br />Anticipate<br />Remem...
“Word of mouth is now a public conversation, carried in blog comments and customer reviews.”<br />Context of conversations...
105<br />Rate<br />
106<br />Rank<br />
107<br />
108<br />Recommend<br />
109<br />
Recommend tips<br />1<br />Vraag feedback, dat toont betrokkenheid<br />2<br />Laat ook negatieve berichten toe, wees niet...
Loyalty<br />111<br />Urge<br />Find<br />Buy<br />Enjoy<br />Recommend<br />Search<br />Select<br />Anticipate<br />Remem...
Content categories<br />112<br />Copyright Engagement Media BV<br />
Be AUTHENTIC…<br />
114<br />Empathize<br />Empathize<br />
115<br />Have<br />
116<br />Be passsionate<br />Be Passionate<br />
117<br />AskQuestions<br />
SayThankyou<br />118<br />Say…<br />
119<br />Explain<br />
120<br />Be helpful<br />
121<br />Be funny<br />
122<br />
123<br />
Loyalty tips<br />1<br />Be Engageingthrouhcommunity management<br />2<br />Aanbod voor vroeg boekers (nextevent)<br />3<b...
People talk about your brand every day, right now and tomorrow, whether you like it or not.<br />
126<br />Some people love your brand<br />
127<br />Makethemyour fans!<br />
128<br />Don’tbescared<br />
129<br />Dank u voor uw aandacht<br />Meer weten? Zie slideshare<br />antal @ engagementmedia.nl<br />Twitter.com/antaldew...
130<br />More info? E-mail us<br />antal@engagementmedia.nl<br />
131<br />0650 871 600<br />
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Ema 20110207 social media for events v03

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Op 7 februari was Engagement Media te gast bij de EMA Society, dé Vereniging van Corporate Event Managers van België.

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Transcript of "Ema 20110207 social media for events v03"

  1. 1. Social Media forevents<br />@ EMA<br />
  2. 2. 2<br />Antal de Waij<br />Geboren 30 B.G.<br />Actief opInternet sinds 1994<br />Managing Partner<br />Engagement Media BV<br />Social Media Strategie &<br />OnlineCommunity Management<br />
  3. 3. Engagement Media<br />1<br />2<br />3<br />Consultancy & Policy<br />Online Community Management<br />Social Media Services<br />Social Media Strategie<br />Concepting<br />Social Media Guidelines<br />Social Media Activation<br />Webcare<br />Customer Service<br />Social Media People<br />Social Media Education<br />Social Media Meetups<br />Social Media Scan<br />Social Media Concepts<br />Social Media Mix<br />Mediaplanning<br />Social Media Guidelines<br />Storytelling<br />Platform Development<br />Community Building<br />Content Creation<br />Social media Activation<br />Social Customer Service<br />Webcare<br />Werving, Selectie & Detachering<br />Community Managers<br />Social Media Training<br />LinkedIn Workshop<br />Twitter Workshop<br />Webinar<br />
  4. 4. 4<br />
  5. 5. Vormen van Social MediaEnorme diversiteit aan type content<br />5<br />Blog<br />PPT<br />Audio<br />Film<br />White-paper<br />Pers-bericht<br />Foto<br />Case<br />
  6. 6. 6<br />
  7. 7. 2010<br />7<br />
  8. 8. Wie was persoonlijkheid van het jaar 2006?<br />2007<br />2004<br />2005<br />
  9. 9. Person of the Year 2006<br />
  10. 10. We live in an ATTENTION Economy<br />
  11. 11. Were TIME is…<br />http://www.flickr.com/photos/lwr/60496147/sizes/l/<br />
  12. 12. … the new CURRENCY.<br />
  13. 13. While (potential) customers use TOOLS…<br />
  14. 14. …anytime, anywhere…<br />
  15. 15. … to be engaged into online MEDIA<br />
  16. 16. We tend to talk more and louder to get attention.<br />
  17. 17. But people only buy stuff from BRANDS…<br />
  18. 18. …or persons they really TRUST.<br />
  19. 19. From people that are AUTHENTIC…<br />
  20. 20. …and LISTEN to what they have to say.<br />
  21. 21. Media usage is changing from the masses to...<br />
  22. 22. ... highly fragmented social media.<br />
  23. 23. reach<br />You need to reach out to your audience..<br />http://www.flickr.com/photos/30235101@N06/3344044448/<br />
  24. 24. In a different and engaging way.<br />
  25. 25. How…?<br />
  26. 26. FromEvent to Community Management<br />Community<br />Post<br />Live<br />Pre<br />26<br />
  27. 27. … by making RELEVANT CONVERSATION<br />
  28. 28. You will create FANS<br />
  29. 29. Who will be happy to support you …<br />
  30. 30. …with new product ideas…<br />
  31. 31. …co-creation…,<br />
  32. 32. …or visit your Event<br />
  33. 33. Just do NOT waste their time<br />
  34. 34. From broadcast...<br />
  35. 35. Change<br />From Broadcast To Permission<br />From aggressive sales to humbleness<br />From outbound Marketing to Inboud Marketing<br />...to permission.<br />
  36. 36. 36<br />Social media = slow media<br />
  37. 37. 37<br />Sohow do you ENERGIZE yourevent?<br />
  38. 38. 38<br />Er is een strategie nodig<br />http://relnetyx.com/cms/images/stories/strategie.jpg<br />
  39. 39. 39<br />Een geïntegreerde aanpak met timing<br />
  40. 40. Over Eventmarketing<br />
  41. 41. Social Media en doelstellingen<br />41<br />Klanten Base<br />Social Media<br />Prospects<br />Onderhoud<br />Leads<br />Awareness<br />Storytelling<br />Social networks<br />Reputationmngmt<br />Webcare<br />CommunityMngt<br />
  42. 42. Marketing Funnel<br />
  43. 43. 43<br />
  44. 44. Belevenisketen<br />44<br />Urge<br />Find<br />Buy<br />Enjoy<br />Recommend<br />Search<br />Select<br />Anticipate<br />Remember<br />Return<br />European Centre for the ExperienceEconomy, London Business school<br />
  45. 45. Awareness<br />45<br />Urge<br />
  46. 46. 46<br />Bring your story online and build a brand<br />http://www.flickr.com/photos/silentstories/3152941018/sizes/l/<br />
  47. 47. 47<br />Once upon a time...<br />
  48. 48. 48<br />Today we still tell stories<br />http://www.flickr.com/photos/40668303@N02/3742931704/<br />
  49. 49. 49<br />
  50. 50. Urge tips<br />1<br />Vertel een verhaal<br />2<br />Kies relevante vormen (tekst, beeld etc,)<br />3<br />Realiseer veel links voor betere vindbaarheid<br />
  51. 51. Awareness<br />51<br />Urge<br />Search<br />
  52. 52. 52<br />Fish were the fish are!<br />
  53. 53. Consequences for everybody<br /> (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail)<br />“Your brand is what Google says it is, not what you say your brand is.”<br />
  54. 54. Maak je evenement overál vindbaar!<br />54<br />
  55. 55. 55<br />Waarnaartoe.be<br />
  56. 56. Maak je eventoverál vindbaar!<br />56<br />
  57. 57. 57<br />
  58. 58. 58<br />
  59. 59. 59<br />
  60. 60. Search tips<br />1<br />Search Engine Optimalisatie en Advertising<br />2<br />Meer bezoekers? Gebruik Sociale netwerken als Facebook en LinkedIn om je Event bekend te maken<br />3<br />Meld je vooral aan op bestaande Event platforms<br />
  61. 61. Awareness<br />61<br />Urge<br />Find<br />Search<br />
  62. 62. 62<br />
  63. 63. 63<br />
  64. 64. 64<br />
  65. 65. Tookitforconnecting & sharing the message<br />65<br />
  66. 66. Find tips<br />1<br />Fish were the fish are dus ook Mobiel<br />2<br />Maak een ‘kit’ voor meer verspreiding<br />3<br />Meld je vooral aan op bestaande Event platforms<br />
  67. 67. Consideration<br />67<br />Urge<br />Find<br />Search<br />Select<br />
  68. 68. 68<br />Transparancy<br />
  69. 69. Vergelijking van bureaus<br />69<br />
  70. 70. Vergelijk van leveranciers<br />70<br />
  71. 71. 71<br />
  72. 72. 72<br />
  73. 73. Select tips<br />1<br />Gebruik visueel aantrekkelijk materiaal<br />2<br />Bekijk de criteria waarop bezoekers kunnen beoordelen<br />3<br />Arrangementen als prijsstrategie<br />
  74. 74. Consideration<br />74<br />Urge<br />Find<br />Buy<br />Search<br />Select<br />
  75. 75. 75<br />
  76. 76. 76<br />
  77. 77. 77<br />
  78. 78. Buy tips<br />1<br />Zoek samenwerking met meerdere betaalplatforms<br />2<br />Fish were the fish are<br />3<br />Bevestig elke handeling<br />
  79. 79. Action<br />79<br />Urge<br />Find<br />Buy<br />Search<br />Select<br />Anticipate<br />
  80. 80. Makethingsshareble!<br />Flickr: cobalt123<br />
  81. 81. 81<br />
  82. 82. 82<br />
  83. 83. Online to offline<br />
  84. 84. Facebook<br />84<br />
  85. 85. Anticipate tips<br />1<br />Maak alles deelbaar naar socialnetworks<br />2<br />Personaliseer<br />3<br />Faciliteer subgroepen of pre-bijeenkomsten<br />
  86. 86. Action<br />86<br />Urge<br />Find<br />Buy<br />Enjoy<br />Search<br />Select<br />Anticipate<br />
  87. 87. 87<br />Tijdens het EVENT<br />
  88. 88. 88<br />Community Management<br />
  89. 89. Doen!<br />89<br />
  90. 90. 90<br />Social Networks go Mobile<br />
  91. 91. 91<br />Het grootsteapp platform in 2012<br />
  92. 92. Integration of Mobile event apps<br />Community<br />Tijdens het evenement<br />
  93. 93. A live Twitter stream provides a unique tool to bring together the live and online or mobile audience/participants. <br />Tweetstreamwith #hashtag<br />
  94. 94. 94<br />Geographicalrecommendations<br />
  95. 95. 95<br />For who is notthere!<br />
  96. 96. 96<br />
  97. 97. Enjoy tips<br />1<br />Geef #hashtags mee in alle communicatie vooraf<br />2<br />Maak digitale wereld onderdeel van je LIVE event<br />3<br />Faciliteer via Online Community Manager<br />4<br />Betrek mobiele applicaties<br />
  98. 98. Loyalty<br />98<br />Urge<br />Find<br />Buy<br />Enjoy<br />Search<br />Select<br />Anticipate<br />Remember<br />
  99. 99. Makevisual content<br />99<br />
  100. 100. Sharing AudioLast.fm<br />SHARING AUDIO <br />Ad the songs you like to your profile and share your music taste. Discover new artists and songs with the help from other fans with similar profiles<br />Its radio that learns you what you like and gets better<br />
  101. 101. 101<br />
  102. 102. Remember tips<br />1<br />Faciliteer gesprekken tussen personen<br />2<br />Informeer community leden over nieuw materiaal<br />3<br />Upgrade naar e-mail nieuwsbrief of sociaal netwerk<br />NEW<br />
  103. 103. Loyalty<br />103<br />Urge<br />Find<br />Buy<br />Enjoy<br />Recommend<br />Search<br />Select<br />Anticipate<br />Remember<br />
  104. 104. “Word of mouth is now a public conversation, carried in blog comments and customer reviews.”<br />Context of conversations is changing<br />104<br /> (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail)<br />
  105. 105. 105<br />Rate<br />
  106. 106. 106<br />Rank<br />
  107. 107. 107<br />
  108. 108. 108<br />Recommend<br />
  109. 109. 109<br />
  110. 110. Recommend tips<br />1<br />Vraag feedback, dat toont betrokkenheid<br />2<br />Laat ook negatieve berichten toe, wees niet selectief<br />3<br />Maak feedback ‘shareble’<br />?<br />Just<br />ASK!<br />
  111. 111. Loyalty<br />111<br />Urge<br />Find<br />Buy<br />Enjoy<br />Recommend<br />Search<br />Select<br />Anticipate<br />Remember<br />Return<br />
  112. 112. Content categories<br />112<br />Copyright Engagement Media BV<br />
  113. 113. Be AUTHENTIC…<br />
  114. 114. 114<br />Empathize<br />Empathize<br />
  115. 115. 115<br />Have<br />
  116. 116. 116<br />Be passsionate<br />Be Passionate<br />
  117. 117. 117<br />AskQuestions<br />
  118. 118. SayThankyou<br />118<br />Say…<br />
  119. 119. 119<br />Explain<br />
  120. 120. 120<br />Be helpful<br />
  121. 121. 121<br />Be funny<br />
  122. 122. 122<br />
  123. 123. 123<br />
  124. 124. Loyalty tips<br />1<br />Be Engageingthrouhcommunity management<br />2<br />Aanbod voor vroeg boekers (nextevent)<br />3<br />Upgrade naar andere middelen<br />
  125. 125. People talk about your brand every day, right now and tomorrow, whether you like it or not.<br />
  126. 126. 126<br />Some people love your brand<br />
  127. 127. 127<br />Makethemyour fans!<br />
  128. 128. 128<br />Don’tbescared<br />
  129. 129. 129<br />Dank u voor uw aandacht<br />Meer weten? Zie slideshare<br />antal @ engagementmedia.nl<br />Twitter.com/antaldewaij<br />CU online!<br />
  130. 130. 130<br />More info? E-mail us<br />antal@engagementmedia.nl<br />
  131. 131. 131<br />0650 871 600<br />

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