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Ema 20110207 social media for events v03

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Op 7 februari was Engagement Media te gast bij de EMA Society, dé Vereniging van Corporate Event Managers van België.

Op 7 februari was Engagement Media te gast bij de EMA Society, dé Vereniging van Corporate Event Managers van België.

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  • 1. Social Media forevents
    @ EMA
  • 2. 2
    Antal de Waij
    Geboren 30 B.G.
    Actief opInternet sinds 1994
    Managing Partner
    Engagement Media BV
    Social Media Strategie &
    OnlineCommunity Management
  • 3. Engagement Media
    1
    2
    3
    Consultancy & Policy
    Online Community Management
    Social Media Services
    Social Media Strategie
    Concepting
    Social Media Guidelines
    Social Media Activation
    Webcare
    Customer Service
    Social Media People
    Social Media Education
    Social Media Meetups
    Social Media Scan
    Social Media Concepts
    Social Media Mix
    Mediaplanning
    Social Media Guidelines
    Storytelling
    Platform Development
    Community Building
    Content Creation
    Social media Activation
    Social Customer Service
    Webcare
    Werving, Selectie & Detachering
    Community Managers
    Social Media Training
    LinkedIn Workshop
    Twitter Workshop
    Webinar
  • 4. 4
  • 5. Vormen van Social MediaEnorme diversiteit aan type content
    5
    Blog
    PPT
    Audio
    Film
    White-paper
    Pers-bericht
    Foto
    Case
  • 6. 6
  • 7. 2010
    7
  • 8. Wie was persoonlijkheid van het jaar 2006?
    2007
    2004
    2005
  • 9. Person of the Year 2006
  • 10. We live in an ATTENTION Economy
  • 11. Were TIME is…
    http://www.flickr.com/photos/lwr/60496147/sizes/l/
  • 12. … the new CURRENCY.
  • 13. While (potential) customers use TOOLS…
  • 14. …anytime, anywhere…
  • 15. … to be engaged into online MEDIA
  • 16. We tend to talk more and louder to get attention.
  • 17. But people only buy stuff from BRANDS…
  • 18. …or persons they really TRUST.
  • 19. From people that are AUTHENTIC…
  • 20. …and LISTEN to what they have to say.
  • 21. Media usage is changing from the masses to...
  • 22. ... highly fragmented social media.
  • 23. reach
    You need to reach out to your audience..
    http://www.flickr.com/photos/30235101@N06/3344044448/
  • 24. In a different and engaging way.
  • 25. How…?
  • 26. FromEvent to Community Management
    Community
    Post
    Live
    Pre
    26
  • 27. … by making RELEVANT CONVERSATION
  • 28. You will create FANS
  • 29. Who will be happy to support you …
  • 30. …with new product ideas…
  • 31. …co-creation…,
  • 32. …or visit your Event
  • 33. Just do NOT waste their time
  • 34. From broadcast...
  • 35. Change
    From Broadcast To Permission
    From aggressive sales to humbleness
    From outbound Marketing to Inboud Marketing
    ...to permission.
  • 36. 36
    Social media = slow media
  • 37. 37
    Sohow do you ENERGIZE yourevent?
  • 38. 38
    Er is een strategie nodig
    http://relnetyx.com/cms/images/stories/strategie.jpg
  • 39. 39
    Een geïntegreerde aanpak met timing
  • 40. Over Eventmarketing
  • 41. Social Media en doelstellingen
    41
    Klanten Base
    Social Media
    Prospects
    Onderhoud
    Leads
    Awareness
    Storytelling
    Social networks
    Reputationmngmt
    Webcare
    CommunityMngt
  • 42. Marketing Funnel
  • 43. 43
  • 44. Belevenisketen
    44
    Urge
    Find
    Buy
    Enjoy
    Recommend
    Search
    Select
    Anticipate
    Remember
    Return
    European Centre for the ExperienceEconomy, London Business school
  • 45. Awareness
    45
    Urge
  • 46. 46
    Bring your story online and build a brand
    http://www.flickr.com/photos/silentstories/3152941018/sizes/l/
  • 47. 47
    Once upon a time...
  • 48. 48
    Today we still tell stories
    http://www.flickr.com/photos/40668303@N02/3742931704/
  • 49. 49
  • 50. Urge tips
    1
    Vertel een verhaal
    2
    Kies relevante vormen (tekst, beeld etc,)
    3
    Realiseer veel links voor betere vindbaarheid
  • 51. Awareness
    51
    Urge
    Search
  • 52. 52
    Fish were the fish are!
  • 53. Consequences for everybody
    (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail)
    “Your brand is what Google says it is, not what you say your brand is.”
  • 54. Maak je evenement overál vindbaar!
    54
  • 55. 55
    Waarnaartoe.be
  • 56. Maak je eventoverál vindbaar!
    56
  • 57. 57
  • 58. 58
  • 59. 59
  • 60. Search tips
    1
    Search Engine Optimalisatie en Advertising
    2
    Meer bezoekers? Gebruik Sociale netwerken als Facebook en LinkedIn om je Event bekend te maken
    3
    Meld je vooral aan op bestaande Event platforms
  • 61. Awareness
    61
    Urge
    Find
    Search
  • 62. 62
  • 63. 63
  • 64. 64
  • 65. Tookitforconnecting & sharing the message
    65
  • 66. Find tips
    1
    Fish were the fish are dus ook Mobiel
    2
    Maak een ‘kit’ voor meer verspreiding
    3
    Meld je vooral aan op bestaande Event platforms
  • 67. Consideration
    67
    Urge
    Find
    Search
    Select
  • 68. 68
    Transparancy
  • 69. Vergelijking van bureaus
    69
  • 70. Vergelijk van leveranciers
    70
  • 71. 71
  • 72. 72
  • 73. Select tips
    1
    Gebruik visueel aantrekkelijk materiaal
    2
    Bekijk de criteria waarop bezoekers kunnen beoordelen
    3
    Arrangementen als prijsstrategie
  • 74. Consideration
    74
    Urge
    Find
    Buy
    Search
    Select
  • 75. 75
  • 76. 76
  • 77. 77
  • 78. Buy tips
    1
    Zoek samenwerking met meerdere betaalplatforms
    2
    Fish were the fish are
    3
    Bevestig elke handeling
  • 79. Action
    79
    Urge
    Find
    Buy
    Search
    Select
    Anticipate
  • 80. Makethingsshareble!
    Flickr: cobalt123
  • 81. 81
  • 82. 82
  • 83. Online to offline
  • 84. Facebook
    84
  • 85. Anticipate tips
    1
    Maak alles deelbaar naar socialnetworks
    2
    Personaliseer
    3
    Faciliteer subgroepen of pre-bijeenkomsten
  • 86. Action
    86
    Urge
    Find
    Buy
    Enjoy
    Search
    Select
    Anticipate
  • 87. 87
    Tijdens het EVENT
  • 88. 88
    Community Management
  • 89. Doen!
    89
  • 90. 90
    Social Networks go Mobile
  • 91. 91
    Het grootsteapp platform in 2012
  • 92. Integration of Mobile event apps
    Community
    Tijdens het evenement
  • 93. A live Twitter stream provides a unique tool to bring together the live and online or mobile audience/participants.
    Tweetstreamwith #hashtag
  • 94. 94
    Geographicalrecommendations
  • 95. 95
    For who is notthere!
  • 96. 96
  • 97. Enjoy tips
    1
    Geef #hashtags mee in alle communicatie vooraf
    2
    Maak digitale wereld onderdeel van je LIVE event
    3
    Faciliteer via Online Community Manager
    4
    Betrek mobiele applicaties
  • 98. Loyalty
    98
    Urge
    Find
    Buy
    Enjoy
    Search
    Select
    Anticipate
    Remember
  • 99. Makevisual content
    99
  • 100. Sharing AudioLast.fm
    SHARING AUDIO
    Ad the songs you like to your profile and share your music taste. Discover new artists and songs with the help from other fans with similar profiles
    Its radio that learns you what you like and gets better
  • 101. 101
  • 102. Remember tips
    1
    Faciliteer gesprekken tussen personen
    2
    Informeer community leden over nieuw materiaal
    3
    Upgrade naar e-mail nieuwsbrief of sociaal netwerk
    NEW
  • 103. Loyalty
    103
    Urge
    Find
    Buy
    Enjoy
    Recommend
    Search
    Select
    Anticipate
    Remember
  • 104. “Word of mouth is now a public conversation, carried in blog comments and customer reviews.”
    Context of conversations is changing
    104
    (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail)
  • 105. 105
    Rate
  • 106. 106
    Rank
  • 107. 107
  • 108. 108
    Recommend
  • 109. 109
  • 110. Recommend tips
    1
    Vraag feedback, dat toont betrokkenheid
    2
    Laat ook negatieve berichten toe, wees niet selectief
    3
    Maak feedback ‘shareble’
    ?
    Just
    ASK!
  • 111. Loyalty
    111
    Urge
    Find
    Buy
    Enjoy
    Recommend
    Search
    Select
    Anticipate
    Remember
    Return
  • 112. Content categories
    112
    Copyright Engagement Media BV
  • 113. Be AUTHENTIC…
  • 114. 114
    Empathize
    Empathize
  • 115. 115
    Have
  • 116. 116
    Be passsionate
    Be Passionate
  • 117. 117
    AskQuestions
  • 118. SayThankyou
    118
    Say…
  • 119. 119
    Explain
  • 120. 120
    Be helpful
  • 121. 121
    Be funny
  • 122. 122
  • 123. 123
  • 124. Loyalty tips
    1
    Be Engageingthrouhcommunity management
    2
    Aanbod voor vroeg boekers (nextevent)
    3
    Upgrade naar andere middelen
  • 125. People talk about your brand every day, right now and tomorrow, whether you like it or not.
  • 126. 126
    Some people love your brand
  • 127. 127
    Makethemyour fans!
  • 128. 128
    Don’tbescared
  • 129. 129
    Dank u voor uw aandacht
    Meer weten? Zie slideshare
    antal @ engagementmedia.nl
    Twitter.com/antaldewaij
    CU online!
  • 130. 130
    More info? E-mail us
    antal@engagementmedia.nl
  • 131. 131
    0650 871 600