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Contentmarketing@usg 11 maart 2014
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Contentmarketing@usg 11 maart 2014

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Deze presentatie is gegeven door Michél Schilders op het Digital Content Marketing Congres op 11 maart 2014

Deze presentatie is gegeven door Michél Schilders op het Digital Content Marketing Congres op 11 maart 2014

Published in: Business

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  • 1. Michél Schilders Contentmarketing@USG 11 maart 2014
  • 2. Contentmarketing@USG Michèl Schilders 11 maart 2014
  • 3. Billboarding werkt niet meer
  • 4. Contentmarketing
  • 5. Elk merk moet uitgever worden
  • 6. Content is King Bill Gates
  • 7. Contact is King Peter Hinssen
  • 8. Contentmarketingstrategie  Bepalen van doel(groep)  Relevante verhalen  Kanaal keuze  Interactie
  • 9. Uitdaging
  • 10. Partners USG Professionals Professionals/ opdrachtgevers Netwerk sharing Ronde tafel Blog/cases Sharing Onderzoek Events Trendvizier
  • 11. Lessons learned:  Wees authentiek  Planmatig en structureel (lange adem)  Content concurrentie  Dikke huid  Geen marketing dingetje Next: buying journey
  • 12. Want we doen het voor…