Engagement Is Efficiency
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Engagement Is Efficiency

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Towards Credible Metrics for Evaluating Social Media Campaign Investments.

Towards Credible Metrics for Evaluating Social Media Campaign Investments.

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Engagement Is Efficiency Engagement Is Efficiency Document Transcript

  • A white paper written by & -
  • Engagement is the route towards quantifying Social Media ROI t e end o 011 an o er elming num er o lue c ip rands adcommitted signi icant udgets to t e maintenance o a social media presence.T picall t ese campaigns a e in ol ed coalescing communities around a and ul o social net or sites miocro logging t roug T itter and t ecreation o content u s t roug outu e and or corporate logs. ile corporate mar eting and communications sta are still largel ocusedon social media execution t e most ad anced among t em are alreadexpressing rustration at t eir ina ilit to uanti t e per ormance and alueo t eir e orts. According to a sur e o 1 0 social media strategistsAltimeter1 o respondents identi ied . or t e time eing o e er t e asis on ic to measure social media is a a science to udge t e undreds o contradictor articles and indicatorsin t e logosp ere.In t is article e ill demonstrate t at measuring engagement is t e e toe aluating t e relati e e icienc o our social media e orts related to t ein estment committed to t em. it t is irst stage o uanti ication e areno irml on t e pat to esta lis ing eturn on In estment.A 00 orrester report on Mar eting de ines ngagement as ...t e le el oin ol ement interaction intimac and in uence an indi idual as it a rand o er time.In t e online setting t is de inition con erges it t e user e a iour socialmedia as designed or t at is and multi-userinteraction around content creation. In t e ollo ing section e ill s o o social media as uilt in re ards or en ironments in ic sucparticipation appens acti el .Social Campaign OptimizationParta Dialogue Inc. © 011 I TSX-V : PAD I partadialogue.com I Montreal • Paris • Mexico
  • Engagement is the route towards quantifying Social Media ROI . Far from being a purely mechanical function,this weighting depends on the active participation of millions of siteadministrators that choose what links are of value. These collective choicesdetermine the rise in prominence of sites on the Web through the 3 BILLIONsearches on Google every day. ace ook s dge ank gives an edge to those who engageFaceboo and its or ings is the sub ect that should interest social mediamar eters most, as this is here the lion s share of campaign spendinghappens. dge an , the algorithm at or here, is still poorly understoodeven by those ho or ith the social net or on a daily basis.Social Campaign OptimizationParta Dialogue Inc. © 2011 I TSX-V : PAD I partadialogue.com I Montreal • Paris • Mexico
  • Engagement is the route towards quantifying Social Media ROI — — -Social Campaign OptimizationParta Dialogue Inc. © 2011 I TSX-V : PAD I partadialogue.com I Montreal • Paris • Mexico
  • Engagement is the route towards quantifying Social Media ROI et s compare or instance t o ace oo rand pages. - -Social Campaign OptimizationParta Dialogue Inc. © 2011 I TSX-V : PAD I partadialogue.com I Montreal • Paris • Mexico
  • Engagement is the route towards quantifying Social Media ROI —Social Campaign Optimization D © X-V D M • •M
  • Engagement is the route towards quantifying Social Media ROI - -AB T THE A TH R - -REFERENCES1. - 1 . . 1 11 - - - - - - - - - - - - - - - - - - . . . . . . .3. – – 11 - . . - - - - .4. - - . . - - -5. — - . . . - 4Social Campaign OptimizationP D © SX-V P D •P • x
  • Engagement is the route towards quantifying Social Media ROI - -“Parta Dialogue is specialized in Social Campaign Optimization.” - - - Social Campaign Optimization D I .© 11 I X-V D I . I • •