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Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
Generate A Return On Your Facebook Investment (MDCE 2012)
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Generate A Return On Your Facebook Investment (MDCE 2012)

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Learn the process Engaged! takes to prove a return on your Facebook investment. This is the presentation Engaged! CEO Josh Chiles gave during MDCE 2012.

Learn the process Engaged! takes to prove a return on your Facebook investment. This is the presentation Engaged! CEO Josh Chiles gave during MDCE 2012.

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Transcript

  • 1. Presented by Josh ChilesCEO, Engaged! Generate A Return On YourStartEngaging.com Facebook Investment Presented by: Josh Chiles CEO, Engaged!
  • 2. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook AppsStartEngaging.com
  • 3. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com
  • 4. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com 3. Facebook Content
  • 5. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com 3. Facebook Content 4. Facebook Analytics
  • 6. Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook ContentStartEngaging.com
  • 7. Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook Content 6. Facebook AdsStartEngaging.com
  • 8. Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook Content 6. Facebook AdsStartEngaging.com 7. Facebook Analytics
  • 9. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Apps (or applications)
  • 10. Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 11. Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 12. Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 13. Facebook Apps To start building your Facebook app, visit: Presented by Josh ChilesCEO, Engaged! https://developers.facebook.com/apps Or read the tutorial:StartEngaging.com http://developers.facebook.com/docs/ap psonfacebook/pagetabs
  • 14. Facebook Apps Click “Create New App” Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 15. Facebook Apps Add your App name Presented by Josh ChilesCEO, Engaged!StartEngaging.com Click “Continue”
  • 16. Facebook Apps Add your display name Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 17. Facebook Apps Add your Page Tab URL Presented by Josh ChilesCEO, Engaged!StartEngaging.com Select Page Tab Width (810px or 520px)
  • 18. Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 19. Facebook Apps Presented by Josh ChilesCEO, Engaged! If you’re not a web designer and don’tStartEngaging.com know how to code…
  • 20. Facebook Apps Presented by Josh Chiles 1. Hire someone who is.CEO, Engaged! 2. Use a Facebook App builder.StartEngaging.com StartEngaging.com
  • 21. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Ads (or advertising)
  • 22. Facebook Ads Presented by Josh ChilesCEO, Engaged! To create a Facebook ad, visit: http://www.facebook.com/advertisingStartEngaging.com
  • 23. Facebook Ads Select your Facebook page Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 24. Facebook Ads Presented by Josh ChilesCEO, Engaged! TIP: Ads that stay on Facebook.com (not going toStartEngaging.com your website) will cost less.
  • 25. Facebook Ads Presented by Select “Get More Page Likes” Josh ChilesCEO, Engaged!StartEngaging.com
  • 26. Facebook Ads Add your ad text Presented by Josh Chiles Select your landing pageCEO, Engaged! Upload your imageStartEngaging.com
  • 27. Facebook Ads Select your target location Presented by Josh Chiles Select your target age/genderCEO, Engaged! Select your target interestsStartEngaging.com
  • 28. Facebook Ads Presented by Josh ChilesCEO, Engaged! TIP: The more targeted your ad is the lower yourStartEngaging.com cost per click will be.
  • 29. Facebook Ads Select your advanced options Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 30. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Content
  • 31. Facebook Content Engage Your Facebook Fans Daily Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 32. Facebook Content Ask questions… Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 33. Facebook Content Presented by …keep them Josh ChilesCEO, Engaged! informed, share pictures, invite them to yourStartEngaging.com events and tell them what you want them to do, creatively.
  • 34. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Analytics
  • 35. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged!StartEngaging.com
  • 36. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app?StartEngaging.com
  • 37. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app? • How many new “Likes”?StartEngaging.com
  • 38. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app? • How many new “Likes”?StartEngaging.com • How many leads?
  • 39. Facebook Analytics Edit. Presented by Josh Chiles Test.CEO, Engaged! Update. Tweak.StartEngaging.com Retarget. Try again. Change. Get it right.
  • 40. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Content (yes, again)
  • 41. Facebook Content Be engaging. Be creative. Be consistent Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 42. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Ads (and yes, again)
  • 43. Facebook Ads Promote Your Content Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 44. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Analytics (and this again too)
  • 45. Facebook Analytics Monitor engagement for each and Presented by every post. Posts with the most Josh ChilesCEO, Engaged! engagement, tweak it, change it and stay around that topic.StartEngaging.com
  • 46. Facebook Analytics Geo-target your content by city Presented by Josh ChilesCEO, Engaged!StartEngaging.com or geo-target your content by state
  • 47. Facebook Analytics Is your website mobile optimized? Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 48. Facebook Analytics Post content when your Facebook Presented by Josh Chiles fans are online and engaging.CEO, Engaged!StartEngaging.com
  • 49. Presented by Josh Chiles Repeat.CEO, Engaged!StartEngaging.com
  • 50. Ready to take your Facebook page to the next level? Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  • 51. Presented by Josh ChilesCEO, Engaged!StartEngaging.com StartEngaging.com MDCE Booth #1109

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