Generate A Return On Your Facebook Investment (MDCE 2012)
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Generate A Return On Your Facebook Investment (MDCE 2012)

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Learn the process Engaged! takes to prove a return on your Facebook investment. This is the presentation Engaged! CEO Josh Chiles gave during MDCE 2012.

Learn the process Engaged! takes to prove a return on your Facebook investment. This is the presentation Engaged! CEO Josh Chiles gave during MDCE 2012.

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    Generate A Return On Your Facebook Investment (MDCE 2012) Generate A Return On Your Facebook Investment (MDCE 2012) Presentation Transcript

    • Presented by Josh ChilesCEO, Engaged! Generate A Return On YourStartEngaging.com Facebook Investment Presented by: Josh Chiles CEO, Engaged!
    • Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook AppsStartEngaging.com
    • Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com
    • Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com 3. Facebook Content
    • Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com 3. Facebook Content 4. Facebook Analytics
    • Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook ContentStartEngaging.com
    • Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook Content 6. Facebook AdsStartEngaging.com
    • Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook Content 6. Facebook AdsStartEngaging.com 7. Facebook Analytics
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com Apps (or applications)
    • Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Apps To start building your Facebook app, visit: Presented by Josh ChilesCEO, Engaged! https://developers.facebook.com/apps Or read the tutorial:StartEngaging.com http://developers.facebook.com/docs/ap psonfacebook/pagetabs
    • Facebook Apps Click “Create New App” Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Apps Add your App name Presented by Josh ChilesCEO, Engaged!StartEngaging.com Click “Continue”
    • Facebook Apps Add your display name Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Apps Add your Page Tab URL Presented by Josh ChilesCEO, Engaged!StartEngaging.com Select Page Tab Width (810px or 520px)
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Apps Presented by Josh ChilesCEO, Engaged! If you’re not a web designer and don’tStartEngaging.com know how to code…
    • Facebook Apps Presented by Josh Chiles 1. Hire someone who is.CEO, Engaged! 2. Use a Facebook App builder.StartEngaging.com StartEngaging.com
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com Ads (or advertising)
    • Facebook Ads Presented by Josh ChilesCEO, Engaged! To create a Facebook ad, visit: http://www.facebook.com/advertisingStartEngaging.com
    • Facebook Ads Select your Facebook page Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Ads Presented by Josh ChilesCEO, Engaged! TIP: Ads that stay on Facebook.com (not going toStartEngaging.com your website) will cost less.
    • Facebook Ads Presented by Select “Get More Page Likes” Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Ads Add your ad text Presented by Josh Chiles Select your landing pageCEO, Engaged! Upload your imageStartEngaging.com
    • Facebook Ads Select your target location Presented by Josh Chiles Select your target age/genderCEO, Engaged! Select your target interestsStartEngaging.com
    • Facebook Ads Presented by Josh ChilesCEO, Engaged! TIP: The more targeted your ad is the lower yourStartEngaging.com cost per click will be.
    • Facebook Ads Select your advanced options Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com Content
    • Facebook Content Engage Your Facebook Fans Daily Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Content Ask questions… Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Content Presented by …keep them Josh ChilesCEO, Engaged! informed, share pictures, invite them to yourStartEngaging.com events and tell them what you want them to do, creatively.
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com Analytics
    • Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged!StartEngaging.com
    • Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app?StartEngaging.com
    • Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app? • How many new “Likes”?StartEngaging.com
    • Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app? • How many new “Likes”?StartEngaging.com • How many leads?
    • Facebook Analytics Edit. Presented by Josh Chiles Test.CEO, Engaged! Update. Tweak.StartEngaging.com Retarget. Try again. Change. Get it right.
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com Content (yes, again)
    • Facebook Content Be engaging. Be creative. Be consistent Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com Ads (and yes, again)
    • Facebook Ads Promote Your Content Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com Analytics (and this again too)
    • Facebook Analytics Monitor engagement for each and Presented by every post. Posts with the most Josh ChilesCEO, Engaged! engagement, tweak it, change it and stay around that topic.StartEngaging.com
    • Facebook Analytics Geo-target your content by city Presented by Josh ChilesCEO, Engaged!StartEngaging.com or geo-target your content by state
    • Facebook Analytics Is your website mobile optimized? Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Facebook Analytics Post content when your Facebook Presented by Josh Chiles fans are online and engaging.CEO, Engaged!StartEngaging.com
    • Presented by Josh Chiles Repeat.CEO, Engaged!StartEngaging.com
    • Ready to take your Facebook page to the next level? Presented by Josh ChilesCEO, Engaged!StartEngaging.com
    • Presented by Josh ChilesCEO, Engaged!StartEngaging.com StartEngaging.com MDCE Booth #1109