Vision, Change &
Local Engagement
Whole-of-Community
Planning in a
Fast-Moving World
© 2014 Steven Ames Planning • All Rig...
Your presenter
 STEVEN AMES
Principal
Steven Ames Planning | NXT Consulting Group
Portland | Bend, Oregon
 Sponsored by ...
Greetings from Portland
Shaped by its natural environment
Photos: Walker • Macy; • www.KenDietz.com
Celebrated for its liveability
www.portlandground.com
Leader in urban sustainability
www.portlandground.com
Recognised for great planning
Guided by strategic vision
And yes…Portlandia, too.
Today‟s agenda and key themes
 Learning objectives, agenda, context, caveats
 Theme 1 – Building local vision
 Theme 2 ...
Group introductions…
 Who are you?
 What is your job?
 One reason you are here today?
Learning objectives
 What one idea or questions would you like to explore?
American context for planning
 Strong local governments (cities, counties)
 Direct citizen participation in local govern...
Australian context for planning
 Strong state government involvement in localities
 Corporate-style local governance str...
Some caveats
 All planning is place and culture specific
 Planning and engagement continually evolve
 Flexibility/adapt...
Building Local Vision
“If you don‟t know where you‟re going, you
might end up someplace else.” – Yogi Berra
 Societal change and the need for strategic vision
 What is strategic vision? (Oregon Model)
 Best practice visioning (...
Our world is changing
 Population growth, demographic shifts, migration
 Environmental stresses and resource depletion
...
Local communities need vision
 All global trends have local impacts
 Local communities are front line of change
 Local ...
What is strategic vision?
 Tracking emerging trends & issues
 Exploring alternative scenarios or strategies
 Charting a...
What is visioning?
 A process through which a local council and community
creates a strategic vision – and begin to make ...
Vision = preferred „destination‟
 Long-term
 Comprehensive
 Value-based
 Direction oriented
 Motivational
Plan = road map to get „there‟
 Near-term
 Specific
 Information-based
 Action oriented
 Instructional
Vision builds…confidence.
The Oregon Model
Visioning in Oregon
 Strong statewide community-based planning system
 Focus on land use, growth and development
 Plann...
The Oregon Model
Five driving questions
 Where are we now?
 Where are we going?
 Where do we want to be?
 How do we get there?
 Are we...
Five key activities
 Where are we now? 4 Community Profile
 Where are we going? 4 Trends Analysis
 Where do we want to ...
Blue Mountains, New South Wales
Wyndham, Victoria
South Perth, Western Australia
Visioning benefits…
 Brings community together in positive context
 Facilitates deeper understanding of change
 Creates...
Second order benefits…
 Enriches citizen engagement
 Strengthens community cohesion
 Promotes community partnerships
 ...
Q&A – Change, Vision, Oregon Model
Visioning Case Study
Welcome to Bend, Oregon…
Where mountains and desert meet…
A big town becoming a small city…
Vibrant local culture…
Healthy, active lifestyles…
A great place to grow and learn…
Short history of Bend
 Explorers, trappers, white settlement (1800s)
 Railroads, lumber mills, wood products (1900s)
 R...
2005 – a city at the precipice
Bend 2030 visioning process (2005-06)
Bend‟s biggest conversation ever
Engagement „bending‟ the rules
 Council-led, community-owned process
 Public-private sponsors
 Incorporation of survey ...
Vision validation and endorsement
A „whole-of-community‟ vision (2006)
 Well-planned city
 Vibrant economy
 Quality environment
 Safe, healthy people
 ...
Detailed plan of action (2007)
63 partner groups implement plan
Q&A – visioning case study
Building local vision – lessons & tools
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Steven Ames Community visioning masterclass Part One April 2014

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Steven Ames Community visioning expert from Bend, Oregon - this is part one of a three part masterclass:
Part One: Building Local Vision
Part Two: Accelerating Envisioned Change
Part Three: Stewarding Civic Engagement

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Steven Ames Community visioning masterclass Part One April 2014

  1. 1. Vision, Change & Local Engagement Whole-of-Community Planning in a Fast-Moving World © 2014 Steven Ames Planning • All Rights Reserved A Master Class with Steven Ames NSW Department of Planning & Infrastructure APRIL 2014
  2. 2. Your presenter  STEVEN AMES Principal Steven Ames Planning | NXT Consulting Group Portland | Bend, Oregon  Sponsored by Engage2
  3. 3. Greetings from Portland
  4. 4. Shaped by its natural environment Photos: Walker • Macy; • www.KenDietz.com
  5. 5. Celebrated for its liveability www.portlandground.com
  6. 6. Leader in urban sustainability www.portlandground.com
  7. 7. Recognised for great planning
  8. 8. Guided by strategic vision
  9. 9. And yes…Portlandia, too.
  10. 10. Today‟s agenda and key themes  Learning objectives, agenda, context, caveats  Theme 1 – Building local vision  Theme 2 – Accelerating envisioned change  Theme 3 – Stewarding civic engagement  Open dialogue, questions & learning objectives
  11. 11. Group introductions…  Who are you?  What is your job?  One reason you are here today?
  12. 12. Learning objectives  What one idea or questions would you like to explore?
  13. 13. American context for planning  Strong local governments (cities, counties)  Direct citizen participation in local governance  Non-partisan local political tradition  Strong grassroots community involvement  Local political activism
  14. 14. Australian context for planning  Strong state government involvement in localities  Corporate-style local governance structures  More limited grassroots community involvement  Strong tradition of local “consultation”  Rapid evolution toward local “engagement”
  15. 15. Some caveats  All planning is place and culture specific  Planning and engagement continually evolve  Flexibility/adaptability are essential  Best practice involves risk and creativity  High tech does not replace high touch
  16. 16. Building Local Vision “If you don‟t know where you‟re going, you might end up someplace else.” – Yogi Berra
  17. 17.  Societal change and the need for strategic vision  What is strategic vision? (Oregon Model)  Best practice visioning (U.S. and Australia)  Case study in community visioning (Bend 2030)  Lessons and tools What I‟d like to talk about…
  18. 18. Our world is changing  Population growth, demographic shifts, migration  Environmental stresses and resource depletion  Economic globalisation and restructuring  Scientific and technological advances  Information and telecommunication  Social and cultural shifts
  19. 19. Local communities need vision  All global trends have local impacts  Local communities are front line of change  Local authorities often caught in reactive mode  Strategic vision is indicated  Most powerful vision grounded in community
  20. 20. What is strategic vision?  Tracking emerging trends & issues  Exploring alternative scenarios or strategies  Charting a preferred scenario (vision)  Putting vision into action  Measuring progress over time
  21. 21. What is visioning?  A process through which a local council and community creates a strategic vision – and begin to make it happen.  A strategic framework for other municipal plans, policies, decisions and investments.
  22. 22. Vision = preferred „destination‟  Long-term  Comprehensive  Value-based  Direction oriented  Motivational
  23. 23. Plan = road map to get „there‟  Near-term  Specific  Information-based  Action oriented  Instructional
  24. 24. Vision builds…confidence. The Oregon Model
  25. 25. Visioning in Oregon  Strong statewide community-based planning system  Focus on land use, growth and development  Planning for growth – but not for change  Wanted: more comprehensive view of planning  ‘Visioning’ was the response
  26. 26. The Oregon Model
  27. 27. Five driving questions  Where are we now?  Where are we going?  Where do we want to be?  How do we get there?  Are we getting there?
  28. 28. Five key activities  Where are we now? 4 Community Profile  Where are we going? 4 Trends Analysis  Where do we want to be? 4 Vision Statement  How do we get there? 4 Action Plan  Are we getting there? 4 Targets, Measures
  29. 29. Blue Mountains, New South Wales
  30. 30. Wyndham, Victoria
  31. 31. South Perth, Western Australia
  32. 32. Visioning benefits…  Brings community together in positive context  Facilitates deeper understanding of change  Creates sense of direction  Develops concrete goals & strategies  Promotes plan of action
  33. 33. Second order benefits…  Enriches citizen engagement  Strengthens community cohesion  Promotes community partnerships  Catalyses community change  Fosters relationship and leadership
  34. 34. Q&A – Change, Vision, Oregon Model
  35. 35. Visioning Case Study
  36. 36. Welcome to Bend, Oregon…
  37. 37. Where mountains and desert meet…
  38. 38. A big town becoming a small city…
  39. 39. Vibrant local culture…
  40. 40. Healthy, active lifestyles…
  41. 41. A great place to grow and learn…
  42. 42. Short history of Bend  Explorers, trappers, white settlement (1800s)  Railroads, lumber mills, wood products (1900s)  Recreation and tourism (1950s)  Lifestyle-driven real estate boom (1990-2000s)  Economic collapse (2006-07)
  43. 43. 2005 – a city at the precipice
  44. 44. Bend 2030 visioning process (2005-06)
  45. 45. Bend‟s biggest conversation ever
  46. 46. Engagement „bending‟ the rules  Council-led, community-owned process  Public-private sponsors  Incorporation of survey research & QDA  Sophisticated branding and marketing  Website and internet access
  47. 47. Vision validation and endorsement
  48. 48. A „whole-of-community‟ vision (2006)  Well-planned city  Vibrant economy  Quality environment  Safe, healthy people  Strong community  Creative, learning culture
  49. 49. Detailed plan of action (2007)
  50. 50. 63 partner groups implement plan
  51. 51. Q&A – visioning case study
  52. 52. Building local vision – lessons & tools

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