Tracysays hi.Facebook 101Best Practices
We want you to go from this…Powered by:
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Agenda1. Facebook Business Page vs. Personal Timelines Creating a Facebook Business Page Profile Photo/Cover Photo – Fac...
Personal Timeline vs.Pages
Personal Timelines vs. PagesPersonal Timelines and Pages are two totally separateFacebook products with separate terms of ...
Personal Timelines vs. PagesHow are Pages different from personal timelines?(From Facebook)Each person has one account and...
Personal Timelines vs. PagesFacebook Pages: Pages look similar to personal timelines, but they offerunique tools for conn...
Personal Timelines vs. PagesWhat a Profile looks like…
Personal Timelines vs. PagesWhat a Page looks like (owned)…
Personal Timelines vs. PagesWhat a Page looks like (others)…
Creating a Page
Creating a Facebook Business PageGo to: Facebook.com/pages/create
Creating a Facebook Business PageGo to: Facebook.com/pages/create
Creating a Facebook Business PageGo to: Facebook.com/pages/create
Creating a Facebook Business PageGo to: Facebook.com/pages/create
Creating a Facebook Business PageGo to: Facebook.com/pages/create
Creating a Facebook Business PageGo to: Facebook.com/pages/createRules andRecommendationsImage Size: 150 x 150Logo, Your...
Creating a Facebook Business PageGo to: Facebook.com/pages/createMark D’Andrea REALTOR®
Creating a Facebook Business PageGo to: Facebook.com/pages/createMark D’Andrea REALTOR®
Creating a Facebook Business PageGo to: Facebook.com/pages/createRules andRecommendationsImage Size: at least815 wide x 3...
Creating a Facebook Business PageGo to: Facebook.com/pages/createMark D’Andrea REALTOR®
Mark D’Andrea REALTOR®Creating a Facebook Business PageGo to: Facebook.com/pages/create
Creating a Unique URLfor you Page
Creating a Unique URL for your PageGo to: Facebook.com/username
Creating a Unique URL for your PageGo to: Facebook.com/username
Creating a Unique URL for your PageGo to: Facebook.com/username
How to GenerateConversation
Generating ConversationThe best way to do that, is with:Great Content
2012 Media agency reportGenerating ConversationTo Begin dialogue…Ask a Question!Question Posts generateComment rates doubl...
2012 Media agency reportGenerating ConversationFill in the blank Posts receive 9times more Comments thanother posts.Post a...
2012 Media agency reportGenerating ConversationPosting one to two times perday produces 40% higher userengagementNot too m...
2012 Media agency reportGenerating ConversationPosts with 80 characters or lessreceives 66% higherengagementNot too long!
Go Live to Social Solutions
Future Classes
Social Media ClassesTo register, go to JoinWebinar.com and enter the Webinar ID below:LinkedIn: More than just an Online R...
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Facebook 101, Best Practices

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This presentation was created to show the best practices for marketing your business on Facebook. Topic covered are:
1. Facebook Business Page vs. Personal Timelines
Creating a Facebook Business Page
Profile Photo/Cover Photo – Facebook Rules
Creating your Unique URL and Page Name
2. How to Generate Conversation
What to post
How often to post
Ready to Post Content…
3. The Easiest Way to be Successful – Social Solutions: Go Live

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Facebook 101, Best Practices

  1. 1. Tracysays hi.Facebook 101Best Practices
  2. 2. We want you to go from this…Powered by:
  3. 3. To this...Powered by:
  4. 4. Agenda1. Facebook Business Page vs. Personal Timelines Creating a Facebook Business Page Profile Photo/Cover Photo – Facebook Rules Creating your Unique URL and Page Name2. How to Generate Conversation What to post How often to post Ready to Post Content…3. The Easiest Way to be Successful – Social Solutions: Go Live4. Next class: LinkedIn – More than just an Online Resume
  5. 5. Personal Timeline vs.Pages
  6. 6. Personal Timelines vs. PagesPersonal Timelines and Pages are two totally separateFacebook products with separate terms of service. As aresult, they require dramatically different strategies formarketing and business development success.When properly utilized as part of a clear Facebookmarketing strategy, Facebook pages can be an effectiveand profitable business tool for Realtors.* Harmon Enterprises
  7. 7. Personal Timelines vs. PagesHow are Pages different from personal timelines?(From Facebook)Each person has one account and login information. Each accountcan have a personal timeline and manage multiple Pages.Personal timelines: Timelines are for individual, non-commercial use. Timelines represent individual people and must be heldunder an individual name. You can follow Timelines to see public updates of peopleyou’re interested in but aren’t friends with.
  8. 8. Personal Timelines vs. PagesFacebook Pages: Pages look similar to personal timelines, but they offerunique tools for connecting people to a topic you careabout, like a business, brand, organization or celebrity. Pages are managed by admins who have personal timelines.Pages are not separate Facebook accounts and do not haveseparate login information from your timeline. Pages provide insights to help admins understand howpeople are interacting with the Page. You can like a Page to see updates in News Feed aboutbrands you care about.
  9. 9. Personal Timelines vs. PagesWhat a Profile looks like…
  10. 10. Personal Timelines vs. PagesWhat a Page looks like (owned)…
  11. 11. Personal Timelines vs. PagesWhat a Page looks like (others)…
  12. 12. Creating a Page
  13. 13. Creating a Facebook Business PageGo to: Facebook.com/pages/create
  14. 14. Creating a Facebook Business PageGo to: Facebook.com/pages/create
  15. 15. Creating a Facebook Business PageGo to: Facebook.com/pages/create
  16. 16. Creating a Facebook Business PageGo to: Facebook.com/pages/create
  17. 17. Creating a Facebook Business PageGo to: Facebook.com/pages/create
  18. 18. Creating a Facebook Business PageGo to: Facebook.com/pages/createRules andRecommendationsImage Size: 150 x 150Logo, Your PhotoNothing derogatoryor inappropriate
  19. 19. Creating a Facebook Business PageGo to: Facebook.com/pages/createMark D’Andrea REALTOR®
  20. 20. Creating a Facebook Business PageGo to: Facebook.com/pages/createMark D’Andrea REALTOR®
  21. 21. Creating a Facebook Business PageGo to: Facebook.com/pages/createRules andRecommendationsImage Size: at least815 wide x 315 highNo more than 20%of your cover photocan be textNothing derogatoryor inappropriate
  22. 22. Creating a Facebook Business PageGo to: Facebook.com/pages/createMark D’Andrea REALTOR®
  23. 23. Mark D’Andrea REALTOR®Creating a Facebook Business PageGo to: Facebook.com/pages/create
  24. 24. Creating a Unique URLfor you Page
  25. 25. Creating a Unique URL for your PageGo to: Facebook.com/username
  26. 26. Creating a Unique URL for your PageGo to: Facebook.com/username
  27. 27. Creating a Unique URL for your PageGo to: Facebook.com/username
  28. 28. How to GenerateConversation
  29. 29. Generating ConversationThe best way to do that, is with:Great Content
  30. 30. 2012 Media agency reportGenerating ConversationTo Begin dialogue…Ask a Question!Question Posts generateComment rates double that ofNon-Question Posts.
  31. 31. 2012 Media agency reportGenerating ConversationFill in the blank Posts receive 9times more Comments thanother posts.Post a fill in the blank.I like…
  32. 32. 2012 Media agency reportGenerating ConversationPosting one to two times perday produces 40% higher userengagementNot too much!(doesn’t apply to replying)
  33. 33. 2012 Media agency reportGenerating ConversationPosts with 80 characters or lessreceives 66% higherengagementNot too long!
  34. 34. Go Live to Social Solutions
  35. 35. Future Classes
  36. 36. Social Media ClassesTo register, go to JoinWebinar.com and enter the Webinar ID below:LinkedIn: More than just an Online ResumeDate: Friday, May 31, 2013Time: 1:00pm – 2:00pm EDTWebinar ID: 182744545Space is limited, so register right away!Powered by:
  37. 37. Thank You!Powered by:

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