I hope today is one  of those days youlook back on in 5 – 10 years and think    WOW!!
Social Media will completely redesign    how your organization works        – and how you lead.
…it might take 20 years…
…but it is coming.
#lederskolen
Social Media as a Leadership Tool
Question:
What does ‘’Social Media as aLeadership Tool’’ mean to you?
Can’t live                                    without it                                  Nice tool;                      ...
‘’…I don’t really know….’’
Social Media Adoption Path                                                                                           Value...
…both your biggest threat……and your biggest     opportunity.
Facebook will completelychallenge your business model.
But that’s not the topic for today.
Social Media - and social enterprise mass collaboration software - as a          Leadership Tool
shouldwe use   social media?
What is it, really?
Social media is an   idea                        ,          not a tool.
Social media has  little to do with technology
Social media is an   idea                        ,          not a tool.
Management 2.0
Social media will radically change  your very idea of leadership.
…and you will nolonger need 50 %of your managers.
G-leadership
Open
Sorry, we don’t distribute slides.We give out paper       copies only.
109presentations
Open
Open
Employee satisfaction surveys
Leadership surveys
Can you even imaginethis being open…?
SalaryMy Performance reviewLeadership score: 86Leadership ranking: top 5 %Followers: 4400
…So even more people could    pick her when they  choose their own boss.
Open
E-mail today….
…the best we have,but not very efficent.
‘’We have no use for social media.       It’s a waste of time’’                             - Manager, 2012
“It’s a great              invention           but who would            want to use it              anyway?”- U.S. Preside...
‘’My children use Facebook….But it has no value in the workplace’’                                - Manager, 2012
“This ‘telephone’ has too many shortcomings to be seriously    considered as a means of communication. The device is  inhe...
‘’We don’t need this social media.        We have e-mail’’                              - Manager, 2012
‘’The Americans have need of thetelephone, but we do not. We have     plenty of messenger boys.”                   - Sir W...
‘’There has been opposition to every innovation in the history ofman, with the possible exception of            the sword’...
Technology plattform A menu of choices
Social Media Adoption Path                                                                                           Value...
But, social media should not bemanaged as an IT effort (alone).       - Bradley & McDonald, 2011
The first step   is   redefining your own idea                 of your personal   leadership.
Changing your leadership paradigm
Employeesexpect social         Collaborati    Access to   culture                on        Leadership           Platform  ...
Can you see your company on a completely open, transparent,      social plattform?
‘’…society is only at a starting point   of a new management model’’                  - Bradley & McDonald, 2011
Management 2.0
Today we are only seeing the tip of the iceberg for social media and change.                           - Bradley & McDonal...
20 years….
So what can you   do?
1. Start your Twitter today   2. Move your team or project to       Yammer, Chatter or Facebook        3. Experiment, expe...
Curious to learn more?
Thank you#lederskolen
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
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Social Media as a Leadership Tool

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#Lederskolen, BI Stavanger 2. mars 2012.

Social media as a leadership tool.

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  • There are two major ways that organizations are responding to social media in 2012:There are those who are experimenting with a social media channel strategy. They have been busily tinkering in social media over the past few years deploying apps and Facebook pages. The monstrous valuation of Facebook seems to ratify the social space as the must-be-in marketing channel. Other brands are committed to connecting social to all parts of their business, convinced it delivers value today and will pay out big dividends over time. Facebook may still be important but it is but one platform in a larger strategy. These brands want to transform how they do things. Brands like IBM have steadily been applying social media collaboration capabilities internally and reaping the benefits of operations and innovation excellence. Brands like Ford have been building brand advocacy from a growing community of supporters and increasing customer and brand value at the same time.
  • There are two major ways that organizations are responding to social media in 2012:There are those who are experimenting with a social media channel strategy. They have been busily tinkering in social media over the past few years deploying apps and Facebook pages. The monstrous valuation of Facebook seems to ratify the social space as the must-be-in marketing channel. Other brands are committed to connecting social to all parts of their business, convinced it delivers value today and will pay out big dividends over time. Facebook may still be important but it is but one platform in a larger strategy. These brands want to transform how they do things. Brands like IBM have steadily been applying social media collaboration capabilities internally and reaping the benefits of operations and innovation excellence. Brands like Ford have been building brand advocacy from a growing community of supporters and increasing customer and brand value at the same time.
  • What employees expect and can accomplish via social exceeds organizations ability to manageA millennial workforce expects platform freedom. They laugh in the face of blocked Facebook or YouTube access as they whip out their smart phones. And they expect to use their own devices, not the 7 year old computers on their desks Horizontal collaboration challenges the hierarchical structure of most modern businesses. This is the common human behavior that social media enablesEmployees expect to have some regular, informal access to leadership. Whether as a twitter follower or a hallway conversation. Star chamber management teams are quickly becoming an anachronism. The separation between professional and personal relationships is falling away. We are just as likely to be communicating with a client or business partner via Facebook as a college friend.
  • Social Media as a Leadership Tool

    1. 1. I hope today is one of those days youlook back on in 5 – 10 years and think WOW!!
    2. 2. Social Media will completely redesign how your organization works – and how you lead.
    3. 3. …it might take 20 years…
    4. 4. …but it is coming.
    5. 5. #lederskolen
    6. 6. Social Media as a Leadership Tool
    7. 7. Question:
    8. 8. What does ‘’Social Media as aLeadership Tool’’ mean to you?
    9. 9. Can’t live without it Nice tool; we stay in Pretty touch. useless, Don’t really. like it.Don’t Waste of time.like it.Don’tget it.
    10. 10. ‘’…I don’t really know….’’
    11. 11. Social Media Adoption Path Value Nervous Listening Experimenting Connecting Fully integrated Ambivalence Unconnected Leadership experiments spring applies up everywhere governance and100 across the business enlightened social brand management to extract more value 0 Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
    12. 12. …both your biggest threat……and your biggest opportunity.
    13. 13. Facebook will completelychallenge your business model.
    14. 14. But that’s not the topic for today.
    15. 15. Social Media - and social enterprise mass collaboration software - as a Leadership Tool
    16. 16. shouldwe use social media?
    17. 17. What is it, really?
    18. 18. Social media is an idea , not a tool.
    19. 19. Social media has little to do with technology
    20. 20. Social media is an idea , not a tool.
    21. 21. An idea…. More open True knowledge-driven organizationA culture of sharing More adaptive organization More transparentMore collaborative Increasing autonomy More personally connected Better information
    22. 22. Management 2.0
    23. 23. Social media will radically change your very idea of leadership.
    24. 24. …and you will nolonger need 50 %of your managers.
    25. 25. G-leadership
    26. 26. Open
    27. 27. Sorry, we don’t distribute slides.We give out paper copies only.
    28. 28. 109presentations
    29. 29. Open
    30. 30. Open
    31. 31. Employee satisfaction surveys
    32. 32. Leadership surveys
    33. 33. Can you even imaginethis being open…?
    34. 34. SalaryMy Performance reviewLeadership score: 86Leadership ranking: top 5 %Followers: 4400
    35. 35. …So even more people could pick her when they choose their own boss.
    36. 36. Open
    37. 37. Some of the consequences when youtruly implement Social media.
    38. 38. E-mail today….
    39. 39. …the best we have,but not very efficent.
    40. 40. ‘’We have no use for social media. It’s a waste of time’’ - Manager, 2012
    41. 41. “It’s a great invention but who would want to use it anyway?”- U.S. President , Rutherford B.Hayes, after a demonstration ofAlexander Bell’s first telephone, 1872
    42. 42. ‘’My children use Facebook….But it has no value in the workplace’’ - Manager, 2012
    43. 43. “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” - Western Union Company internal memo, 1876
    44. 44. ‘’We don’t need this social media. We have e-mail’’ - Manager, 2012
    45. 45. ‘’The Americans have need of thetelephone, but we do not. We have plenty of messenger boys.” - Sir William Preece, Chief Engineer, British Post Office, 1878
    46. 46. ‘’There has been opposition to every innovation in the history ofman, with the possible exception of the sword’’ — Benjamin Dana
    47. 47. Technology plattform A menu of choices
    48. 48. Social Media Adoption Path Value Nervous Listening Experimenting Connecting Fully integrated Ambivalence Unconnected Leadership experiments spring applies up everywhere governance and100 across the business enlightened social brand management to extract more value 0 Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
    49. 49. But, social media should not bemanaged as an IT effort (alone). - Bradley & McDonald, 2011
    50. 50. The first step is redefining your own idea of your personal leadership.
    51. 51. Changing your leadership paradigm
    52. 52. Employeesexpect social Collaborati Access to culture on Leadership Platform Blended freedom Relationships
    53. 53. Can you see your company on a completely open, transparent, social plattform?
    54. 54. ‘’…society is only at a starting point of a new management model’’ - Bradley & McDonald, 2011
    55. 55. Management 2.0
    56. 56. Today we are only seeing the tip of the iceberg for social media and change. - Bradley & McDonald, 2
    57. 57. 20 years….
    58. 58. So what can you do?
    59. 59. 1. Start your Twitter today 2. Move your team or project to Yammer, Chatter or Facebook 3. Experiment, experiment 4. Draw up a roadmap for social technologies in your organization.Leadership – culture – collaboration - IT
    60. 60. Curious to learn more?
    61. 61. Thank you#lederskolen

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