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Lederskolen Sosiale medier
 

Lederskolen Sosiale medier

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Talk on social media given at Lederskolen September 14th 2012.

Talk on social media given at Lederskolen September 14th 2012.

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    Lederskolen Sosiale medier Lederskolen Sosiale medier Presentation Transcript

    • LinkedIn,nettverk og B2B Lederskolen 14. september 2012
    • ‘’The real power of social technologiesis only justbeginning tobe understood’’
    • ‘’Vi kommer til å undervisesosiale medier neste 10 årene’’
    • Handler om ledelse.
    • Anita Krohn TraasethAdministrerende DirektørHP Norge
    • LinkedIn,nettverk og B2B
    • 1) Hvordan er din bruk av sosiale medier i profesjonell sammenheng? 2) Hvordan brukerdin organisasjon sosiale medier?
    • Social Media Adoption Path Value Nervous Listening Experimenting Connecting Fully integrated Ambivalence Unconnected Leadership experiments spring applies up everywhere governance and100 across the business enlightened social brand management to extract more value 0 Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
    • ‘’Gartner’s Hype Cycle’’
    • ‘’…a must’’
    • 4 typer brukere 4. Profesjonell Linkedin Recruiter 3. Bruker Premium account Aktiv bruker 2. Tilstede…. Oppdatert CV  Har en konto, men…1. Ukjent…. Kjenner til Linkedin….Hva er Linkedin?
    • Linkedin, Facebook ogsosiale medier vil snu rekrutteringsbransjen opp-ned.
    • Hvor langt hardere kommet?
    • Hvor langt hardere kommet?
    • Hvordan utvikler duditt åpne lederskap?
    • Plattform & samhandling
    • ‘’….fully implementing social technologies……companies have an opportunity to raise theproductivity of interaction workers—high-skill knowledge workers, including managersand professionals—by 20 to 25 percent’’ - McKinsey, 2012
    • 66 % internt
    • Social media is an idea…
    • An idea…. More open True knowledge-driven organizationA culture of sharing More adaptive organization More transparentMore collaborative Increasing autonomy More personally connected
    • Management 2.0
    • Technology 2.0
    • Begynne på….1) ‘’Stolt CV’’ på Linkedin2) 500 kontakter på Linkedin3) Del dagen i dag internt i egen bedrift
    • Takk for meg
    • Takk for meg Twitter: @engageinnovate Blog: http://wp.me/1BUWt Linkedin: linkedin.com/in/christianrangen Facebook: facebook.com/engageinnovate Web: engage-innovate.com Pinterest: http://pinterest.com/piratethinking E: christian@engage-innovate.com M. +4792415949