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Lederskolen 9.12.2011: Strategi med andre øyne
 

Lederskolen 9.12.2011: Strategi med andre øyne

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A 90 minutes talk given a BI Stavanger for "Lederskolen".

A 90 minutes talk given a BI Stavanger for "Lederskolen".

In Norwegian (mostly)

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  • http://www.socialmediaexaminer.com/why-social-media-gaming-is-big-business-for-your-business/
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • one of the most important cars ever designed.Read more: http://www.time.com/time/magazine/article/0,9171,1702264,00.html#ixzz1cwDNsJ5s
  • http://www.inc.com/30under30/2011/index.html
  • Vijay Govindarajan in his highly acclaimed Ten Rules for Strategic Innovators: From Idea to ExecutionRead more: http://edwardboches.com/the-30-percent-rule-innovation-calls-for-20somethings#ixzz1ddW2FefC

Lederskolen 9.12.2011: Strategi med andre øyne Lederskolen 9.12.2011: Strategi med andre øyne Presentation Transcript

  • Strategi & innovasjonDet er mye vi ikke forstår enda...
  • Verdens best selgende åpningsfilm noensinne.Omsatte for $155 mill. første helgen
  • Spillet ‘’Black Ops’’ omsatte for $360 mill. – første døgnet
  • - Første døgnetSpillet ‘’Modern Warfare 3’’ omsatte for $400 mill.
  • Antall uker for å nå $1 mrd.
  • Største ‘’entertainment’’suksess åpning gjennom tidene.
  • Større enn klassikerne
  • Hvor mye forstår vi av strategien i ‘’spill’’?
  • En historie om Fisk.
  • 2007
  • OkayVi vil lage et selskap ...
  • Vi vil lage spill. ...
  • Vi vil lage spill ...– for Facebook.
  • Som folk kan spille gratis. ...
  • Og innen 700 dager skal ... vi selge selskapet.
  • For 400 millioner. ...
  • Dollar. ...
  • ‘’Right’’
  • Og innen 700 dager skal ... vi selge selskapet.
  • ‘’Vi var en gjeng kompiser somalltid drømte om å lage spill...’’
  • Forklar det med bruk avklassiske strategimodeller.....
  • Dream Bigger
  • ‘’A completelyCloud-driven business model’’
  • ‘’A completelyinnovative business model’’
  • http://www.youtube.com/watch?v=nMCcYa_gLZs
  • Etter 20 måneder
  • Etter 20 måneder
  • Business Model Canvas Osterwalder, Pigneur, 2010
  • KP Key Partner KA Key Activities VP Value Proposition CR Customer CS Customer Relationship Segments Social Gaming KR Key Resoureces CH Channel Change how the World plays gamesC$ Cost Structure R$ Revenue Stream
  • Have you considered creating a game for your business? Lori Taylor, Social media marketing expert, http://www.socialmediaexaminer.com/why-social-media-gaming-is-big-business-for-your- business/
  • Spark Strategic Imagination. - Professor Johan Roos
  • I want you to build me a carthat sells profitabliy for less than US$ 2000!
  • ‘’It Can’t Be Done’’
  • …one of the most important cars ever designed. - Time Magazine, 2008
  • ‘’People don’t want tobuy their food online’’
  • http://www.youtube.com/watch?v=fGaVFRzTTP4
  • Tesco reinventsgrocery shopping
  • ‘’It Can’t Be Done’’
  • ‘’12 years ago we had the digital camera. But consumers did not want it.’’ Kodak’s Chief Innovation Officer, Dr. Gerald Reckert, 2011
  • ‘’There are tons of things we could have done years ago; if we only could have imagined it.’’ - Richard Seymour
  • .....the problem...
  • Dinosaur teorienIkke en fullt ut utviklet teori enda..... Dette er action research i praksis .
  • Hypotese
  • Din leder er mann over 40.
  • Han er mer opptatt av å beholde og beskytte dagens, fremfor å prøve nye ting.
  • Nei.
  • Nei...
  • Nei.......
  • Nei!
  • ‘’Det er sikkert best om vifortsetter slik vi gjorde i fjor...’’
  • ‘’That curiosity. You’ll lose iteventually because you’re going to get old. And the older you get the harder it is to take an interest innew things. I find it in myself....you have to force yourself’’ - Michael Lewis, FT, Nov 13. 2011
  • Dinosaur teorien sier at du når etpunkt, da forsvinner kreativiteten,nysjerrigheten, lysten på endring,lysten på risiko og prøve nye ting.
  • Endring blir ubehagelig.
  • Innovasjon og nye ideer stopper.
  • Kort sagt. Du blir en dinosaur.
  • Men, Dinosaur er en mental ‘alder’. Det er ikke en fysisk alder. Hypotese
  • “It is not the strongest of thespecies that survives, nor the most intelligent thatsurvives. It is the one that is the mostadaptable to change.”
  • Hva har de følgende selskap til felles?
  • Alle ble startet av folk under 30. *Bezos var 30, Nike hadde en eldre kollega. Disneys eldre bror var like over 30.
  • Hvilke muligheter gir dittselskap ansatte under 30?
  • 30/30 Regelen i strategi
  • Vijay Govindarajan ,Ten Rules for Strategic Innovators: From Idea to Execution
  • Strategic Planning Strategic Innovation Analytical Creative Logical and linear DisruptiveExpect the future to be much Expect the future to be dynamic like the present and differentDeveloping existing business Developing alternativ (new) model business model Focus on improving Focus on new realities performanceTechnology & product-driven Customer-drivenFollowing traditions, rules and Breaking traditions, rules and mental models mental models
  • I also realized how creatively bankrupt mostcompanies are today. With a constant focus on costcutting, efficency gains, and top-down control, too many organizations have lost their mojo. - Josh Linkner
  • Christian Rangen Høyskolelektor, Handelshøyskolen BI Partner, Engage // Innovate Twitter: @engageinnovate Blog: http://wp.me/1BUWtWeb: www.bi.no/en/Research/Academic-homepage/?ansattid=A1110305 E: christian.rangen@bi.no M. +4792415949