Strategy and innovation is changing. The world needs new strategy tools. We design tools to make strategy & innovation happen at your company. This hands-on workshop will give you five new tools for Strategic innovation, Business model innovation, Innovation mindset and Innovation mapping, with case studies on Tesla Motors, Google and Amazon. This action-driven workshop will provide you with emerging tools for strategic innovation. You will apply these to your ongoing innovation challenges – and put the tools to work in your own organization. Master new tools to change how your company works on innovation. Take-away your personal toolkit and "Dream Bigger: Your Personal Innovation Sketchbook" Led by Christian Rangen, Elisabeth Ovstebo and Inger Hanne Vikshaland Founders, Engage // Innovate & authors, Strategy Tools for the Next Generation.

1. Strategy Tools - in Action
#FEIEMEA
#STFTNG

6. Christian Rangen
Partner
Co-Founder
Elisabeth Øvstebø
Managing Partner
Co-Founder
Inger Hanne Vikshåland
Consultant
Head of Marketing & Events

9. The building blocks of
innovativeorganizations

12. Map out your company; Why; What, How, using a 1 – 6 scale

16. .....
Cut costs and defend the
core business
Let’s analyzeI want to see the financials
Your typical Board of Directors
or Top Managemement teams

17. Cost-cutting
$$$

18. Transformational
capacity
Legacy core
business

21. Shifting strategy

26. .....runs 2000+ business model experiments per year

27. ‘’We plant seeds
that may take
7+ years
to bear fruits’’

28. ‘‘…if we needed financial
results in 2-3 years, most
of our things would never
have happened’’

29. 3 kinds of innovation Clay Christensen, Harvard

30. Efficiency
-based
innovations
LEAN, Simplify
Cut costs, Downsizing,
Frees up, preserves capital
STEP: Statoil Technical
Efficiency Program

31. Performance
–improving
innovations
Improve what already is
Product upgrades
Limited use of capital
iPhone 6+

32. Market
-creating
innovations
Create new business models+
Create new customers
Put capital to use
Most value is created
Shackleton, Zaptec, 1 billion

33. …most understand …many think about ….few grasp

38. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3

41. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3

43. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3

48. ‘’Tesla’s
business
model
defies all
logic’’
- CNN, 2013 !

49. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3

51. Design a structure for
transformation

52. ”The problem is
NOT
new ideas”

53. The problem is the
system, processes,
methods, tools and
resource allocation.

54. …it’s the HOW of the
organization

55. How can you build an
architecture of
transformation?

56. M + S + M

58. M + S + M
Architecture

59. Money + Structure + Mandate
Architecture

60. Money
#1
We
have
easy
access
to
minor
investment
funds
for
new
ideas
and
new
ventures
#2
As
a
company,
we
are
truly
great
at
making
explora>ve
investments

61. Structure
#3
We
have
a
unit
(person,
team,
department)
responsible
for
en>rely
new
business
development
#4
We
have
a
corporate
structure
for
early
ventures,
strategy
experiments,
growth,
spin-­‐ins,
spin-­‐outs
for
new
businesses

62. Mandate
#5
We
have
an
explicit
growth
ambi>on
from
the
Board
of
Directors
and
Top
Management
#6
We
have
a
license
to
think
big,
dream
big
and
take
calculated
strategic
risks

63. Transformational
capacity
Legacy core
business

64. Your turn;
Designing a
transformation

70. Thanks for joining
Leave your
e-mail, and
we’ll send
you slides
and tools

71. Christian Rangen
Partner
Co-Founder
christian@engage-innovate.com
Elisabeth Øvstebø
Managing Partner
Co-Founder
elisabeth@engage-innovate.com
Inger Hanne Vikshåland
Consultant
Head of Marketing & Events
ingerhanne@engage-innovate.com

72. Strategy & innovation cunsulting company
Contact
www.engage-innovate.com
christian@engage-innovate.com
Twitter: @engageinnovate
See get your tools at
www.strategytoolsforthenextgenerations.com
Visit us at Innovation Dock