Enform Australian Performance Products Usomer survey 2009

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    Enform Australian Performance Products Usomer survey 2009 - Presentation Transcript

    1. Australian Performance Products Usomer Survey 2009
      Outline and sample results summary
      Survey conducted August 2009
      www.enform.com.au
      Copyright ABN 23 123 977 189
    2. Australian Performance Products Usomer Survey 2009
      Targets were performance enthusiasts and industry participants,79% described as “performance enthusiasts including DIY”
      68% from Australia & NZ, 19% from North America
      Survey targeted 15,000+ via online response with resultant sample size representing 95% confidence level +/-5%
      Survey was divided into several parts to cover key topics including;
      sources of performance product information and research used
      purchasing intentions including most likely buying channels
      online sources used for researching or buying performance products
      performance brands used in Australia, awareness and related Net Promoter Scores (NPS)*
      *NPS and Net Promoter Score, Bain & Company, and Fred Reichheld www.netpromoter.org
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    3. Australian Performance Products Usomer Survey 2009
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    4. Australian Performance Products Usomer Survey 2009
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    5. Australian Performance Products Usomer Survey 2009
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    6. Australian Performance Products Usomer Survey 2009
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    7. Australian Performance Products Usomer Survey 2009
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    8. Australian Performance Products Usomer Survey 2009
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    9. Australian Performance Products Usomer Survey 2009
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    10. Australian Performance Products Usomer Survey 2009
      Q. On a scale of 0 to 10 how likely is it that you would recommend the following brands to a friend or colleague? (Net Promoter Score index*)
      Contact Enform Networks for details of NPS results.
      *Net Promoter Score index - for more on this important consumer advocacy metric visit www.netpromoter.org
      Australian Performance Products Usomer Survey – August 2009
      Copyright ABN 23 123 977 189
    11. Australian Performance Products Usomer Survey 2009
      Contact Enform Networks for detailed results
      www.enform.com.au
      Copyright ABN 23 123 977 189
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