Enform Australian Business Travel Survey 2009

Australian Business Travel Survey 2009
Outline and sample results summary
Survey conducted July 2009
www.enform.com.au
Copyright ABN 23 123 977 189

Conducted by Enform Networks, in collaboration with an Australian travel management company.
Targets were Australian business travelers and or those involved in managing or arranging business travel.
Survey was completed by 300 respondents via online questionnaire with follow-up phone interviews of 109 within sample.
Survey carried out over 3 weeks in late April early May 2009 .
Survey was divided into several parts to cover key topics including;
business travel management in the current economic climate
business and corporate travel trends in the current environment
sources of travel information and research used
technology, systems and how they relate to travel management
user and traveler preferences and priorities
business travel brands used in Australia, awareness and related Net Promoter Scores (NPS)*
Australian Business Travel Survey – July 2009

Q. On a scale of 0 to 10 how likely is it that you would recommend the following brands to a friend or colleague? (Net Promoter Score index*)

Qantas
Virgin Blue
Jetstar
Singapore Airlines
Emirates
Westin
Sheraton
Hilton
Wotif.com
Lastminute.com.au
Hertz
Avis
Europcar

Contact Enform Networks for details of NPS scores.
*Net Promoter Score index - for more on this important consumer advocacy metric visit www.netpromoter.org

Contact Enform Networks for detailed results
www.enform.com.au