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Fundraising: How to better understand your donors' needs

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Tim Bete, nonprofit marketing consultant and copywriter, discusses how to better understand your donors and why understanding their needs will transform your organization.

Tim Bete, nonprofit marketing consultant and copywriter, discusses how to better understand your donors and why understanding their needs will transform your organization.

Published in: Business, News & Politics

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  • 1. Tim Bete
    President & Chief Copywriter
    What do your donors really want?
    www.EnergizedCopy.com
  • 2. Are you in touch
    with your donors?
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 3. What are your donors
    thinking and feeling?
    What do they
    want to have?
    What are they
    trying to avoid?
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 4. Those questions
    will transform
    your non-profit.
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 5. Crowdsourcingis the act of
    taking tasks traditionally performed by
    an employee or contractor, and
    outsourcing them to a group (crowd)
    of people in the form of an open call. Crowdsourcing leverages the mass collaboration enabled by Web 2.0 technologies to achieve business goals.
    Source: Wikipedia
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 6. Don't convince people to say what
    YOU want.
    Listen to what they
    say andmimic it.
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 7. “Tim’s work speaks directly
    to the client, in their language, about their needs,
    their fears, their hopes.
    Tim provides great results
    and an amazing value.”
    -- Carl Brown, president
    Impact Marketing
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 8. “I’m a PC
    and Windows 7
    was my idea.”
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 9. Get donors
    to become ambassadors for your mission
    and services
    non-profit consultant and copywriter
    www.EnergizedCopy.com
    Tim Bete
  • 10. Tim Bete
    President & Chief Copywriter
    Questions?
    Contact me at
    Tim@EnergizedCopy.com
    www.EnergizedCopy.com