The Community Engagement Project
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The Community Engagement Project

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The Community Engagement Project is a model for analyzing an existing...

The Community Engagement Project is a model for analyzing an existing
community. It can also be used in the planning stages when creating a new
community or social media program. The model is meant to be a prescriptive,
actionable evaluation framework for any online community.

The project is an aggregation of ideas and models developed by various thought
leaders in the field of community research. I have included references and links
that will expand the ideas beyond the brief overview given within each framework.

As you work through the five competencies and find areas for improvement in your
community and media efforts,

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  • The Purpose of The Community Engagement Project What you are reading is the first publication of The Community Engagement Project. We will step through the five levels of community engagement, defining each within its own framework. By working your way through the project, you will have a historical snapshot of your existing community and social media engagements and know which areas are functioning well and which need work. It is a simple work that anyone can use when starting a new community or evaluating an existing one. Ultimately, the model can be used for evaluating a company, department or team’s existing social media and community efforts, with specific criteria for determining ROI from those strategies. The Community Engagement Project will continue to evolve as I receive feedback from companies, organizations and individuals using it. I hope you find it useful and I encourage you to send me feedback as your community grows through planned content management, increased engagement, more social visibility through SEO, and verifiable ROI against true business objectives.
  • About the AuthorMark Miller is recognized internationally as a Senior Storyteller, weaving engaging tales to simplify the explanation of complex, technological solutions. He is the founder of two of the largest, online SharePoint communities in the world: NothingButSharePoint.com and EndUserSharePoint.com. Mark travels internationally from his home in New York City, speaking on the building of community, methods for using social media to engage an online audience, the uses of SharePoint for enterprise level collaboration, and the future of productivity.His most recent excursion included stops in Argentina, Uruguay, Chile and Antarctica, where he spoke to a colony of penguins on the comparison of on-premises SharePoint implementations vs hosted solutions.
  • About the AuthorMark Miller is recognized internationally as a Senior Storyteller, weaving engaging tales to simplify the explanation of complex, technological solutions. He is the founder of two of the largest, online SharePoint communities in the world: NothingButSharePoint.com and EndUserSharePoint.com. Mark travels internationally from his home in New York City, speaking on the building of community, methods for using social media to engage an online audience, the uses of SharePoint for enterprise level collaboration, and the future of productivity.His most recent excursion included stops in Argentina, Uruguay, Chile and Antarctica, where he spoke to a colony of penguins on the comparison of on-premises SharePoint implementations vs hosted solutions.

The Community Engagement Project The Community Engagement Project Presentation Transcript

  • Mark Miller, Senior StorytellerNothingButSharePoint/EndUserSharePoint Twitter: @EUSP
  • The Purpose of this Project
  • Five Frameworks to Rule them All
  • About the Author
  • Let’s Get Started
  • Return on Investment (ROI)
  • Return on Investment (ROI)
  • How to Start
  • ROI Tracking
  • Content Management
  • Content Management
  • Community Engagement
  • Community Engagement
  • Niche Groups
  • An Engaged Community
  • Social Engagement
  • Social Engagement
  • Search Engine Optimization (SEO)
  • Search Engine Optimization (SEO)
  • Conclusion
  • Mark Miller, Senior StorytellerNothingButSharePoint/EndUserSharePoint Twitter: @EUSP