Opim662 Syllabus


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Syllabus for OPIM662: Enabling Technologies, Spring 2010

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Opim662 Syllabus

  1. 1. The Wharton School, University of Pennsylvania Operations and Information Management Department Enabling Technologies Kartik Hosanagar 552 Huntsman Hall kartikh@wharton.upenn.edu (215) 573 0831 Important: In Spring 2010, Enabling Technologies will be taught on Tuesdays AND Thursdays from 3-6 pm, but only from January 14 to February 25. There will be no lectures rest of the semester. Students will work on projects rest of the semester and submit the projects at the end. This is a 1 cu. course and there will be the usual 39 hours of lectures (only fitted into 6 weeks). Important: Please use the syllabus posted on the course webcafe to get “up to the minute” class schedules. The information below is subject to change as we proceed. Course Description Conducting business in a networked economy invariably involves interplay with technology. The purpose of this course is to improve understanding of technology (what it can or cannot enable), the business drivers of technology-related decisions in firms, and to stimulate thought on new applications for commerce (including disruptive technologies). The class provides a comprehensive overview of various emerging technology enablers and culminates in discussion of potential business impact of these technologies in the near future. No prior technical background is assumed and hence every effort is made to build most of the lectures from the basics. Every class, we will choose a specific sector of the tech industry and investigate the technology enablers, the major players in the sector, competitive dynamics and future opportunities in the sector. The sectors covered include: Class 01. Introduction 02. Internet Industry Structure 03. Media Delivery Infrastructure (Content Delivery Networks, P2P) 04. Wireless/Cellular Markets (3G/4G) 05. Case: Qualcomm Inc 06. Mobile Platforms & Apps 07. Video on Demand/Interactive TV 08. Internet Media (what's unique) 09. Case: Media and the Internet 10. Internet Marketing I (Search Engines) 11. Internet Marketing II (Display Ads, Ad networks) 12. Internet Marketing III (Personalization, Recommender Systems) 13. Web 2.0 & Social Web (social media, social networks, etc) 14. Case: NTTDoCoMo (New Market Entry) 15. Analysis of First Movers in Technology Markets 16. Innovation in Tech Firms: Analysis of Google, Apple & Pixar
  2. 2. 17. Hit-driven Industries: Music, Movies, gaming, Venture Capital 18. Venture Capital Perspective on New Tech Opportunities (Guest Speaker) 19. Evaluating a Business Plan, wrap-up 20. Discussion Class Intended Audience and Prerequisites Anyone interested in understanding the various technologies fundamental to business in a networked world. No prerequisite or technical background is assumed. Class lectures are built from the basics and are self-contained. Students with a limited technical background will find the course a useful primer on technology from a managerial perspective. Students with moderate to advanced technical backgrounds may find the course a useful survey of emerging technologies. The course is highly recommended for students with interest in careers in any of the following areas: entrepreneurial management, venture capital, new media, consulting/strategy, and product management/business development in the tech sector. Requirements and Grading There are 4 parts that contribute to the final grade in the course. One of these is based on group work. 1) Semester project (Group) 40%. A group of 3-4 students can work on a class project. The scope of the project can vary from being a business plan, a survey, or a case-based analysis of a problem. Sample projects from previous years will be posted on webcafe. The semester project will be structured in phases and will include a field-based mini consulting project where students will consult for actual startups. 2) 2 Quizzes 20% 3) Case discussion 30% (3*10). There will be three “discussion classes”. For each of these cases, you should also submit a brief (max 2 page) write-up which summarizes your response to the case questions. Your write-up should reflect your own thoughts on the subject. 4) Class participation 10% Reading Materials for the Course 1. Cases available for download online. All other readings will be posted online (see course webcafe for updates as we proceed). Deliverables/Quizzes Dates TBA