Using

webinars

as a

marketing
tool

@

enveritasgroup
Why

webinars?
Industry Expert
• 

Rather than pitching and selling
to your customers, you are
offering value and increasing
their knowle...
Lead Generation

• 

Include lead generation
questions in sign-up form
(just ask for phone, email,
name & company)

• 

Se...
Announce Events,
Products, etc.
• 

Announce new product/event in
webinar (make sure you weave
this in without too much
pr...
How

do I host a
webinar?
Knowledge &
Passion
• 
• 

Offer useable, interesting content
Be knowledgeable and
passionate

By doing these things, you ...
For example:
This infographic
shows how
knowledge and
statistics can help
your case
Step 1: Audience
• 

Create an audience via social
media, a blog, e-newsletters, etc.

• 

What does your audience want?

...
Step 2: Planning
• 

Practice, practice, practice

• 

Time yourself

• 

Use more images than text

• 

Write an outline ...
Step 3: Begin
• 

Be on the call 30 minutes early

• 

Remind users that the webinar will
start soon and to be ready to ta...
Step 4: End
• 

Tell your audience that there is
a special discount, giveaway, or
download at the end

• 

Answer question...
Hosting

platforms
ZipCast
• 
• 
• 
• 
• 

SlideShare’s webinar platform
$19/month (SlideShare Pro account)
Simple and very easy to use
No li...
MeetingBurner
• 
• 
• 
• 

Clean interface
Easy to use
Can use Paypal
to collect payments
Can record & upload webinars
to ...
AnyMeeting
• 
• 
• 

Free
Include a survey in sign-up
Con: includes ads in sign-up
form

www.anymeeting.com
Google+ Hangouts
• 
• 
• 

Free, need to download an app
Many online tutorials
Most people have gmail and a
Google+ profil...
In short…
Webinars are a great marketing
tool with lots of great benefits and
proven ROI.
Take advantage of them!

enverit...
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Using Webinars as a Marketing Tool

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Learn how to effectively use webinars as a marketing tool for your business. Find out about tips that can help you ramp up your digital marketing efforts and meet new customers and clients. Become a thought leader and increase brand awareness by offering your expertise for free via webinars. Invite target leads, industry professionals and others that you want to push your message to and give them something of value to entice them to join your session. Learn about what platforms you can use to host webinars, how to attracts viewers, and much more.

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Using Webinars as a Marketing Tool

  1. 1. Using webinars as a marketing tool @ enveritasgroup
  2. 2. Why webinars?
  3. 3. Industry Expert •  Rather than pitching and selling to your customers, you are offering value and increasing their knowledge •  Paints you as an expert and lends credibility to the products and services you offer
  4. 4. Lead Generation •  Include lead generation questions in sign-up form (just ask for phone, email, name & company) •  Send follow up newsletters that offer value like free advice in a white paper
  5. 5. Announce Events, Products, etc. •  Announce new product/event in webinar (make sure you weave this in without too much promotion) •  No cost, can reach thousands of people
  6. 6. How do I host a webinar?
  7. 7. Knowledge & Passion •  •  Offer useable, interesting content Be knowledgeable and passionate By doing these things, you create value for yourself and your company.
  8. 8. For example: This infographic shows how knowledge and statistics can help your case
  9. 9. Step 1: Audience •  Create an audience via social media, a blog, e-newsletters, etc. •  What does your audience want? •  Offer a free white paper download/other incentive to sign up
  10. 10. Step 2: Planning •  Practice, practice, practice •  Time yourself •  Use more images than text •  Write an outline (no script, so you don’t sound robotic/scripted)
  11. 11. Step 3: Begin •  Be on the call 30 minutes early •  Remind users that the webinar will start soon and to be ready to take notes/ask questions •  Invite them to ask questions DURING the webinar •  Have an initial slide with webinar title and twitter handle
  12. 12. Step 4: End •  Tell your audience that there is a special discount, giveaway, or download at the end •  Answer questions
  13. 13. Hosting platforms
  14. 14. ZipCast •  •  •  •  •  SlideShare’s webinar platform $19/month (SlideShare Pro account) Simple and very easy to use No limit to attendees Can see audio, slides, or video of presenter
  15. 15. MeetingBurner •  •  •  •  Clean interface Easy to use Can use Paypal to collect payments Can record & upload webinars to social media www.meetingburner.com
  16. 16. AnyMeeting •  •  •  Free Include a survey in sign-up Con: includes ads in sign-up form www.anymeeting.com
  17. 17. Google+ Hangouts •  •  •  Free, need to download an app Many online tutorials Most people have gmail and a Google+ profile
  18. 18. In short… Webinars are a great marketing tool with lots of great benefits and proven ROI. Take advantage of them! enveritasgroup EnveritasGroupContentMarketing
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