Social Media Trainingfor the Pump Industry Marketers: Twitter by Charli K. MatthewsFounder & President of Empowering Pumps, LLC
Charli K. Matthews Thank you for joining us to learn about Social Media for the Pump Industry! I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com I have been in the industry for 9 years! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry. For the last two years, I watched and learned from leaders the Pump Industry. I could see there was a need for online platform to utilize social media. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.
Outline Twitter Thoughts vs Reality Twitter Basics – How to use it Using Twitter– How to use it with purpose Empowering Pumps How & Where Twitter is used on EP How to Grow your Network immediately
Twitter Thoughts Twitter is Hard Twitter is for Entertainment Twitter is for Young People Our industry is not using Twitter I don’t have the time to learn something new
Twitter Reality Twitter is Friendly, but not Personal Facebook is the Personal Platform Think of Twitter as a mini blog. It’s a tool to drive your customers to a particular site Twitter builds a friendly respect between followers For example, Favorite Fridays #FF is a day of thanks and giving a mention to those who were nice enough to follow or mention you. This is one of my favorite days on Twitter.
CONTENT The backbone of social media is content. So, START WRITING now… Start a Blog Create a Email Newsletter Join other Social Media Platforms Define your audience Think about your customers, then think about their customers…
Twitter: Basics To BEGIN LOGO BIO Website Contact List Let’s begin with your Profile
Using Twitter What’s most important to learn? Home – how you are seen @Connect #Discover Tools JustUnfollow.com TweetDeck, Social Share, Hootsuite, etc… Add to your site, newsletter, other social media sites
EmpoweringPumps.com Twitter on Empowering Pumps Company Profile Sponsorship Questions
NEXT MONTH:Learn how to use Facebook May 18, 2012 – 4:00PM EDTIF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME: CHARLI@EMPOWERINGPUMPS.COM