SlideShare a Scribd company logo
1 of 25
Download to read offline
Social Media Training
for the Pump Industry
Marketers: Linkedin
                       by
              Charli K. Matthews
Founder & President of Empowering Pumps, LLC
Charli K. Matthews
 Thank you for joining us to learn about Social Media for the
  Pump Industry!
 I am the President of Empowering Pumps, LLC and
  Publisher of EmpoweringPumps.com
 I have been in the industry for 9 years this month! The
  majority of my career I was spent as an Account Executive
  for Pumps & Systems Magazine. This is where I fell in love
  with the Pump Industry.
 For the last two years, I watched the increasing demand for
  social media involvement from the Pump Industry. This is
  why I built EmpoweringPumps.com and designed every
  page to use social media in some way.
Why is Linkedin
 Important?
How can it help me and/or my company?
Linked In Social Media Webinar
35% check Linkedin Daily
CONTENT
 The backbone of social media is content. So, START
  WRITING now… Start writing, everyday, on anything...
 Start a Blog
 Join Facebook, Twitter, and You Tube
 Create a Newsletter Database
 Define your audience
   Think about your customers, then think about their
    customers…
Linkedin
 Why is Linkedin my favorite social media outlet?
   It’s all about Business
        You can use it for lead generation
        You can use it to network
        You can use it to learn
        You can use it to teach
        You can use it to promote!
        You can use it to increase SALES!
Linkedin
 Do you have a Personal LinkedIn Profile?
   Is it 100% complete?
 Do you have a Company Profile?
   Are you using all the features available…


  Well… Let’s take a look!
Linked In Social Media Webinar
Linked In Social Media Webinar
Linked In Social Media Webinar
Company Profile
    How do I improve?
Linked In Social Media Webinar
Products & Services
Connecting
  How and Who?
Linked In Social Media Webinar
Linked In Social Media Webinar
Linkedin Groups
 How do I find groups related to the Pump Industry?
 How do I decide which groups to join?
 How do I participate in the discussions?
 Should I create my own group?
   How often do I monitor the group?
Linked In Social Media Webinar
Searching Groups
Linked In Social Media Webinar
Linked In Social Media Webinar
Linked In Social Media Webinar
QUESTIONS?
Don’t be afraid… There are no stupid questions!
NEXT MONTH:
   Learn how to use Twitter
               APRIL 27, 2012 – 4:00PM EDT

IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME:
            CHARLI@EMPOWERINGPUMPS.COM

More Related Content

What's hot

Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...
Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...
Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...Yogesh M. A.
 
Summery of socail media
Summery of socail mediaSummery of socail media
Summery of socail mediaAloosh1
 
Top 10 Buzzwords that changed traditional marketing world this year - Basic ...
Top 10 Buzzwords that changed traditional marketing world this year  - Basic ...Top 10 Buzzwords that changed traditional marketing world this year  - Basic ...
Top 10 Buzzwords that changed traditional marketing world this year - Basic ...Yogesh M. A.
 
My Presentation for PYP2013
My Presentation for PYP2013My Presentation for PYP2013
My Presentation for PYP2013Michael Street
 
Final project
Final project Final project
Final project Mans Ucr
 
Social Media Marketing | By Shishant Mahato
Social Media Marketing | By Shishant MahatoSocial Media Marketing | By Shishant Mahato
Social Media Marketing | By Shishant MahatoShishant Mahato
 
The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...
The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...
The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...Yogesh M. A.
 
Energy #Digital Summit - #SocialMedia in #Oil and #Gas Industry
Energy #Digital Summit - #SocialMedia in #Oil and #Gas IndustryEnergy #Digital Summit - #SocialMedia in #Oil and #Gas Industry
Energy #Digital Summit - #SocialMedia in #Oil and #Gas IndustryEdelman
 
Social Media Savvy
Social Media SavvySocial Media Savvy
Social Media Savvyclindberg
 
Session 4 - Blogging 101 & Concept a Compelling Website
Session 4 - Blogging 101 & Concept a Compelling WebsiteSession 4 - Blogging 101 & Concept a Compelling Website
Session 4 - Blogging 101 & Concept a Compelling WebsiteNena Brodjonegoro
 
Do's and Don'ts of Social Media
Do's and Don'ts of Social MediaDo's and Don'ts of Social Media
Do's and Don'ts of Social MediaMarketing Wallah
 
Twitter marketing tips
Twitter marketing tipsTwitter marketing tips
Twitter marketing tipswilsonjacob123
 
How to Convert Social Communities into Customers
How to Convert Social Communities into Customers How to Convert Social Communities into Customers
How to Convert Social Communities into Customers Real-Time OutSource
 
How to promote your expertise on twitter
How to promote your expertise on twitterHow to promote your expertise on twitter
How to promote your expertise on twitterJust for Hearts
 
Social media marketing presentation from Naomi Zhang
Social media marketing presentation from Naomi ZhangSocial media marketing presentation from Naomi Zhang
Social media marketing presentation from Naomi ZhangNaomi Zhang
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)Naveed Ahmed
 
Looking for Social media marketer for your company - SMM hiring Strategy for ...
Looking for Social media marketer for your company - SMM hiring Strategy for ...Looking for Social media marketer for your company - SMM hiring Strategy for ...
Looking for Social media marketer for your company - SMM hiring Strategy for ...Yogesh M. A.
 

What's hot (20)

Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...
Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...
Top 5 Digital Marketing Skills (Credibility) Sharing Strategies for all Indus...
 
Summery of socail media
Summery of socail mediaSummery of socail media
Summery of socail media
 
Top 10 Buzzwords that changed traditional marketing world this year - Basic ...
Top 10 Buzzwords that changed traditional marketing world this year  - Basic ...Top 10 Buzzwords that changed traditional marketing world this year  - Basic ...
Top 10 Buzzwords that changed traditional marketing world this year - Basic ...
 
My Presentation for PYP2013
My Presentation for PYP2013My Presentation for PYP2013
My Presentation for PYP2013
 
Final project
Final project Final project
Final project
 
Social Media Marketing | By Shishant Mahato
Social Media Marketing | By Shishant MahatoSocial Media Marketing | By Shishant Mahato
Social Media Marketing | By Shishant Mahato
 
Social media
Social mediaSocial media
Social media
 
The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...
The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...
The 3 Stages of the Digital Sales Cycle in 21st centuries digital neighborhoo...
 
Energy #Digital Summit - #SocialMedia in #Oil and #Gas Industry
Energy #Digital Summit - #SocialMedia in #Oil and #Gas IndustryEnergy #Digital Summit - #SocialMedia in #Oil and #Gas Industry
Energy #Digital Summit - #SocialMedia in #Oil and #Gas Industry
 
Social Media Savvy
Social Media SavvySocial Media Savvy
Social Media Savvy
 
1 advanced workshop for bni
1 advanced workshop for bni1 advanced workshop for bni
1 advanced workshop for bni
 
Session 4 - Blogging 101 & Concept a Compelling Website
Session 4 - Blogging 101 & Concept a Compelling WebsiteSession 4 - Blogging 101 & Concept a Compelling Website
Session 4 - Blogging 101 & Concept a Compelling Website
 
Do's and Don'ts of Social Media
Do's and Don'ts of Social MediaDo's and Don'ts of Social Media
Do's and Don'ts of Social Media
 
Meeting Planner Course
Meeting Planner CourseMeeting Planner Course
Meeting Planner Course
 
Twitter marketing tips
Twitter marketing tipsTwitter marketing tips
Twitter marketing tips
 
How to Convert Social Communities into Customers
How to Convert Social Communities into Customers How to Convert Social Communities into Customers
How to Convert Social Communities into Customers
 
How to promote your expertise on twitter
How to promote your expertise on twitterHow to promote your expertise on twitter
How to promote your expertise on twitter
 
Social media marketing presentation from Naomi Zhang
Social media marketing presentation from Naomi ZhangSocial media marketing presentation from Naomi Zhang
Social media marketing presentation from Naomi Zhang
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
 
Looking for Social media marketer for your company - SMM hiring Strategy for ...
Looking for Social media marketer for your company - SMM hiring Strategy for ...Looking for Social media marketer for your company - SMM hiring Strategy for ...
Looking for Social media marketer for your company - SMM hiring Strategy for ...
 

Similar to Linked In Social Media Webinar

Central Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsCentral Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsKarrh & Associates
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notesGinger Clay
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018Rad Integrated Media
 
Social Media And Your Company
Social Media And Your CompanySocial Media And Your Company
Social Media And Your Companykeatonarter
 
Social media presentation
Social media presentationSocial media presentation
Social media presentationdanielionescu86
 
Social Media Presentation Notes
Social Media Presentation NotesSocial Media Presentation Notes
Social Media Presentation NotesGinger Clay
 
SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERSOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERGREG PRIFTI
 
Social Media - Building you business online
Social Media - Building you business onlineSocial Media - Building you business online
Social Media - Building you business onlineAndre Jankowitz
 
LinkedIn Fear Factors & How To Overcome Them
LinkedIn Fear Factors & How To Overcome ThemLinkedIn Fear Factors & How To Overcome Them
LinkedIn Fear Factors & How To Overcome ThemXpand Marketing
 
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
 
LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018 LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018 Rad Integrated Media
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdLilian Okado
 
Social Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkSocial Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
 
Social Media 101 for Microsoft Partners
Social Media 101 for Microsoft PartnersSocial Media 101 for Microsoft Partners
Social Media 101 for Microsoft PartnersUlistic Inc.
 
Social Media 101: An Introduction
Social Media 101: An IntroductionSocial Media 101: An Introduction
Social Media 101: An IntroductionAshley Northington
 
Social Media Networks for Business
Social Media Networks for BusinessSocial Media Networks for Business
Social Media Networks for Businessnetwirks
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
 

Similar to Linked In Social Media Webinar (20)

Central Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsCentral Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAs
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notes
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018
 
Social Media And Your Company
Social Media And Your CompanySocial Media And Your Company
Social Media And Your Company
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Mang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong SanMang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong San
 
Social Media Presentation Notes
Social Media Presentation NotesSocial Media Presentation Notes
Social Media Presentation Notes
 
SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERSOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGER
 
Social Media - Building you business online
Social Media - Building you business onlineSocial Media - Building you business online
Social Media - Building you business online
 
Marketing with Social Media Business Pages
Marketing with Social Media Business PagesMarketing with Social Media Business Pages
Marketing with Social Media Business Pages
 
LinkedIn Fear Factors & How To Overcome Them
LinkedIn Fear Factors & How To Overcome ThemLinkedIn Fear Factors & How To Overcome Them
LinkedIn Fear Factors & How To Overcome Them
 
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)
 
LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018 LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018
 
Social Media, Educators and Careers
Social Media, Educators and CareersSocial Media, Educators and Careers
Social Media, Educators and Careers
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting Ltd
 
Social Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time TalkSocial Media to Enable Sales for Natwest Summer Time Talk
Social Media to Enable Sales for Natwest Summer Time Talk
 
Social Media 101 for Microsoft Partners
Social Media 101 for Microsoft PartnersSocial Media 101 for Microsoft Partners
Social Media 101 for Microsoft Partners
 
Social Media 101: An Introduction
Social Media 101: An IntroductionSocial Media 101: An Introduction
Social Media 101: An Introduction
 
Social Media Networks for Business
Social Media Networks for BusinessSocial Media Networks for Business
Social Media Networks for Business
 
Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business Social Media 101: Choose the Best Platforms for Your Business
Social Media 101: Choose the Best Platforms for Your Business
 

Recently uploaded

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Recently uploaded (20)

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

Linked In Social Media Webinar

  • 1. Social Media Training for the Pump Industry Marketers: Linkedin by Charli K. Matthews Founder & President of Empowering Pumps, LLC
  • 2. Charli K. Matthews  Thank you for joining us to learn about Social Media for the Pump Industry!  I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com  I have been in the industry for 9 years this month! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry.  For the last two years, I watched the increasing demand for social media involvement from the Pump Industry. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.
  • 3. Why is Linkedin Important? How can it help me and/or my company?
  • 6. CONTENT  The backbone of social media is content. So, START WRITING now… Start writing, everyday, on anything...  Start a Blog  Join Facebook, Twitter, and You Tube  Create a Newsletter Database  Define your audience  Think about your customers, then think about their customers…
  • 7. Linkedin  Why is Linkedin my favorite social media outlet?  It’s all about Business  You can use it for lead generation  You can use it to network  You can use it to learn  You can use it to teach  You can use it to promote!  You can use it to increase SALES!
  • 8. Linkedin  Do you have a Personal LinkedIn Profile?  Is it 100% complete?  Do you have a Company Profile?  Are you using all the features available… Well… Let’s take a look!
  • 12. Company Profile How do I improve?
  • 15. Connecting How and Who?
  • 18. Linkedin Groups  How do I find groups related to the Pump Industry?  How do I decide which groups to join?  How do I participate in the discussions?  Should I create my own group?  How often do I monitor the group?
  • 24. QUESTIONS? Don’t be afraid… There are no stupid questions!
  • 25. NEXT MONTH: Learn how to use Twitter APRIL 27, 2012 – 4:00PM EDT IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME: CHARLI@EMPOWERINGPUMPS.COM