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Linked In Social Media Webinar
1. Social Media Training
for the Pump Industry
Marketers: Linkedin
by
Charli K. Matthews
Founder & President of Empowering Pumps, LLC
2. Charli K. Matthews
Thank you for joining us to learn about Social Media for the
Pump Industry!
I am the President of Empowering Pumps, LLC and
Publisher of EmpoweringPumps.com
I have been in the industry for 9 years this month! The
majority of my career I was spent as an Account Executive
for Pumps & Systems Magazine. This is where I fell in love
with the Pump Industry.
For the last two years, I watched the increasing demand for
social media involvement from the Pump Industry. This is
why I built EmpoweringPumps.com and designed every
page to use social media in some way.
3. Why is Linkedin
Important?
How can it help me and/or my company?
6. CONTENT
The backbone of social media is content. So, START
WRITING now… Start writing, everyday, on anything...
Start a Blog
Join Facebook, Twitter, and You Tube
Create a Newsletter Database
Define your audience
Think about your customers, then think about their
customers…
7. Linkedin
Why is Linkedin my favorite social media outlet?
It’s all about Business
You can use it for lead generation
You can use it to network
You can use it to learn
You can use it to teach
You can use it to promote!
You can use it to increase SALES!
8. Linkedin
Do you have a Personal LinkedIn Profile?
Is it 100% complete?
Do you have a Company Profile?
Are you using all the features available…
Well… Let’s take a look!
18. Linkedin Groups
How do I find groups related to the Pump Industry?
How do I decide which groups to join?
How do I participate in the discussions?
Should I create my own group?
How often do I monitor the group?
25. NEXT MONTH:
Learn how to use Twitter
APRIL 27, 2012 – 4:00PM EDT
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME:
CHARLI@EMPOWERINGPUMPS.COM