Social Media Trainingfor the Pump IndustryMarketers: Linkedin by Charli K. MatthewsFounder & President of Empowering Pumps, LLC
Charli K. Matthews Thank you for joining us to learn about Social Media for the Pump Industry! I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com I have been in the industry for 9 years this month! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry. For the last two years, I watched the increasing demand for social media involvement from the Pump Industry. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.
Why is Linkedin Important?How can it help me and/or my company?
CONTENT The backbone of social media is content. So, START WRITING now… Start writing, everyday, on anything... Start a Blog Join Facebook, Twitter, and You Tube Create a Newsletter Database Define your audience Think about your customers, then think about their customers…
Linkedin Why is Linkedin my favorite social media outlet? It’s all about Business You can use it for lead generation You can use it to network You can use it to learn You can use it to teach You can use it to promote! You can use it to increase SALES!
Linkedin Do you have a Personal LinkedIn Profile? Is it 100% complete? Do you have a Company Profile? Are you using all the features available… Well… Let’s take a look!
Linkedin Groups How do I find groups related to the Pump Industry? How do I decide which groups to join? How do I participate in the discussions? Should I create my own group? How often do I monitor the group?