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Using Your Customers To Drive Your Brand Strategy

by EmpowHER Media at EmpowHER Media on Jun 08, 2011

  • 751 views

As strategy and marketing chief for the fastest-growing women's health media company today, EmpowHER Media's Thom Brodeur addresses the role of the customer in shaping, driving and measuring your ...

As strategy and marketing chief for the fastest-growing women's health media company today, EmpowHER Media's Thom Brodeur addresses the role of the customer in shaping, driving and measuring your brand strategy. Going beyond the notion of users and customers as brand ambassadors and evangelists, this session looks at users and customers as architects, co-pilots, and collaborators in creating, achieving and measuring the outcome.

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Using Your Customers To Drive Your Brand Strategy Using Your Customers To Drive Your Brand Strategy Presentation Transcript