10Q

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10Q

  1. 1. Before You Can Sell Your Solution You Must Sell Your Diagnosis Format How to Say it, Write it and Show it
  2. 2. Create Interest and Attraction Describe the pain of the customer Why does the problem persist? Convince us that solving the problem is worth the effort 1 Problem How to Say it, Write it and Show it
  3. 3. Create Interest and Attraction Vision explain or demo your Solution/Service Clearly pointing out the benefits for the customers What is the current stage of development? 2 Solution How to Say it, Write it and Show it
  4. 4. Create Interest and Attraction How do you make money? Show opportunities Channels of distribution and gross margins Clearly defining your target customer in the end. Who? 3 Business How to Say it, Write it and Show it
  5. 5. Create Interest and Attraction What technology magic and secret sauce gives you potential for leverage and scale as you grow What makes your solution unique and defensible? 4 Elements How to Say it, Write it and Show it
  6. 6. Create Interest and Attraction Go-to-Market strategy. Disruptive or fit in? Identify the market trends, size and value How will you build awareness and grow sales? 5 Marketing How to Say it, Write it and Show it
  7. 7. Create Interest and Attraction Map the competitive landscape. Edge players Summarize the key market and current alternatives? How are you different and better than competitors? 6 Competition How to Say it, Write it and Show it
  8. 8. Create Interest and Attraction Describe the key players and advisors What is the background and story for traction Who's missing in the team? 7 Team How to Say it, Write it and Show it
  9. 9. Create Interest and Attraction Key metrics in revenues, expenses and growth What are the key factors that drive this business? Explain your pricing and your costs. Breakeven point? 8 Finance How to Say it, Write it and Show it
  10. 10. Create Interest and Attraction How much money have you personally put in? How much money are you raising at what valuation? How are you planning to spend this money? 9 Investment How to Say it, Write it and Show it
  11. 11. Create Interest and Attraction What do you want to see happen? Dream on... What are some likely exit scenarios? What do you need to make your start a success? 0 Action How to Say it, Write it and Show it
  12. 12. Create Interest and Attraction Intellectual Property is your Primary Business Asset Asset that needs to be protected ISIClassification Share How to Say it, Write it and Show it
  13. 13. Create Interest and Attraction Intellectual Property is your Primary Business Asset Asset that needs to be protected ISIClassification Share How to Say it, Write it and Show it
  14. 14. Ideacast If they* do not see the Problem then you have only one Solution which is not a good Business * Whose they…?

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