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Transcript

  • 1. Before You Can Sell Your Solution You Must Sell Your Diagnosis Format How to Say it, Write it and Show it
  • 2. Create Interest and Attraction Describe the pain of the customer Why does the problem persist? Convince us that solving the problem is worth the effort 1 Problem How to Say it, Write it and Show it
  • 3. Create Interest and Attraction Vision explain or demo your Solution/Service Clearly pointing out the benefits for the customers What is the current stage of development? 2 Solution How to Say it, Write it and Show it
  • 4. Create Interest and Attraction How do you make money? Show opportunities Channels of distribution and gross margins Clearly defining your target customer in the end. Who? 3 Business How to Say it, Write it and Show it
  • 5. Create Interest and Attraction What technology magic and secret sauce gives you potential for leverage and scale as you grow What makes your solution unique and defensible? 4 Elements How to Say it, Write it and Show it
  • 6. Create Interest and Attraction Go-to-Market strategy. Disruptive or fit in? Identify the market trends, size and value How will you build awareness and grow sales? 5 Marketing How to Say it, Write it and Show it
  • 7. Create Interest and Attraction Map the competitive landscape. Edge players Summarize the key market and current alternatives? How are you different and better than competitors? 6 Competition How to Say it, Write it and Show it
  • 8. Create Interest and Attraction Describe the key players and advisors What is the background and story for traction Who's missing in the team? 7 Team How to Say it, Write it and Show it
  • 9. Create Interest and Attraction Key metrics in revenues, expenses and growth What are the key factors that drive this business? Explain your pricing and your costs. Breakeven point? 8 Finance How to Say it, Write it and Show it
  • 10. Create Interest and Attraction How much money have you personally put in? How much money are you raising at what valuation? How are you planning to spend this money? 9 Investment How to Say it, Write it and Show it
  • 11. Create Interest and Attraction What do you want to see happen? Dream on... What are some likely exit scenarios? What do you need to make your start a success? 0 Action How to Say it, Write it and Show it
  • 12. Create Interest and Attraction Intellectual Property is your Primary Business Asset Asset that needs to be protected ISIClassification Share How to Say it, Write it and Show it
  • 13. Create Interest and Attraction Intellectual Property is your Primary Business Asset Asset that needs to be protected ISIClassification Share How to Say it, Write it and Show it
  • 14. Ideacast If they* do not see the Problem then you have only one Solution which is not a good Business * Whose they…?