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Kapitall is an innovative online investing platform and brokerage at www.kapitall.com. Its Goals are to identify an effective alternative landing page and increase conversions. Its Approach is to partner with Google Analytics Certified Partner Empirical Path to use Google Analytics’ Event Tracking to create a relevant testing pool and design Content Experiments in Google Analytics to execute split testing. The Results? They discovered the best landing page variation and the new version proved 44 percent more effective than original landing page.
See our blog post: http://ow.ly/gRUJU