NEO PLACES

Paris Area, France France

Advertising / Marketing / PR

Experiential places marketing is still at its beginning, exactly like Consumer Goods marketing was in the 50s. I founded the consultancy company NeoPlaces to develop this very specific marketing n hospitality, retail, leisure, entertainment, art… creating tools and methodologies to transform places into experiential branded places. NeoPlaces helps brands and places build themselves as experiential concepts, introducing a marketing approach, from place architecture and design to service innovation and communication systems. NeoPlaces also helps existing brands better define, reposition or enhance their current experience. I am a specialist in international brand creation, repositioning, .