One fine body…
- Paris Area, France, France
- Industry Advertising / Marketing / PR
- Website www.neoplaces.com
- About Experiential places marketing is still at its beginning, exactly like Consumer Goods marketing was in the 50s. I founded the consultancy company NeoPlaces to develop this very specific marketing n hospitality, retail, leisure, entertainment, art… creating tools and methodologies to transform places into experiential branded places. NeoPlaces helps brands and places build themselves as experiential concepts, introducing a marketing approach, from place architecture and design to service innovation and communication systems. NeoPlaces also helps existing brands better define, reposition or enhance their current experience. I am a specialist in international brand creation, repositioning, .
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